In it he compares the old SEO mindset vs. today’s mindset.
In the past, SEO focused was on a single keyword. Today it focuses on long tail keywords (phrases). A whopping 70% of website traffic comes from long tail keyword searches.
While SEO uses content marketing. Articles are focused and give the audience answers to questions or challenges they have. The articles are seen as very valuable to readers.
Most companies are now using content marketing as their primary SEO strategy.
Quality backlinks from high ranking websites are the goal now. Influencers and guest posting is a great way to add backlinks. Creating lasting relationships are the ways to get guest posting and blogging opportunities.
Check out the case studies on the graphic for what not to do to get traffic to your blog/website.