Useful Tips and Tools for Entrepreneurs and Start-ups

Useful Tips and Tools for Entrepreneurs and Start-ups

There is a lot to get excited about as an individual embarking on a business venture. Becoming self-employed and starting a business from the ground up is a dream that many people have, but not everyone is willing to take the risk. If you have recently decided to take a chance on your business idea, there will be a lot of hurdles to overcome. However, there are plenty of useful tips and tools for entrepreneurs and start-ups available to make life easier for new business owners who are trying to hit the ground running. Below are a few useful tips and tools you might be interested in to help you better organize and manage your new company. 

Utilize Social Media

Marketing plays a vital role in making a business a success, but not all start-ups have the financial resources to pay high prices to professional marketing agencies. That’s OK—you can do some basic marketing yourself, and the easiest way to do this is by utilizing your social media accounts for your company. It’s a great way to directly engage with your customers and keep them updated each week with what your business is doing, new products/services that are on offer, sales information, and so on. Try to aim to share posts on these accounts regularly, but don’t overdo it, otherwise, you run the risk of putting people off with your persistent updates. It’s recommended that companies post about 3 times a week on Facebook and up to 6 times a day on Twitter. You can schedule your posts to save yourself time and to keep your pages active. 

Use Recruitment Tools

Another essential factor to a strong, successful company is the team of individuals behind it. If you’re going to achieve your business goals you need reliable, smart, confident, and determined people working alongside you. So, how can you find the right candidate for the job? You can hire the help of a recruitment agency and they will help to source a list of candidates for you to interview and to take some of the administrative work out of the equation for you. Alternatively, if you want to make the process to hire for a job easier, you can use digital recruitment tools to help you post on various job board sites about your vacancies, and talk directly with candidates via text messaging. 

Hire an Accountant

You might have a background in accounting or have some basic knowledge of the process, and that will certainly help you as a new business owner. However, if you don’t have previous experience or simply not enough time to keep on top of your books and use accounting software yourself, hire an accountant to help you do this. It is an extra expense, but making sure your companies financial records are accurate and up to date is incredibly important. With so many other jobs on your plate as a business owner, don’t run the risk of forgetting to file your tax returns or miss off important information, otherwise, you could face fines and other legal issues.

Use Employee Portals

Employee portals are great for keeping everyone’s information in one place and can help you to update your staff all at once with ease. It can help your employees to communicate more effectively with one another, especially if they are collaborating on a work project and need to send over documents, notes, etc. They can also monitor their progress and this can be useful when it comes to appraisals or considerations for promotions. They can make everyone’s work tasks much easier to complete and help you manage the business better overall. 

It’s never easy becoming a new business owner, but there are plenty of resources out there to help you make the process easier. Think about these tips and tools for entrepreneurs and start-ups and look into some of the tools suggested to see if they can help change how your business operates for the better.  

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.