Use the Content We Crave to Attract More Web Traffic [Infographic]

Use the Content We Crave to Attract More Web Traffic

Some pieces of content become viral while others fade into obscurity. What differentiates content we crave from content we forget?

  • Content that elicits emotions — Content that makes people feel (whether positively or negatively) is memorable because it touches the core of who we are.
  • Content that makes us think — Does the content challenge our assumptions or offer a fresh perspective? People consume content to be entertained and educated.
  • Content that motivates us — Motivation makes us feel good, so a reminder that we matter, that our dreams can come true and that we shouldn’t give up trying is always welcome.
  • Content that teases our minds — Secrets, surprises, and twists appeal to the curiosity, so content that offers any of these is hard to resist.

These are the kinds of content people enjoy and share. Make sure you have them on your site if you want your content marketing to be effective.

Our hat is off to Business2Community.com for this helpful infographic.

Use the content we all crave to get more web traffic

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.