Words That Get Your Content Shared on Social Media

the surprising words that get content shared on social media

Another brilliant inforgraphic by our colleague Neil Patel at QuickSprout.com

Marketers can drive traffic to their social media and make their content more engaging by using words that persuade readers to like, share and comment on their posts. This week’s infographic tells us exactly which words get more engagement on each social network.

  • On Facebook, posts with calls to action or that convey benefits to the reader, such as “win” and “event,” work better than salesy language such as “contest” and “coupon.”
  • LinkedIn users should use results-based action words such as “improved” and “accomplished” rather than descriptive terms such as “strategic” and “driven.”
  • Action words also do best on Google+, where “promote,” “discover,” and “share” encourage users to engage.
  • Twitter readers prefer “help,” “free” and “post” over “how to,” “follow” and “top,” suggesting that they, too, avoid overly promotional content.

The common link among these shareable words is that they evoke positive sentiments and encourage interaction. Social media marketers who review their posts with this in mind can greatly enhance their content’s reach.

words that get content shared



About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.