The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck?

Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming the top choice of many brands and marketers.

Higher Relevancy and Engagement with Micro-Influencers

Micro-influencers are people that have expertise in a certain niche. Some common categories they specialize in include makeup and beauty, gaming and entertainment, technology, fashion, lifestyle, and fitness and health.

Micro-influencers cater to highly specific audiences. Their followers look to them for reliable advice on topics related to their specialties. The people who follow micro-influencers share an interest in that particular niche.

By working with a micro-influencer, you can tap into their highly targeted audience. Which allows you to expand the reach, and relevance of your marketing message.

Additionally, because of their smaller audience sizes, micro-influencers are known to be more engaging, honest, and supportive than top-tier or broad-scale influencers.

In fact, a study conducted by Markerly discovered that the engagement rates of Instagram influencers increased as the number of followers they have decreased. This means that micro-influencers tend to have a higher engagement rate than those with a larger number of followers.

Cost-Effectiveness of Micro-Influencers

Another notable benefit of working with micro-influencers is that it costs much less than working with top influencers or A-list celebrities. Since most micro-influencers charge less than their larger counterparts, they can be a perfect fit for a small business or startup on a tight marketing budget.

For example, an influential blogger with more than 500,000+ blog impressions a month may charge anywhere between $1000 to $5000+ for a single sponsored post. For the same kind of post, a micro-influencer with 10,000 to 50,000 blog impressions a month will generally only charge $175-$250. That is a huge difference in the cost of working with a top influencer as opposed to a micro-influencer.

Based on these benefits, micro-influencers are proving to be ideal for startups, small businesses, and marketers with limited budgets. Working with micro-influencers can help you achieve high levels of engagement with your audience for a minimal cost.

Thanks to our friends, ShaneBarker.com for sharing this interesting gifographic.

The Ultimate Guide to Micro-Influencers-Gifographics

 

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.