How to Use Facebook Live Video to Drive Leads to Your Website

How to Use Facebook Live Video to Drive Leads to Your Website - 315Facebook wants you to take advantage of the benefits of making videos with Facebook Video. You have the choice of creating live videos or using pre-recorded videos.

Factors To Consider When Making a Video

Anyone can make a video. But, if you want a video that people want to watch, one that excites and interests your viewers, there are a few things you’ll want to consider.

Engaging Your Audience

If you get nervous in front of a camera, you might want to get someone to do your videos. Your audience should feel excited, enthralled and more importantly; engaged. The perfect video is polished, but it doesn’t sound like you’re reading from a script. Viewers want to see the real you, so a professional video isn’t necessary, but it does need to be practiced.

Educate Your Viewers

Whether it’s be written content or a video, your viewers come to you because they know you’re an expert. They trust you to give them help on the topics that interest them. It’s important to think of yourself as a wealth of information, not a salesperson. If you sound like an expert, someone that knows what they are talking about, people will trust you and keep coming back for more information.

Inspiration Is Key

You want to show passion, honesty, and sincerity in your videos. You need to be able to quickly solve their problem. Show why they need your product or service, and why and how it can make their lives easier, fun, happier, cost efficient, etc.

Entertain Your Audience

Life can be stressful, so take advantage of offering some light relief, even if for only a few minutes, while they watch your video. Creating a light and airy video will create a memorable experience in their minds, and they’ll want to watch your videos again and again in the future. Your video shouldn’t be all about your product or “making the sale” it has to be fun and interesting too.

Encourage Interaction

A video is just a video unless you include a call to action. Fun videos are great, but you’re not in this just for fun. You want to create leads and sales too. Every video should include a call to action in the video. Ask them to visit a website, or like on the video or make a comment.

Adjust Accordingly

Just like any other marketing campaign, it’s important to pay attention to your video’s analytics. Record the topic, the length of the video, when you posted it, etc. You need to know exactly what videos captured which leads, which videos drove people to your website (and which ones didn’t!). No one ever just posts a video, and that’s it. Videos, like other forms of marketing, need to be tested and info needs to be collected.

Facebook Feature Video

Facebook is coming out with another option called Feature Video. This will be placed in your About You section. The feature video is one of the most important videos you create. It allows visitors to see what they can expect from you.

The Different Types Of Facebook Video

Product Videos

Talk about your products and services, but don’t make the video too sales-y. Show what your product is and show how it can be used.

How To Videos

How to videos are always popular. These videos go step by step and show views how to do something specific. These will showcase your expertise and that in the future, they should consider you when they need help. 1 in 3 millennials purchased a product based on watching a how-to video. That’s a pretty powerful piece of information!

Product or Service Walk-through

Show off your products or services, but in a fun way. Choose one of the most common problems you hear from your customers and show how your product can solve their problem. Narrate the process in a clear and concise manner.

Answer Questions From Your Audience

I see businesses doing this all the time! This type of video gives your audience the ability to get to know you, or your product a little better. It’s a more casual and fun video. And you answer potential customers questions before they have them.

Testimonial Videos

You probably have written testimonials on your website already. But, creating video testimonial with your customers, is a good idea. Include customers that have purchased from you; their original problem and how your product helped solved their problem. Let customers leave testimonials about your customer service, how happy they were working with your business and a recommendation.

Traditional Commercial

A traditional commercial is what you usually see on TV. But, you can create one with Facebook Videos as well. Traditional commercials tend to be expensive, so if you can’t afford it, consider Facebook Video and YouTube as an alternative.

What Is The Difference Between Facebook Live and Pre-Recorded Videos

Facebook Live is taking off! It’s quickly becoming the most popular features on Facebook. With the Live option, if you make a mistake, you can’t go back and redo it. Practice what you want to say, but one of the nicest things about Live videos is that you can ad lib and connect freely with your audience.

With the pre-recorded option you record on your own time, edit it how you see fit and then post on Facebook. Pre-recorded videos are the safe bet, but they can be boring, disingenuous or lack charm. It may be a good idea to start with pre-recorded videos and once you’re comfortable in front of a camera, take the plunge and do the LIVE videos!

Whatever option you choose for your business, make sure that you create videos that your audience wants, needs and craves. Test your videos. This will give you a better idea of what your audience likes.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.