If you want to build a YouTube channel that gets more views you need to work on getting more subscribers. The more subscriber you have, the more number of people will be informed every time you publish a video. This will get you that initial influx of views and shares.
Also, more subscribers will add a good amount of social proof which will convince more people to watch your videos.
So, here’s a quick guide on how to create YouTube videos that attract subscribers…
Create quality videos that people want to watch:
People will only subscribe to your channel if they enjoy watching your videos and want to watch more in the future. This is why you should figure out what they want and then create the best videos you can.
To find topics that people want to watch you can use keyword research tools to figure out what type of topics people search on Google. You can then type these keywords into YouTube to see which videos on this topic are getting the most views.
Watch as many of these popular videos as you can. Study the way these videos are made and the content they cover.
Then create quality videos like these for your own channel. But make them better.
If you follow these steps and create the best videos ever, people will watch them completely and subscribe. As they will want to come back for more.
Optimize them to get more views:
You will have more opportunities to get subscribers if you get more people to watch. This is why you should optimize them to get more views. There are two easy ways to do this.
One is to add keywords to your video titles and descriptions. If you add keywords that people usually search on YouTube, your videos will begin to appear higher in search results. This can drive more clicks and views.
Another way to get views is by adding a custom thumbnail. When you create a unique and attractive thumbnail image and add it to your video it will help it generate more attention. This image can also convince people to click on the video and watch it.
The ideal YouTube thumbnail image should be 1280 X 720 pixels in size.
So, create an attention generating image of this size using a tool like Canva and add overlay text like the title of the video to it. This can attract a lot of views. But don’t overcrowd it with text as it will make it look spammy.
Add the subscribe element in your end cards:
The above two techniques will help you attract views. So, you need to combine them with techniques that will get those viewers to subscribe. One effective way to do this is by adding a subscribe element to your YouTube end card. The end card can be added to the last 5 to 20 seconds of a video.
Here you can display elements like videos, a link to your website and a subscribe button. So, make sure you add a subscribe button. When people click on this, they will be taken to your channel home page where they can subscribe.
If you have made a quality video, this little nudge will get them to subscribe.
An example of a video with both, a good thumbnail image and end card is this one from Bobby Chiu.
Here is a screenshot of the thumbnail. As you can see Bobby used a very interesting picture for the thumbnail. It also has some overlay text. It is a shorter version of the video title. He also used some good keywords in the title and description.
He also created a unique end card with a subscribe button. You can create an end card image similar to this by using Canva. You have to then place it in the last 5 to 20 seconds of your video by using a tool like Screencast O Matic’s Video Editor.
After that you need to go into YouTube’s video editor and place the elements. The element you can add are the subscribe button, a link, video and playlist. You can also promote another channel if you would like to.
Add a link to your channel in the description:
You can also add a link to your channel homepage in the description and include a call to action that asks people to subscribe. As some people might begin reading the description before the video ends. They might miss out on the end card. Feel free to list as much information as you can to get people to subscribe as the character limit for YouTube video descriptions is 1,000 words.
Create a trailer:
Another way to get subscribers is by creating a trailer. The trailer is the video that automatically starts playing when you visit a YouTube channel. You should make the most of this feature and create a trailer where you tell people what you cover on your channel, how you will educate and or entertain them and why they should subscribe.
Add a link to your description and a call to action asking people to subscribe early on as it will be displayed right next to the video on your channel homepage. Like in the below screenshot from Mario Tomic’s YouTube channel.
These are the 5 steps you should follow to create YouTube videos that attract more subscribers. As you begin generating subscribers, your viewership, revenue and traffic will go up to. So, begin implementing these tips today.
How do you create YouTube videos that attract more subscribers? Which techniques have worked best for you? Please leave your comments below.