Mobile advertising is on the rise and for a good reason. If you’re planning to get on the bandwagon, here are a few stats to get you excited!
Mobile Ads: Spending and Reach
Total Mobile Ad Spend for 2016 Was $108.9 Billion; to Reach $247.4 Billion in 2020
That’s a 227% increase! To put it into perspective, by the end of 2018, mobile advertising will account for 75% of digital ad spend and at least 33.9% of all U.S. media spending. By 2020, that share will jump to 47.9%. Popular mobile advertising strategies include; in-app advertising, mobile video advertising, native ads, programmatic advertising, and remarketing.
Google and Facebook the Top Two Mobile Advertising Companies
In 2016, Google ads represented 54% of all mobile advertisements in the US. Facebook and Facebook-owned Instagram came second and third respectively. Both Google and Facebook have been losing their grip on the market though. Nevertheless, they still control around 60% of the mobile ad market.
Mobile Apps Remain the Primary Channel for Mobile Advertisement
Currently, in-app ads are the most common form of mobile advertising. More than 197 billion apps were downloaded in 2017. Gartner predicts that the figure could reach 268 billion in 2018 and Statista projects 352 billion app downloads in 2021. These apps generated $110 billion in revenues in 2017 and are projected to generate $201 billion in 2021.