What Social Media Platform is Right for your Business?

What-Social-Media-Platform-is-Right-for-your-Business-700
Social media platforms have been very instrumental in creating brand awareness and growing businesses. With platforms like Facebook and Instagram hosting over 2 billion and 1 million monthly active users, marketers have discovered that they can do more than just being a medium for communication with family and friends overseas. As many businesses continue to create social media accounts every day, it is worth noting that not all platforms will be useful for a specific brand. Let’s look at which social media platform is right for your business.

Social Media Platform Purposes

Facebook, Pinterest, Twitter, and LinkedIn are different. This is due to the fact that they host different kinds of audiences. Pinterest, for instance, has 68 percent of the users being female while the remaining 32 being male. This should ring a bell; if the target audience of a business is the women, then Pinterest should be the place to be. This tells you that it is vital to study the demographics of the users of a social media platform before choosing it to promote a brand.

The type of content that an audience prefers to engage with should also be considered. If a marketer is targeting the millennials, Instagram will make the best pick as they prefer visuals and sharing through the use of hashtags.

One needs to understand the different nature of the various social media platforms to establish which one would be the best for his or her brand. Check out this infographic from  Louisem.com to help you decide which social media platforms are best for your business.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.