If you are looking to boost your marketing in 2021, but don’t have the time or expertise, you should look towards outsourcing. When you outsource marketing tasks to an agency (or freelancer), you will have a team of experts helping you get quick results. This is why 63% of businesses outsource some or all of their marketing.
Outsourcing allows you to focus on what you are good at instead of worrying about getting new customers or clients. This will increase your customer and client retention rate and even help you upsell better products.
So, to help you get started with this here’s a quick guide to outsourcing your marketing…
3 top benefits of outsourcing
There are so many benefits of outsourcing. Here are some of the top ones.
The biggest benefit of outsourcing is that it saves time. As you won’t need to spend any time executing the tasks and figuring out how to execute them (if you’re new to them). There’s no need to read blog posts, watch online courses, or hire consultants to help figure stuff out.
Gets quick results:
When you try to execute something new, it takes time to get results. You will fail a lot at the beginning. But you’ll gradually reduce the number of mistakes and improve your results. This can take days to weeks to months depending on the task and your expertise. But if you work with an expert they know what to do from the get-go to get quick results.
For example, let’s say you don’t have an HR department at your company and feel a sudden need for it. One solution is to hire someone to help you out or get someone at your company to take charge. But this will take several months to set up and get right. A short cut is to outsource your HR with a service like G&A Partners as a team of experts who have experience with HR will help you out.
As aforementioned, when you work with a firm or agency, a team of experts will help you. If you hire a team of experts at your company their wages will cost you several thousands of dollars. On top of that, you have to pay for benefits like medical. But when you outsource, you only pay a small fraction.
Step by step guide to outsourcing your marketing
Now that you know the importance of outsourcing, I am going to share a step-by-step guide to outsourcing your marketing.
Decide on what you want to outsource:
The first thing you need to decide on what marketing tasks to outsource. Do you just want to outsource one simple task or do you want to outsource several?
This is because if you just want to outsource one task, you can work with an expert who specializes in one task. But if you need to several handled you will need someone who specializes in several or an agency with a lot of experts who can help with different tasks.
Decide on a budget:
The next thing you should do is decide on a budget. As marketers will charge varying amounts that range from a few hundred dollars to thousands. But be warned that you get what you pay for. If you pinch your pennies you might end up with bad quality work and you will need to spend some of your own time to improve it or get the marketer to improve it. But if you pay top dollar, you will be able to find the best marketers. These people will put in their best effort without any supervision.
Do the research online:
Once you know your budget and your needs, you can begin the research. If you have a tight budget, the best place to look for marketers is a site like Fiverr or Upwork. There are a lot of affordable marketers on these two sites.
While if you have a big budget, I recommend that you use sites like Google to search for marketers.
These people usually create a lot of content in the form of blog posts, white papers, case studies, and webinars that detail their expertise. This will require more time, but it is worth it. As they will get you the best results later. You won’t waste time supervising them.
Sign up for a call:
If you are spending a low amount, you probably don’t need to do a call. A simple email conversation should be enough. But when you are spending a high amount and are looking for something long-term it is imperative for you to sign up for a consultation call. Most of the top consultants will offer a free call that lasts 15 to 60 minutes where they will explain everything they will do in detail. It’s definitely worth it.
You can also find experts to consult with on sites like Clarity. But these are paid calls.
Test their service out:
After the call, give them a test project. This will help you check if they can get the job done. This has to be something small they can finish in a day or within a week. You can work with multiple contractors and test them out simultaneously. Make sure this a paid test as it can be offensive to ask people to do a test for free.
Get a plan and sign a contract and NDA:
If you are happy with the test, you should sign a contract and NDA to make sure everything is secure. After that get the consultant to draw up a plan for your marketing strategy and begin working on the rest of the project.
Outsourcing is a great alternative to going the traditional route and hiring a full-time employee. It saves you time and money and can also be useful if you are hiring someone temporarily. So, make sure you consider it for every marketing project from here onwards.
And if you do choose to hire a contractor, make sure you use the above process to find the right person.
Rachel Bowland is the content manager at Social Marketing Writing and Creatiwitt. She likes to write about marketing and design.