In the world of marketing, it takes more than good information and good writing to draw a viewer’s attention. The visual element is highly important. Two key reasons for that is the higher level of viewer retention visual elements have and the ability the proper use of color has to draw in readers.
One of the most important aspects of marketing is having it be memorable. If a viewer remembers a company’s ad or article it makes them more likely to pursue a company’s goods or services. On average people retain roughly 20% of other information they hear however, they retain 80% of the content they see. This higher level of information retention is why a strong visual element is so important. And thus why ads with stronger use of images and colors tend to make a stronger impact.
The Use of Colors
Color is a key part of attracting a viewer’s attention. Colors are more striking and make a person more likely to read an article than one simply printed in black and white. By using colored visuals a person’s odds of reading an article increase by 80% compared to an article that does not use colored visuals. By using vibrant colors a marketer makes their ads more attention-grabbing and therefore more engaging.
Check out this infographic from our friends at gate39media to learn more about the importance of visual content.