Another brilliant inforgraphic by our colleague Neil Patel at QuickSprout.com
Marketers can drive traffic to their social media and make their content more engaging by using words that persuade readers to like, share and comment on their posts. This week’s infographic tells us exactly which words get more engagement on each social network.
- On Facebook, posts with calls to action or that convey benefits to the reader, such as “win” and “event,” work better than salesy language such as “contest” and “coupon.”
- LinkedIn users should use results-based action words such as “improved” and “accomplished” rather than descriptive terms such as “strategic” and “driven.”
- Action words also do best on Google+, where “promote,” “discover,” and “share” encourage users to engage.
- Twitter readers prefer “help,” “free” and “post” over “how to,” “follow” and “top,” suggesting that they, too, avoid overly promotional content.
The common link among these shareable words is that they evoke positive sentiments and encourage interaction. Social media marketers who review their posts with this in mind can greatly enhance their content’s reach.
