The internet has changed the way people shop. Nowadays, people research products online before making a purchase, whether in-store or online. This change in consumer behavior led to two practices, webrooming and showrooming.
When a customer looks at a product online and then buys at a physical store, it’s called webrooming. When a customer buys a product online after visiting a physical store, it’s called showrooming.
What is Webrooming?
Webrooming is popular across all generations, especially so among baby boomers. First, they verify the product availability online, as well as check specifications, read reviews, and compare prices. However, they value in-person experiences, so they often complete the purchase in-store to touch and feel the actual items. These said items include appliances, electronics, and apparel.
If older customers are your target market, the best way to reach them is to use traditional media to direct them to your website where they can find helpful resources.
Our hat is off to Marteh.zone for this informative infographic.