Ways to Overcome the 20% Text Rule for Facebook Ads

Facebook can be a powerful tool for your business, even though its organic reach not quite what it used to be. Facebook advertising gives you the ability to target to your exact customer and reach many more people than traditional advertising.

There’s one huge complaint about Facebook’s ad rules, the 20% Text Rule. Facebook wants all ads to be high-quality ads, so that means some pretty ridiculous rules that don’t always make sense.

In this case, your ad image can’t contain more than 20% text. At least, it can’t contain more than 20% text, according to Facebook’s grid tool. Facebook has a tool that’ll put a grid on top of your ad image. If text exists in more than 20% of the boxes, then your image is not allowed. Luckily, there are some ways to try to work around this.

1. Move your text around.

Unfortunately (and annoyingly), sometimes the amount of text isn’t even the issue. It’s the placement of the text. If there is any amount of text in one of the grid boxes, Facebook assumes the entire box has been filled. So if the text is overlapping eight boxes, you may be able to move the text into four boxes, allowing your ad image to be approved.

2. Use an image of your product in action.

Rather than trying to use text in your image to show your product, use an image or video of your product in action. This way, you can reduce the possibility of your ad being rejected because of a text issue completely.

3. Use creative font treatments.

No marketer is entirely sure how Facebook’s ad review process works, but somehow, some ads get past with plenty of text. Many marketers claim that by creatively switching up their copy, like using vertical, circular, or angled text, they were able to get their ads approved.

4. Resize your image.

This may not work for every ad, but try making your image smaller and placing it on a different background. This decreases the likelihood that you’re using up 20% of text space. Double check using Facebook’s grid tool.

5. Create a reusable template.

Running lots of ads? Get your graphic designer to assist by creating a reusable template that follows the 20% text rule. This is incredibly efficient, because every single time you run a new ad, you know the image will pass, and you won’t have to worry about it again.

6. Take advantage of the caption and link description.

Facebook does give you a lot of space to write out your message, so including text in your image may not even be necessary. Use the caption, headline, and link descriptions to flesh out what your product/service is and why people should click through to your website.

So, yes, Facebook’s 20% Text Rule is obnoxious and pretty much every marketer will agree that it is unnecessary. However, that doesn’t mean that all is lost. There are still several ways to get around it or create an ad that simply doesn’t need text on the image.

Read the original article in MaximizeSocialBusiness.com

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.