What Your Company Needs to Do When Prepping for a Big Product Launch

What Your Company Needs to Do When Prepping for a Big Product Launch

A big product launch is going to be one of the most important times in your company’s life. You need to make sure that everyone is prepping for this time with as much gusto as possible. Here are some of the things you need to do when preparing for the launch of a new product or service.

Finalize Everything

You need to make sure that everything about the product or service has been pulled to the perfect conclusion. Though there is room for you to make small changes as you can, you need to also ensure that all major things have been finalized.

For example, you can’t add a new function to a product at the last moment. There is no time for you to get through any of the testing that needs to be done. Instead you need to focus on other aspects of the launch that are going to take centre-stage. If you come across something that should have been done months ago, you need to work out whether you can do without it or whether you want to essentially push the launch back.

This can also go way past the actual products itself but other items connected to it. For example, things like packaging and logos all need to be finalized for printing. You might think that this can quickly be printed off again and fixed at the last moment, but it can’t if they need to be distributed widely. The more you can finalize in the beginning, the better.

Put Out the Word

Are you doing everything in your power to shout about this new launch? This is likely to be a momentous occasion and it could be about to usher in a new age for your company. You need to make sure that you are drumming up support from people who have been customers for a long time, plus those who may not have heard about your company before.

Launching a new product inevitably means that you are fulfilling some sort of niche within the industry. You need to make sure that you are able to attract the attention from those target demographics you would have come up with during the initial development of the product.

There are plenty of ways you can do this. Some of the most classic might be email marketing using a free email campaign software, or through a print campaign with a magazine or a local newspaper. Depending on your budget, you could even consider a local television ad.

However, one of the most effective in this modern world by far that you could try is through social media advertisements. Social media is one of the most important tools in any company’s kit. You can tease the product first and set up a countdown. Before long, you could then begin to post more information about the product and really begin to build up some hype.

Send Out Early Samples

Nowadays, influencer marketing can help to bring in some serious interest in your products early on and you need to capitalize on this as much as you can. It does not matter what type of products you make, there is likely to be a market that you can appeal to. An influencer campaign can be a lot of money but it could also reach a lot more people than a traditional ad campaign. 

One of the most effective ways to do this is to send out a free sample for the influencer to try out. Many beauty and lifestyle influencers love to try first impressions across all sectors. They often like to recommend their favorite items to their audiences and they can take a simple and relatively unknown brand and literally make it into an overnight success. The scope of what can be done here is truly insane. It might be well worth looking into sending out trials to influencers if you think this could be a viable path for you to explore.

Set Up a Great Launch Party

Cap everything off with a launch party. This should be the chance you take to introduce the world to your new product and all its capabilities. There are so many products already out there and your new one deserves to enter the world with a bang.

This can also be incredibly useful if you know that you are going to be entering a new era within your company with this launch. Not every business is the same as when it first started. If you want to use your product launch as a chance to beckon in this new era, you need to make sure that it is the best party possible.

Firstly, you need to make sure that it itself is a great party. Find an amazing space and think about hiring the services of a professional party planner to make sure that everything goes off without a hitch. On top of that, you need to put together a fantastic guest-list. Not only will this include people from your company and your close friends and family, but it could include some industry experts and other people who could help to bolster the product’s first few weeks on the market. Finally, make sure that there is a great launch moment built into the actual evening. Whether you do a countdown and a reveal or just something a little more informal, a launch party could really tie everything together well.

Prepare Your Big Launch Today

A new product launch is an exciting time for any party. If you want to make sure that yours goes off without a hitch, some of the above steps might be able to help you out. Keep the focus on the product itself and showcase all of its capabilities fully. No matter what product you are trying to put out on the market, you always need to ensure that its launch is the best it can possibly be!

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.