In 2017, the fast-growing social media platform, Instagram, launched the carousel feature. This allows users to add up to 10 videos or photos in a post. Studies have found that carousels are the most engaging post format on Instagram, having an average of almost 2% engagement per post.
Creating Engaging Instagram Carousels
Use templates for consistency
Using templates helps in a smoother process as well as building consistency among clients. It’s always a good idea to come up with a few predefined templates as they can be easily accessed and also help to create a carousel faster.
Great ideas usually go as faster as they come. This makes it important to note down any inspirational idea that crosses the mind. One can also try to get inspiration from personal past experiences or from friends.
Strive on finding exciting ideas by researching on what is giving competitors an edge. One can also get interesting creations by going through the comments under a post and get ideas from followers. Also, research on keywords to find out what buzzing topics people are excited about.
Whether a person is already a skilled content creator or just starting out, Instagram carousel is a great medium that is as efficient as any other, or even more. For more about creating engaging Instagram carousels check out the infographic below and then try it out to boost engagement with your users.