Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as:
Building brand trust
Explainer videos work best. Introduce your business, your team, and yourself to viewers. Add a legitimate customer testimonial for that trust factor.
Improving engagement
Fun content is what you need. For inspiration, think of Buzzfeed-type videos and all the other viral videos you’ve seen. Prominently share display buttons to make sharing easy for viewers.
Becoming an industry authority
Playing the long game gets you there. To become an authority, you need to regularly produce content over a period of time (maybe at least a year). Also, your content has to be consistently relevant and unique.
