The How, What and Why of Evergreen Content


Want to make sure new clients find you, or keep current clients engaged? Make certain evergreen content is part of your social media strategy. Too often businesses forget to use evergreen content as a way to help introduce people to products or services. This type of content is essential to how clients find you, and a reason why they stay. It’s also a mainstay for any SEO plan. Evergreen content actually helps users. When writing evergreen pieces for social media you’ll want to make sure that your content is shorter and drives users to your site for more. Good evergreen pieces include:

  • How to Guides
  • Interesting Facts
  • Resource Lists
  • Industry Issues
  • FAQs

Think about what most clients need. If you keep getting the same questions from clients, it’s time to create a good evergreen piece. Those tidbits of knowledge that you may overlook, are exactly what keeps clients engaged.

Our thanks to for this stellar infographic on evergreen content.


About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.