[Infographic] How to Write the Perfect Job Ad

[Infographic]-How-to-Write-the-Perfect-Job-Ad-315For a company to get the best employees good job ads are a must. Many industries require employees with specific, skills, experience, or knowledge and finding the right person can be a challenge.

That’s why a good job ad is so important … the best employees are often in high demand. A well-written advertisement can get the attention of qualified employees and encourage them to apply.

The larger a company’s potential hiring pool the better. Here are tips for writing an effective job ad.

Three Tips To Write An Effective Job Ad

1. The Job Title:

Is the first thing a potential employee will read. Due to the amount of information, people have access to attention spans can be short. Therefore a job title needs to concise, match common search terms so it can be found, and avoid confusing acronyms or jargon.

2. Focus On The Job:

The job description should be realistic and focus on day to day tasks an employee will perform. A realistic portrayal of a job can make interested employees more likely to apply and gives a company a chance to sell themselves to job seekers.

3. Define Goals:

Aside from knowing what a job is potential employees want to know what their goals are. Key tasks, specific benchmarks, and how these goals integrate into a company’s overall strategy should be clearly defined.

Our thanks go out to HeadwayCapital.com for this helpful infographic.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.