Three Reasons Why Communication is so Vital in Digital Marketing

Communication is vital for digital marketing

Within all industries, clients are the single most valuable asset for growing and sustaining your business. Quality communication is so vital to reach and retain your target audience, growing soft leads into loyal, long-term customers.

As the digital world evolves, there are new methods of communication emerging daily. Knowing how to use these platforms to your benefit and developing a solid communication strategy is the key to success.

Communication in digital marketing goes beyond just ad content and social media. You can communicate via email marketing, video marketing and website copy as well. But why is communication so vital for the success of digital marketing?

The pillars of digital communication can be broken down into reach, retention and referrals. Developing a high level of communication skills can help your business excel in all three areas. To hone your skills, consider investing in some training via a platform like


Reach describes your first point of contact with your potential audience. It is during this stage that your target audience becomes aware of your business, and you must grab their interest. Reaching potential clients includes digital marketing through social media, like Instagram or Facebook, and proper use of hashtags to get onto their radar.

Your captions are your opportunity to communicate to consumers who you are, and what you do as a company. Make an impact with your content. It can also include the use of SEO in your web/blog content to ensure you are showing up in online search.

Create relevant content that will resonate with your target audience. Since this is your first communication point, it’s not essential to get into the nitty-gritty of your brand, but it’s the time to spark interest.

The following are methods of communication to grow your reach through digital marketing:
– Instagram/Facebook ads
– Blog content
– Social media posts
– Youtube videos


Retention is arguably the most essential aspect of digital marketing. You’ve made an impact on your audience with your first point of communication, and turned them into a customer as a result. The next step is to retain them as a loyal follower. You want the client to continue to engage with your brand and purchase more products or services. Constant and genuine communication is vital with your customers and is the key to retention. Let your customers know that you care about them, and that they matter. You also want to stay relevant in their brain, and constant communication is the key to that.

The best methods of communication to encourage retention are:
– Email marketing/newsletters, where you can share new products, how-to guides and other resources.
– Social engagement, replying to comments and questions, answering email messages/social media messages.


Referrals are equally as important in digital marketing, and excellent communication ensures that you will experience a constant stream of them. The best marketing tool is word of mouth, and you can encourage this through your digital marketing. Whether that’s setting up a loyalty program for your customers or promoting giveaways, communication places a lead role.

Create content that prompts your followers to share or repost. A popular method is to host giveaways, where you ask your customers to tag friends that might be interested in your product as well. Whichever way you choose, having a stable relationship with your customers will make them want to spread the word about your fantastic company.

Some great methods to encourage referrals via digital marketing are:
– Loyalty program, where customers receive a percentage off or some other reward for referring friends.
– Giveaways on social media. Encourage your followers to tag friends or share content that enters them into a draw to win products/services.

The key to forming lasting relationships with your clients is through communication in digital marketing. Developing your communication skills and adequately implementing them will help you reach, retain and refer quality customers and deliver positive results.

For the success of your business, it’s important to focus on communication and put clients at the forefront of your digital marketing.


About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.