It’s crucial to stay ahead in digital marketing. The face of the industry is regularly changing, and all client projects will need to be adapted to the most valuable mediums to attract customers and promote products and services. One of the top ways to do this in modern society is via social media. Most people across the globe use at least one social media platform. Additionally each person consumes numerous visually interesting features every minute.
So, the question is – if you’re not using video in your business marketing efforts, then why not? Video is fast becoming the next big thing within the social media marketing funnel, and it’s not hard to see why. Take a look below:
Video is easy to consume
Rather than reading long-winded guides or complex topics, video can make information bite-sized and engaging. A video that is easy to watch will attract attention and is more likely to be picked up and shared on social media. Video makes it easy to condense lengthy topics into a several minute watch rather than an hour’s read. Plus, it caters to people that are likely to switch off after the first few paragraphs.
Video is personalized
These days most people buy into an experience or brand personality rather than just the products or services they are receiving. Consumer culture is more connected than ever, and speaking to your audience on a deeper level is crucial. With video, you can express unique messaging and put a face to the brand. This creates a deeper engagement with the consumer and can build in a subtle call to action, in a different way than words do. This medium also allows your company to tell a story and educate people in the process. Much like written content, video can also be used for different campaigns. Video also has a long shelf life depending on the marketing strategy.
Utilizes search optimization
One aspect that many people forget to implement on video is its search engine optimization attributes. In isolation, a video may flop if you don’t optimize it on social media, as it won’t show up where you want it to. Social media platforms are fast becoming some of the top ways to search for content. They are in effect becoming search engines themselves. Similar to articles, making use of headlines, hashtags, and descriptions is crucial for platform promotion. You can also use media workflow review and approval workflow alternatives such as Ziflow to configure and action content to streamline your entire marketing production process.
Responds quickly to trending topics
Trending topics appear every day on social media platforms, so being able to respond quickly is essential. If relevant, your brand could have a video swiftly created to jump on trending topics. The analytics and insights provided by social media platforms allow you to move quickly on relevant issues and stories. You can also respond directly to conversations and behavior surrounding your brand. Becoming a part of the conversation can impact your business in positive ways. However, it is always crucial to have contingencies in place for crisis management.
Video can be basic
Due to the instant nature of the video, basic filming can be just as useful as putting on a full studio performance. One aspect of this is going ‘live’ on social media. Cisco highlighted that Live Video would account for 13% of traffic by 2021. This isn’t just from influencers and people sharing everyday lives on the platforms.
Creating basic videos makes your brand more personal and creative. It can also help you respond quickly to consumer wants and needs. For example, running a Q&A on your Instagram page gives people the chance to ask questions within the given timeframe. These slots also only last for 24 hours so you can dedicate space for time-sensitive promotions or launches to grab attention.
Boosts conversions
Social media is a known tool to help boost conversions, and video will help to improve these. It is reported that consumers are more likely to buy a product that has been recommended by someone they know or promoted by an influencer. Videos make a significant proportion of this influence. It is said that people stick around a little longer when a video is playing as opposed to reading an article. So, this could give you enough time to keep customers on-site or directed to your website.
These are some of the reasons why video is already becoming the next big thing on social media, so make sure you’re on-board to reap the benefits.