Tips for the Perfect Newsletter [Infographic]

Tips for the Perfect Newsletter

Thanks to our friends at GetApp for this informative infographic on the perfect newsletter.

Take a look at these 6 elements of a perfect newsletter, and start making the most of this valuable marketing tool!

  1. Use an email address subscribers can reply to. Email is a two-way form of communication! Allowing subscribers to reply can be a great way to gain feedback and answer questions.
  2. Know Your Audience. Segment lists of subscribers to make sure that you are sending timely and relevant information to the right audiences.
  3. Use Numbers. Newsletter content should be concise and focused. Numbered lists are a great way to catch readers’ eyes!
  4. Write Powerful Headings and Subject Lines. Headings and subject lines can be used interchangeably if they pique reader’s interests.
  5. Use Awesome Images. Pictures speak a thousand words, and are a great way to grab and keep readers’ attention.
  6. Go Social. Provide links to share the newsletter on social media and encourage readers to share the newsletter with friends.

 

tips for the perfect newsletter

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.