Technical SEO Checklist 2020: Site Audit & Best Practices

Infographic Technical SEO checklist.

“Technical SEO” is a term many business owners dread. As the name suggests, it involves a lot of technical stuff. For instance, from crawling to indexing to XML sitemaps and everything in between. Many small business owners have never dealt with these processes in the past.

Unfortunately, there’s no escaping technical SEO – because, without good technical SEO, your website is doomed to fail.

Tips and Best Practices

The Blue Ocean Group realizes the challenges associated with technical SEO and has rounded up tips and best practices to make your work easier.

Therefore, You don’t need to handle all the coding and design on your own. You can always find a professional to do it for you. But, it’s critical that you understand what’s going on as it helps you keep your site in the best shape possible and extract maximum benefit from your online presence.

Technical SEO Checklist Highlights

Among other things, the Blue Ocean Guide, which is available in the form of a very easy-to-scan infographic, recommends that you;

  • Secure your site with HTTPS
  • Develop a robust architecture for your site
  • Make your URL structure SEO friendly
  • Identify and fix crawling and indexing issues
  • Paginate your web pages
  • Invest in rich snippets and structured data

Check out the infographic from The Blue Oceans Group to discover how to implement these and several other technical SEO tips and best practices.

 

 

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.