Imagine you have a store in a trendy part of town with high foot traffic. Hundreds of people walk through your doors each day to browse the merchandise. However, lots of shoppers don’t necessarily mean a lot of spending. If the store features poor customer service, a limited selection or a confusing layout, it won’t matter how many guests you attract.
The same principle applies to your website. Digital marketers and web-based businesses need to understand that the true measure of success isn’t the number of visitors you get — it’s how many of those visitors convert into paying customers. Here are a few website hacks to increase conversions.
Increase conversions on your website
There are many reasons why a website may get a high number of clicks but relatively few conversions. It may be difficult to navigate, too passive in its language or visually unappealing. Although your site may be suffering from one or more of these issues, there are several steps you can take to boost your ROI.
For instance, implementing a live chat feature can offer visitors the promise of human interaction. This may make them feel more comfortable with your site. It’s also important to remember that your landing pages should be clean and uncluttered to provide guests with a clear path of action. Redundant links or navigation bars serve only to confuse them and make it harder to get their shopping carts to the finish line.
Building a successful website means more than simply boosting its search engine ranking. Getting people to visit your site is only half the battle. For more tips and website hacks to increase conversions, see the accompanying guide.
Thanks to the folks at HelponClick for this eye-opening infographic.