Using Facebook Pages as a Customer Support Tool

Facebook Page as a Customer Service Support Tool

Social Media use by persons of all ages continues to grow.  Facebook is the most used social media tool by people across the world.  Social Media is not a fad, it’s penetrated to become part of our fabric as a society.  As businesses have seen this change, they have responded to incorporate social media as part of their business strategy.

Many use Social Media as part of a sales and marketing strategy but increasingly we are now seeing Social Media, and particularly Facebook, used by businesses as a fast and efficient support and customer service tool.

Here’s how Facebook Pages specifically, can be used as a support channel for a business:

As a Announcement Tool


A brand Facebook Page can be  location used as a announcement tool for service issues.  For example, if there is a new product update, a organization can post a message on their company Facebook Page to let users know the details about this change.  This is a pro-active way to get a message out quickly where customers, fans, and subscribers can see it and potentially Like, Comment, or Share the news.  The more Facebook fans share the news or comment, the further the reach of the information extends across Facebook and beyond

As a Monitoring Tool

Many social media software services like HootSuitePlanYourPost, and Sendible allow you to setup searches and monitor terms.  A business could monitor terms for their business name so that they catch “social chatter” related to the company and can respond to comments, questions, and complaints.  This is sometimes called “social listening”.  Listening and monitoring can help a company offer assistance which can help boost sales and solve customer issues.  Cable giant Comcast is noted for using Twitter as a support tool as they have staff monitoring terms on Twitter, for example, so that they can review and respond if someone is tweeting about a Comcast cable service issue.  As well, Page Admins can monitor their company Facebook Page by setting the Page Admin alerts in their Facebook Admin area.


As a Quick Response Mechanism

Sometimes the best response is a quick response!  If a customer is having trouble setting up your product, purchasing your product online, or wanting to know something, a quick response can make all the difference in the world in terms of their overall satisfaction.  Allowing users to send your company a Tweet or post on your Facebook page News Feed allows your company the opportunity to publicly respond.  This can solve the issue for the requester but also answer that same question for others who were getting ready to inquire!  This public answering can help elevate your company and be a differentiator between your company and a competitor.


Real World Example on Facebook

A utility provider in Arkansas, Entergy Arkansas, recently used their Facebook Page as a key support tool during weather related power-outages in their service area.  While the company Facebook Page notes that it is primarily monitored during business hours, the Page offers key resources using TabSite‘s page App tools to add resource tabs to the Fan Page so that users can view information on Facebook about service outages and getting power back.  By posting updates on their Facebook Page and using tabs on their page, fans of the Page are kept abreast of the latest information and can share this with others.  Companies can post alerts to the Facebook Page News Feed and include a URL to the tab where more detailed information can be provided.  It’s like having a website and chat feature all together in one location.



Ultimately, the more options for getting information out quickly and effectively to customers, the better. So, like many businesses, it may be time to take a deeper look at social media not only as a marketing opportunity but also as a support channel.

How is your business using your Facebook Page as a company support tool?  Comment below!


To view TabSite options for adding tab apps to your Facebook page, click below: 

TabSite Apps for Facebook Pages



Author: Mike Gingerich,  TabSite Co-Founder.  Facebook and Internet Marketer. Part geek, part marketer, total social media junkie. TabSite is a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with apps, contests, and promotion tools.  

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

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