How to Use the Cloud to Improve SEO and Social

 

How to Use the Cloud to Improve SEO and Social-315For businesses online it’s crucial to focus on SEO to build and maintain market presence. There are many methods to improve SEO including cloud hosting.

The cloud also can provide a flexible infrastructure which can operate at scale. This kind of capability can help you make your product social.

Here are some ways in which cloud hosting can improve SEO and social.

Increasing Up Time

Each time your website goes down, search engines reduce the authority rating for your website. This reduction causes the page-ranking for all related keywords to go down. Downtime also reduces SEO strategy effectiveness. Very high uptime is a significant advantage when using cloud-based hosting providers. The uptime gives your SEO strategy the maximum opportunity for success.

Increased Loading Speed

One key factor influencing site rank is its user experience rating. This rating indicates the quality of the past user experience with the site. A site with a higher rating will have a higher search ranking, everything else being equal.

Cloud based hosting providers are better able to guarantee low loading times due to better infrastructure, better provisioning, and more experienced IT staff. By achieving low loading times, you can achieve UX ratings and page ranks that are consistently high.

Better Support for Local Hosting

Search engines give higher priority to servers that are locally hosted when calculating page rank. If a user is searching for lawn movers in France, seller websites with an a.fr extension, get a higher listing compared with sites having a .uk extension.

Before cloud computing gained prominence, companies set up separate sites to cater to users from different locations. With services from cloud-based providers, this is taken care of automatically. Cloud hosting lends itself naturally to enabling multi-geo sites.

Protection from Bots

Bots such as link spammer bots insert malicious links automatically, often in areas designated for comments and in discussion forums. Anytime search engines find these links; they reduce both authority and trust ratings for the site. Page rank goes down. Many tools are used by cloud hosting providers to shield your site from bot attacks. These tools help avoid rank hits due to bot attacks.

Use of Sophisticated Tools for SEO

Cloud hosts provide several advanced tools which can help with SEO strategy. For instance, user activity logs are provided in a format that’s suitable for easy analysis. These logs enable critical analysis input when you are trying to analyze how well your SEO strategy is doing.

If for instance,  a mobile phone service provider in NYC wants to analyze data on the initial web pages visited by users when entering from Google via a particular search string. The tools provided by Cloud hosts can help you access such data for analysis.

Better Ability to Serve Mobile

A web page sent to a smartphone browser is very different from one sent to a desktop browser. Cloud hosts provide advanced analytics as to how site pages are performing on smartphones. Reports can indicate which browser is passing through the highest number of prospects on iPhones. This data can be useful to customizing your strategy for mobile SEO.

Enabling Scalable Infrastructure

The key ingredients to making a product social is a platform which can handle social style discussions, posts, global usage, likes, shares and personal pages. What social platforms require is a data heavy backend which can handle immense loads 24×7. Cloud technology supports extremely large scale data delivered efficiently over the internet. If you’re building your product on a cloud technology backend, you have the advantage of being able to work with large amounts of data in an efficient way. This is perfect for promoting your product.

Availability of High-End Technology Components

Social platforms require development in high-end technology components which have to integrate with minimal errors. The cloud is a perfect fit for this purpose. The components that make up the cloud are designed to be tightly and elegantly integrated to deliver seamless performance. This is a big leg up when designing the social components of your product.

Network Ready Technology

Cloud technology is built from the ground up for the Internet. This includes:

  • Packaging and encrypting data in an efficient manner for network transmission.
  • Optimizing the interfacing of the backend layers with the network facing layers.
  • Provisioning infrastructure in a manner that multiple fail safes exist to guarantee the product or service is available virtually 24×7 from anywhere in the globe.

All of these elements are essential to building a social platform. Social platforms must have reliable availability of the service over the network.

mauricioBio: Mauricio is the leading Cloud expert at Cloudwards.net, a data and user feedback driven comparison engine for cloud storage, online backup and VPN apps and services. He also loves producing educational videos and reviews to help people get the best services for their needs. Get in touch with him on LinkedIn.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.