What is Working Now in SEO

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This is a great infographic showing what did work then and what is working now in SEO from our friend Neil Patel over at QuickSprout.

In it he compares the old SEO mindset vs. today’s mindset.

In the past, SEO focused was on a single keyword. Today it focuses on long tail keywords (phrases). A whopping 70% of website traffic comes from long tail keyword searches.

While SEO uses content marketing. Articles are focused and give the audience answers to questions or challenges they have. The articles are seen as very valuable to readers.

Most companies are now using content marketing as their primary SEO strategy.

Quality backlinks from high ranking websites are the goal now. Influencers and guest posting is a great way to add backlinks. Creating lasting relationships are the ways to get guest posting and blogging opportunities.

Check out the case studies on the graphic for what not to do to get traffic to your blog/website.

seo-then-vs-now

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.