Who is the Typical LinkedIn User in 2014?

portrait of a linkedin user

Wondering if the people and businesses that need your products and services are on LinkedIn? Here is a great breakdown of the demographics of its users. If your business demographics overlap any of these demographics, then LinkedIn may be the social network for you.

Groups are, in my opinion, are where the gold is. 33% of LinkedIn users are in anywhere from 1 to 9 groups with 23% of users in up to 19 groups.

A whooping 75% of users like that they can see who is looking at their profile. It does go a long way to connecting to the right person with which to network, collaborate or do business.

36% of users say that LinkedIn has been very helpful in growing their business, network with others or find a job.

70% of LinkedIn user also use Facebook for their business, with Twitter being used by 60% of users. Only 25% of users use blogging as a way to market their business.

portrait of a linkedin user

Graphics courtesy of http://www.powerformula.net/

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.