That’s why a good job ad is so important … the best employees are often in high demand. A well-written advertisement can get the attention of qualified employees and encourage them to apply.
The larger a company’s potential hiring pool the better. Here are tips for writing an effective job ad.
Three Tips To Write An Effective Job Ad
1. The Job Title:
Is the first thing a potential employee will read. Due to the amount of information, people have access to attention spans can be short. Therefore a job title needs to concise, match common search terms so it can be found, and avoid confusing acronyms or jargon.
2. Focus On The Job:
The job description should be realistic and focus on day to day tasks an employee will perform. A realistic portrayal of a job can make interested employees more likely to apply and gives a company a chance to sell themselves to job seekers.
3. Define Goals:
Aside from knowing what a job is potential employees want to know what their goals are. Key tasks, specific benchmarks, and how these goals integrate into a company’s overall strategy should be clearly defined.
Our thanks go out to HeadwayCapital.com for this helpful infographic.