“Technical SEO” is a term many business owners dread. As the name suggests, it involves a lot of technical stuff. For instance, from crawling to indexing to XML sitemaps and everything in between. Many small business owners have never dealt with these processes in the past.
Unfortunately, there’s no escaping technical SEO – because, without good technical SEO, your website is doomed to fail.
Tips and Best Practices
The Blue Ocean Group realizes the challenges associated with technical SEO and has rounded up tips and best practices to make your work easier.
Therefore, You don’t need to handle all the coding and design on your own. You can always find a professional to do it for you. But, it’s critical that you understand what’s going on as it helps you keep your site in the best shape possible and extract maximum benefit from your online presence.
Technical SEO Checklist Highlights
Among other things, the Blue Ocean Guide, which is available in the form of a very easy-to-scan infographic, recommends that you;
- Secure your site with HTTPS
- Develop a robust architecture for your site
- Make your URL structure SEO friendly
- Identify and fix crawling and indexing issues
- Paginate your web pages
- Invest in rich snippets and structured data