Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing.
Today I’m going to show you why segmenting your email list is a practice that you should be doing. After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing efforts.
Why Your Email List Needs Segmentation
Research done by eMarketer showed that 39% of marketers who segment their email lists see better open rates. More importantly, 24% experience better sales, leads, and ultimately revenue. The best part about this strategy is how simple it is to implement.
The concept behind list segmentation is organizing your subscribers into groups that allow you to curate the content that you send to them. The simple fact of the matter is that when you’re starting a blog, you’re going to attract a bunch of different types of customers and readers.
When you segment your email list, consider these factors to help organize your subscribers:
- Your customers come from different walks of life.
- They are all at different points in the sales funnel.
- You want to show them relevant content that they want to see.
Ultimately, this will help you provide the perfect email newsletter to your users. The infographic below will help solidify this strategy and plenty of other ones for your future email marketing efforts. Let us know how it helped you in the comments!