Visual Content is Compelling and Memorable

 

visual content

Wondering if your content is being read? By using storytelling in your articles, you can boost the readability of your content.

But how do you draw people into your articles? Visuals!

Visual content allows people to quickly look over an article and decide if it’s worth their limited time to read it. Visuals are processed 60,000 times faster than text. Content with visuals get 94% more total views. According to HubSpot’s social-media scientist Dan Zarrella, tweets with images are 94% more likely to be retweeted than text tweets. 65% of people are visual learners.

Did you know that it’s 50% easier to get a video on the first page of Google than a blog article or website? 90% of shoppers find videos helpful in making purchasing choices.

Infographics can improve website traffic by 12%! Over the past 3 years, searches for infographics have increased 25%.




visual content for online impact via fastcompany

Infographics courtesy of FastCompany

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.