Want to make sure new clients find you, or keep current clients engaged? Make certain evergreen content is part of your social media strategy. Too often businesses forget to use evergreen content as a way to help introduce people to products or services. This type of content is essential to how clients find you, and a reason why they stay. It’s also a mainstay for any SEO plan. Evergreen content actually helps users. When writing evergreen pieces for social media you’ll want to make sure that your content is shorter and drives users to your site for more. Good evergreen pieces include:
- How to Guides
- Interesting Facts
- Resource Lists
- Industry Issues
- FAQs
Think about what most clients need. If you keep getting the same questions from clients, it’s time to create a good evergreen piece. Those tidbits of knowledge that you may overlook, are exactly what keeps clients engaged.
Our thanks to Techwyse.com for this stellar infographic on evergreen content.