Youtube has become one of the most popular platforms on the internet. It’s a great place to host marketing and educational videos. However, you still have to optimize it to get the best results.
Optimizing Hits And Growing A Youtube Channel
A company should organize their videos into playlists centered around certain themes or concepts. A playlist automatically moves from one video to the next which increases video views and viewer watch time which improves a channel’s Youtube ranking. Videos should also be published on a set schedule like a TV show, this increases views. Don’t overlook uploading your own subtitles and transcripts. This improves access and can also improve search results as subtitles are read by Youtube’s search engine.
Simple user engagement can increase your subscriber count, and in turn, increase views and overall attention. Every video should include a call to action for viewers to subscribe to a channel and receive updates. Subscribed viewers naturally watch more of their subscribed channels content. Also, replying to user comments can increase subscription numbers and views as direct engagement adds a personal touch and drives viewer interaction.
Many thanks to our friends at Headwaycapital.com for this enlightening infographic.
YouTube is more than a video-sharing platform. It’s an industry in itself, having spawned profitable channels worth up to millions of dollars.
Since YouTube is free to use, it’s a missed opportunity if you don’t try to create your own successful channel. But not everyone reaches this goal. To improve your chances, follow these tips:
Define your purpose
What kind of content do you want to produce? Who is your target audience? How will you keep your output fresh to sustain interest? Where do you foresee yourself if you do achieve success on YouTube? Why do you want to do this in the first place? Though money is a great motivation, a higher purpose should drive you. It takes commitment to maintain a channel.
Choose the right channel name
A fun, catchy channel name is more memorable than a long, complicated one. This is important for establishing your brand identity. You want people to easily recall your name so they’ll return to your channel and watch your videos. Also, go with a unique name to avoid getting mixed up with another YouTuber. If you’re unsure whether someone else already has a similar name, a quick search should answer your question.
This is just the tip of the iceberg, but you’re off to a great start if you take note of these points!
Thanks WeAreTop10.com for this very helpful infographic!