What Image Type Should I Use and When to Use It?

What image type shoul I use and when to use it

Images can make or break your post. Ever ask your self, “What image type should I use here?”. Well how do you know what file type of images is best to use in a blog post or social media post? Hopefully, this infographic will straighten out that dilemma for you.

Images are critical because:

  1. Posts with eye-catching visuals get more engagement and more shares.
  2. Images suck up website resources and can lengthen the load time of your website. If someone has to wait more than 3 seconds for your website to load, chances are very good that they will get frustrated and close the site rather than view it.

This infographic from our friends at WhoisHostingThis.com clearly explains the difference between jpeg, gif and png and spells out what is the best use for each file version.

Click through on the infographic for a very comprehensive blog post about the pro’s and con’s of each file and how to use each file type.

What image type shoul I use and when to use it

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

4 thoughts on “What Image Type Should I Use and When to Use It?

  1. Left out something important. Don’t save jpeg files as progressive. Progressive jpegs are not compatible with all website software and may not be compatible with all browsers. The progressive jpegs can also sometimes stall while loading in the browser making it look like your images are terrible.

  2. I was surprised that the image you posted was JPG. This is the worst image for graphics with significant solid background and lots of text. The statement for GIF using dithered color should be clear that it only happens when more that 256 colors are present in a single image. The posted image would be in that category. No need for more than 256 colors. The posted image shows lots of small dots typical of areas that should be a solid color due to JPG artifacts.

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