Category Archives: Facebook News

Facebook Cheat Sheet [Infographic]

facebook cheat sheet 1

facebook cheat sheet 1

When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game.

Facebook Cheat Sheet

Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform.

TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook.

The Facebook Cheat Sheet is downloadable and printable. You can easily hang it in your office or simply bookmark it for convenient reference.

High-quality images and ads drive Facebook engagement. They help you to reach your goals, whether it’s brand awareness or to generate revenue. However, neglecting to use the correct dimensions could result in your images being cut off and pixelated, for example.

Facebook updates its platform frequently, making it difficult to stay on top of the latest dimensions. Most recent updates saw changes to the platform’s business pages and recommended image dimensions for event response ads.

The infographic might also highlight image sizes you might not have known about. For example, a share image and a shared link have two different recommended upload sizes. The size for a shared image are 1200 x 630px and a shared link should be 1200x627px.

The infographic also shares character limits for text above and below posts, under sponsored ads, in event details, and for video posts.

Download the infographic below to learn more about Facebook image sizes and dimensions to ensure your next social media campaign is a success.

Facebook cheat sheet

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Facebook Ads Text Rules

Facebook Ads Text Rules - 315

Facebook Ads Text Rules - 315

Finally, Facebook has done something about its restrictive ad rules!

The 20% rule – which limited the amount of text accompanying an ad to just 20% of the overall surface area of a 5 x 5 grid – was really starting to grind on marketers’ nerves. Logos counted toward the text limit, text on a t-shirt someone was wearing counted, etc. The rejection process was an automatic algorithm based on the grid. So there was no option to explain the text was a part of the image.

Understandably, Facebook Ads need to minimize text clutter. Their research shows that the reading audience prefers clean, readable lines and images over writing. However, it was making it difficult for marketers to get their message across.

Why the Facebook Ad Rule Change?

This is simply a case of a giant company trying to balance the desires of its customer base and its B2B relationships. Through research, Facebook consumers have shown that they prefer ads with less text. Business owners and marketers that use the social networking giant to promote their wares have flooded Facebook with complaints about the restrictions and confusing parameters.

Perhaps more importantly, Facebook noticed that ads were being rejected at a clip that was losing them too much money. So it was necessary for them to make a shift in their stringent policy.

Specifics of the New Rule

As a consequence of receiving so many complaints about rejected ads, Facebook has sought to streamline the ad-acceptance algorithm. Most importantly, they’ve eliminated the most unfriendly part of the code: ads are not rejected based on text density any longer. All advertisements are judged by these categories:

  • The “OK” Category – This Facebook ad has very little text; if any. It appears to be the one that gets the most positive response from consumers.
  • The “Low” Category – this section is reserved for the ads that were just barely acceptable under the old 20% algorithm.
  • The “Medium” Category – this category is reserved for ads that would NOT have made it in under the old rule. Now, it allows advertisers to populate the image with text boxes around the picture.
  • The “High” Category – These Facebook ads were rejected outright. Although they are no longer declined by the system, these text-laden ads will be charged a higher cost.
  • Text density = higher CPC. It allows businesses to have their ads seen, but they’ll have to pay a cost if there’s more than the optimal number of characters reducing the allowable image area.

Ad Exceptions

In case some of the Facebook ad changes come across as too financially restrictive, marketers should know that the higher costs won’t apply to the following ads:

  • comic-strips
  • calligraphy
  • video game screenshots
  • event posters, concert posters and movie posters
  • infographics
  • app graphics
  • album and book covers
  • legal content

Of course, if there’s still some confusion left after the new rule changes, businesses can always use Facebook’s native “Create Ad” function to streamline the process and make it easy to select the correct category.  So, while the total restriction is now gone, the reach of a text-heavy add is reduced compared to its non-text heavy image ad counterpart.

Remember:  Simple, clean, and concise is the way to go on text within image ads.  They key is the image itself!  Use people and images that grab attention.

In short, the new feature changes help marketers frustrated with the text limitations affecting their previous ads.

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The New Facebook Page Layout

The New Facebook Page Layout - 315

The New Facebook Page Layout - 315

In mid-July of 2016, Facebook began a selective rollout of yet another new layout for Facebook Pages, with no apparent pattern behind the deployment of  who got the new layout first. Some users noticed the difference immediately and began comparing the new configuration to previous versions. At this point, the vast majority of Pages Admins have the new layout.

Why a New Facebook Page Layout?

Good question!  It has not been clearly explained why the modified layout has been deployed and what purposes they hoped to accomplish.  In some ways it’s a throwback to older versions with the apps being visible in the left navigation once again.

Overview of layout changes

Here are some of the changes which users have seen on their Facebook Pages layout:

  • Call To Action Button

    One of the more obvious and interesting changes is the Call To Action buttons. They have been enlarged for increased visibility and have been relocated on the page. They are now situated directly under the tab links, and the new buttons are labeled “Send Email”, “Request Appointment”, “Watch Video”, “Call Now”, “Shop Now”, as well as a few others.

  • Shift of Page App Tabs

    The Page App Tabs have moved to beneath the logo, so every single tab created can be seen. What a boon for TabSite users!!

    Now that all page tabs are visible, some users may want to remove a few to avoid clutter, and shift those of importance to the top.

  • Crisper Cover Photo

    Facebook has cleaned up the cover image by removing the logo from overlaying on the cover photo. This has the effect of highlighting the photo and drawing more attention to the larger image, which now extends across the entire column. Facebook displays cover images at 828×315.

    See: https://www.facebook.com/help/125379114252045. For cover images with logos or text (or shades of red), use a PNG file format for a more crisp display. For a hack to display your full cover image content on both desktop and mobile, use these dimensions: 828×465.

  • Relocated Logo Image

    The logo image is a bit bigger than it was and has of course shifted to the top left.

  • Relocated Like, Message, and Share Buttons

    Similar to the page tab links, the buttons for “Like”, “Message”, and “Share” have been moved below the cover image, and slightly to the left.

  • Repositioned Page Insights

    Page Insights for Page Admins now appears underneath the cover photo, instead of the prior position at the right of the image.

  •  Repositioned Admin Menu

    The menu for Page Administrators is now situated on the left-hand side, rather than beneath the cover photo.

  • Page Info is Relocated

    Info relevant to the page has been lowered and relocated to the right-hand side. The “About” and “Promotions” have also been relocated to this new spot.

  • Increased Search Bar Functionality

    The search bar now lets fans search for specific posts from the page!

  • More Spacious Feel

    The overall effect is that the page seems less cluttered. This is because much of the material crammed in at the page top has been evenly distributed across the page.

Cumulative effect of  changes

One of the biggest and most obvious impacts of the changes come from the fact that the logo image has been accentuated, perhaps in response to user request. For businesses, this image represents branding and company identity, so the greater emphasis and more prominent positioning of this image will be enthusiastically welcomed.

The strategy behind the re-positioning of some page elements could mean that Facebook intends to emphasize those areas, perhaps in response to user feedback. Whatever the reasoning, these changes are noticeable, particularly for App Tabs.

So that’s a wrap on the most recent Facebook Page layout changes.  Be sure to spend some time on your Page and others to get a feel for the new layout and make any necessary adjustments to optimize your Page.

Social Media Ad Size Cheat Sheet

Social Media Ad Sizes Cheat Sheet Infographic Bannersnack

Social Media Ad Sizes Cheat Sheet Infographic Bannersnack

This is an awesome infographic on social media network ad sizes from our friends at Bannersnack.com

Expert use of ads on social media involves understanding these tips and tricks.

Facebook:

  • Make sure your ad has a clear call to action
  • 20% of your ad can be text. The rest should be a high-resolution image that conveys your brand personality.

Twitter:

  • Make your ads compelling
  • Test your cards frequently

LinkedIn:

  • Give your audience a reason to pay attention to your ad
  • Monitor your ad’s click through rate

Pinterest:

Google+:

  • Keep your ad actionable
  • Monitor comments and posts

Social Media Ad Sizes Infographic 2015

Facebook Marketing Tactics for 2015

new day on facebook for marketers

Facebook made more shifts at the beginning of January 2015 that impacts Facebook Pages.

What should your business do going forward with your Facebook Marketing?

In this article you’ll discover what has changed and what every business needs to know to change your Facebook marketing to what works today!

What has Changed on Facebook:

Facebook outlined a change that went into effect in January 2015.  They announced  that they were targeting three types of posts to reduce reach for based on data from users. These include:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

So the short recap is that doing a “Selly sell” pushy post is going to hurt you.  Your business page could see reduced reach of posts if you do this consistently.

As well, context is critical!  Contests are fine to use if they are relevant to your business.  A photographer outlining a session discount contest IS relevant.  It simply requires adding enough detail in your contest post so that it is not spammy.   A post with “Enter to win a Gift Card” is not enough information.  Just use common sense in outlining what your contest is about.

The last part about replicating copy from Ads is also common sense.  Don’t copy others material and do not reuse the exact same content from ads.  I believe that is self-explanatory.

[Tweet “So the short recap is that doing a “Selly Sell” pushy post is going to hurt your reach. via @mike_Gingerich #Facebooknews”]

Let’s dive into more specifics on changes from 2014 that impact 2015 marketing on Facebook…

  1. Reach

One of the biggest changes on Facebook in 2014 was the decline of Reach.

Reach is the amount of Facebook users that see a post a Page publishes.  This started with Facebook making changes to their algorithm in early 2014, and has continued with further updates.

More than 70 percent of all companies across 104 industry designations had a decline in organic reach of 30 percent or more in the past year! Most businesses that are new to Facebook marketing assume that the majority of fans see their posts, and it comes as a great shock to learn this is not the case.

facebook-post-reach-1

  1. Facebook Crackdown on Like-Baiting

In April 2014, Facebook announced a change to try and provide better quality content in the Newsfeed by cracking down on what they called “Like-Baiting” posts by Pages.   This was aimed at stopping Pages from trying to “game” engagement by getting fans to comment in a way that wasn’t natural or authentic.  See the example below of the type of image post Facebook wanted to eliminate.

like-baiting-screenshot

  1. Banning the Like Gate

Finally, one of the most significant changes in the last half of 2014 was the announcement and November 5 implementation of a ban on the use of “Like Gates”. Facebook’s developer blog outlined the following:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

This impacted the common practice by many businesses of “gating” content and special offers so that visitors needed to “Like” the page to gain access.  Since “Likes” were a primary measure that many businesses used to evaluate the “success” of their marketing on Facebook, this removed one main method that those marketers could use.

Example of "Like Gate" that can no longer be done on Facebook

All of these changes impacted the core of what many Facebook marketers focused on: measuring success on Facebook by tracking reach and fan growth.  My position is that the focus on these items needs to end so I’m fine with the changes that Facebook has made!  Not sold on my opinion?  Facebook Ad’s expert Jon Loomer adds his voice to this cause of ending focus on superficial metrics of reach and Like as well in, “It May Be Time for You to Quit Marketing on Facebook.”

Marketers need to stop focusing solely on their “Facebook marketing” and shift their focus broader to their overall integrated online marketing plan!

[Tweet “Marketers need to stop focusing solely on “Facebook marketing” & shift  focus to an overall integrated online plan! via @mike_gingerich]

Facebook Marketing Tactics for 2015

Moving from only Facebook Marketing to Integrated Online Marketing

So what are Facebook marketers to do in a “Post Like-Gate” world? Give up? Move on?

The answer is that they must adjust and focus on a integrated marketing plan!  Marketers should not focus on Facebook alone in their marketing.  Gone are the days of “How can I develop a great Facebook strategy?” and they must be replaced by “What role can Facebook play in my overall online marketing strategy?”

[Tweet “Gone are the days of “How can I develop a Facebook strategy?” You need a ONLINE strategy! via @tabsite”]

Facebook experts like Alex Houg and Dennis Yu of Blitzmetrics outline this type of strategy as “omni-channel” marketing.  At the core of this type of strategy is content.  Quality, helpful content is the driver from which all other aspects can then flow, including what you share to Facebook.

Bottom line:  Quality content gives you relevant and helpful resources to share on social media, including Facebook!

[Tweet “Bottom line: Quality content gives you relevant and helpful resources to share on social media, including Facebook!”]

3 Campaign System

Content as Foundation:

The AEC funnel

Content is what you create on your blog and in your resource center.  It is primarily articles and posts that answer questions and offer resources.   In integrated online marketing, your website content is your foundation!

Today’s Facebook marketers need to be producing content of value on their sites that they can share.   Quality content is much more important than whether post reach is down by 15%.

Sharing Quality Content:

With regular, quality content being created, the sharing of this to social media networks, including Facebook, then becomes a key means of outreach and initiator for engagement.  This helps a business build their audience and engage their audience around the content they have created, and, it helps drive traffic back to the website!

An integrated online strategy that includes Facebook will utilize Facebook to drive traffic to the businesses’ website.  The website should be the “home base” and the core focus of one’s online strategy, and Facebook becomes an area to increase the exposure of your website content, as well as a way to interact with fans around your content topic.  When that content is high quality and of value as resource, without being overly sales focused, it provides the foundation for the next step in new Facebook marketing: amplification.

Amplification of Top Content with Ads:

Facebook provides a tremendous opportunity for any business to reach their idea customer audience.  The targeting provided in the Facebook Ads Manager and Power Editor enable any business to overcome organic reach limits, and reach with laser accuracy the demographics desired.  From location to job titles, income levels to interests, it is amazing the precision that is possible!

Facebook Ads offer Powerful Targeting

Many marketers on Facebook in the past have been reluctant to use Ads, thinking that Facebook is a free platform and they should not have to use ads.  However, those same marketers are willing to spend for other types of marketing such as Google Adwords and social media management tools.  It’s time that those marketers realize that there is tremendous value and opportunity in being able to reach your ideal customer audience with your best content!

Facebook Ads can and should be used as part of today’s integrated online marketing strategy.  Even with a modest budget of $30 per month, ads are valuable because of the precision targeting available.

I recommend using ads for two types of posts on Facebook.  The first type is specific content that is tied to your overall online marketing strategies.  When sharing a quality post that can help your audience move to your website, this is valuable and worthy of using ads for.  The Ad type to select from for this purpose is the “Send people to your website” type. (For more help on setup of Facebook Ads, go here.)

Facebook Ads Manager Ad Types

The second type of post to use Facebook Ads for is a post that has sparked quality engagement.  By example, look at the image below.  This small business was sharing photos from a recently completed project and the post received some initial comments and likes.  Based on this positive momentum on the post, the company decided to then amplify the ad to their ideal audience.  This resulted in further comments, engagement, and tremendous reach.  It’s a matter of piggybacking on what is already working to extend it even further!

Amplifying an engaging Post with an Ad is a good way to extend traction

Conversion Integration:

The third part of the integrated marketing funnel is the conversion funnel.  After building and reaching your ideal audience with quality content and bringing them to your web properties, then using lead capture methods to move fans and visitors to your email list is the next step.  When this occurs, marketing automation with automated email nurture campaigns can help solidify the relationship with the potential customer, build further trust, and ultimately allow for the sales offer.

Lead capture methods can vary by industry as to what will work best.  It can be coupons or ebooks, webinars, or other resources.  Read more on Lead Capture options >>

In this example below, the blog serves as a resource center for outdoor living design.  While the products they offer are lattice to use with fencing, decks, railings, pergola’s and more, the content is of value to many, it is then shared on Facebook, and when visitors come to the site they have opportunity to receive a free download that adds them to a email nurture campaign.

Example of a Email Lead Capture on a Web Page Used in a Integrated Marketing Campaign

The Overall Digital Marketing Funnel:

Digital-Marketing-Funnel--color

This model shows the steps of an integrated online marketing approach that includes a thorough strategy connecting content on the website with Facebook posts, lead capture, and email nurture.  (Read more here)

In combination, this provides a powerful online means to reach and connect with potential customers.  I recommend that businesses using Facebook also use two of the best tools that are available now, Facebook Ads and Facebook video, to help increase their post visibility and getting in front of their exact ideal audience.

So what about you?

Are you moving on from targeting only fan growth and watching reach, and integrating your online marketing where tracking leads capture and website traffic from Facebook become more powerful measures of success?

Related Resources:

 

Facebook Like Gate Ends November 5

like-gate-goodbye

Are you aware that Facebook is putting an end to the “Like Gate”?

It’s true, the death of the Like Gate (or fan gate) is here!  

Facebook’s Update:

Here’s what Facebook says in their Developer area:

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

Further detail by their Program team made it clear that the call to check whether a person has “Liked” a Page is being removed from the API.  This is the feature developers like us used to help businesses enable a Like Gate function on tab apps.  With the removal of this on November 5, 2014, the death of the Like Gate will be real.

Facebook Like Gate Death Implications:

Is it a huge negative?  What does it mean for Facebook marketing?

Here’s my take:   It’s a good thing!

It’s not a high-value marketing method.  It ran it’s course and serious business marketers know this.  It’s sort of gimmicky and it hinders businesses from focusing on what truly has value on Facebook: Lead Capture!

A name and email address is so much more valuable. Why? The email address is something you can use ongoing and via other means like email marketing where greater sales occur.  A primary goal of your Facebook marketing should be focused engagement that drives fans to landing pages where they opt-in!  Hopefully this forced change by Facebook forces the shift that needs to take place to better marketing methods!

WIthin TabSite we have a feature we think is much stronger and more valuable called “Form Gate.”  It’s better for the simple reason that it is more valuable to get a name and email address than to simply get a fan!  With this tool, you can “gate” information on a tab app or area of your web page and require visitors to submit the form (name and email for instance) to gain access to the content/deal/coupon etc. that you are offering.

This way you have a real, authentic lead that you can follow-up with and nurture via email marketing going forward.

Why is Facebook doing this?

It fits with their commitment to try and work at authentic Page/fan relationships.  Facebook doesn’t like spam, they also don’t like forced attempts to build fans.

This update means Pages can’t gate a app tab with a Like Gate and REQUIRE it (liking) as a forced means to access the content/contest.

So if you had a tab that said, “You must Like this page to access the free download”, that will no longer be available as a function to use starting November 5.

Example of what will disappear:

Facebook bans like gate

The change is a maturing for Facebook and requires a maturing in marketing for Facebook Pages.  Does growing your fans on your Facebook Page still have value?  Yes, it can!  Particularly if you are using Facebook Ads to reach a very precise demographic target, growing highly focused fans can be a great thing to do.  This is of value because if you can grow an engaged audience of those most likely to buy, then when you do offer an incentive with a “form gate” or other post, then this audience is more likely to want to act on it.

So, yes, growing fans has a place in the Facebook strategy going forward.  One of the best ways to do this well is with targeted Facebook Ads.  Does the end of the “Like Gate” mean the end of Facebook apps and marketing?  No way.  It means the gimmicks are done and savvy marketers will run integrated campaigns that drive visitors to lead capture forms and to their website.  By growing your email list you develop a great sales tool for the future and by driving traffic to your website you educate them further on your brand and services, as well as create the opportunity that you can then re-target them on Facebook with Ads!

Let’s play Taps and let the Like Gate die. It’s time to grow your integrated online marketing!

Facebook News Feed Changes: More Efforts to control Bait-and-Switch

header-news-feed

Facebook is not sitting around idle with their 2nd Quarter successes!

The attack on “baiting”, “spam”, and more in the News Feed continues.

On August 25, another Facebook News Feed change was announced that targets “click-baiting.”  This follows-up on the April 10 Facebook change that targeted “Like-baiting”.

What does the Facebook News Feed Change Involve?

Facebook is announcing the pursuit and war against attempts to entice clicks through headlines that are misleading.

click baiting

Like the image above, the “Click to find out…” is being viewed by Facebook as poor quality and bad for user experience.  How do they determine this?

According to Facebook…

“One way is to look at how long people spend reading an article away from Facebook… If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.

Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.”

In short, Facebook is monitoring “click and bail” rates, much like a web page where you monitor if the “time on page” is low and if the user left directly from that page they entered on.

Facebook is also looking at what I’ll call the “Shock and bail” approach.  This is the attempt to “shock” the viewer into clicking to see what it’s about but immediately disappointing them with the what’s on the other side.  It’s an attempt at gaming.

I’ve got a number of large publishers in mind immediately who this refers to, how about you??

Link Sharing Update: An Important Note From Facebook

In my opinion this is the MOST IMPORTANT aspect of their update!

Formerly, we used to recommend Pages upload a Photo to Facebook, add a description, and then paste the link to the tab or web page in as well.

In essence, this was a Photo post with a link embedded in the description.

Facebook says don’t do this anymore!

Here’s an example of what Facebook says not to do any longer….

A photo uploaded, with description and link to click…

lanconline

Facebook had the following to say:

“With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.

The best way to share a link after these updates will be to use the link format. In our studies, these posts have received twice as many clicks compared to links embedded in photo captions. “

Facebook has tried to address this in the past but this appears to be a next-level effort to force a change in user behavior.

They do not want you to use a photo for sharing a link!

NOTE: The new Facebook “Save” feature requires a link in order to save the article, so it makes sense from a perspective of allowing users to “save” a article to read later in addition to what is outlined by Facebook in terms of their tracking data revealing clicks are higher on link posts.

What does it mean for Facebook Marketers?

Just like Google has made changes to stay ahead of those that are trying to “game” the system, Facebook is similarly pursuing means to let authentic, quality content rule in the News Feed.

  • Expect more changes to come!

Because just like search rankings on Google, there are those that try to game the system.  So Facebook will make changes to combat that.  It’s actually a good thing. It rewards those who are putting forth quality, above-board efforts.

  • Review your content and your posting practices.

The goal is to engage fans but do it in an authentic way!  As well, if you have been posting photos to Facebook and adding the link in the description caption, it’s time to move on past that!

  • Keep it classy!

In doing so, you’ll be in good standing with Facebook and will not experience any “hits” from the change.  Simply make efforts to stay true and not get involved in “baiting”.

  • Your Blog Content Matters!

Since Facebook wants links to valid, quality resources, and since Facebook displays link images at a large, visually appealing size in the news feed, then it makes sense for your team to focus on good content and great images in your content!   Images in your content will increasingly impact the way your post is viewed on Facebook.

Great images in your link share, great visual impact on Facebook!

That’s my initial take on the Facebook change.  What do you think?

Facebook Save Feature: How to use for Content Curation

fb-save-jenny-brennan

Are you using social media to market your business?

If you so you are likely consuming a huge amount of content to keep up and stay ahead of the game.

Let’s face it though, scrolling through your newsfeed can be a full time job. There are hundred’s of great articles that you could be reading, but it’s likely you don’t have the time to read them all there and then.

Facebook has just made our lives easier by introducing save on Facebook.

Facebook Save Feature:

This new feature lets you save the following updates:

  • links
  • videos
  • places
  • Music
  • Books
  • Tv
  • Events

Here is a quick video to help you:

Save

Store Important Articles For Later

  • Useful & helpful

One of the most effective ways to connect with people in your industry is to share their content. The content that does the best is that which is useful and helpful. People are searching the internet daily. Become the person who curates that content for them.

Save-2

As you fly through your newsfeed you can save the articles that you think would be useful and helpful to your fans, followers and subscribers.

Here is a post from my friend Scott Ayres. “5 Quick Ways to Get Readers to Share Your Blog Posts” – this article is helpful and useful. I’ll implement some of these steps when I have finished this blog post and I’ll share it with my fans, followers and subscribers.

  •  Entertaining

Most people who spend time online like to be entertained. Think of yourself at an event, if you are entertained by the people who are hosting you will remember them. The newsfeed is the same and if you are really good, your content will get shared.

If you come across entertaining content that has already got lots of interaction, you can save it and curate it for your page later.

  • Interests

What are your fans interested in? Conduct a Graph search and when you discover the pages that you fans like you can scan the content and save a bunch of it for the next few days.

Here is an example. I know that business women are a target for me on Facebook. However, sometimes it’s good to know what those women like.

In this search I have looked for pages liked by women who like Kim Garst.

Now, it is important to note that I know Kim and I’m 100% about her quality of fan so this search is pretty accurate.

Save-3

I have opted to receive notifications from these pages in my newsfeed ongoing, so that when they share something my fans will like, I can quickly “save” for later!

Discover New Authors And Create Influencer Lists

  • Make New Connections

Have you ever paid real attention to the people who are commenting on Facebook post updates?

Analyzing what people say on the posts you save and finding a common connection will help you to discover a new connection you never had before.

Save-4

Here is an example from a post I saved for later. See how Blume has commented on this post? I have replied but taken it a step further and discovered  and liked her amazing pageand business.

I know that Blume is interested in Social Media and chances are she will share content that I like and can build further connections with.

  • Curate shareable content

Finding great content is what makes you stand out online. If you can source articles, videos and useful information that will help your audience, they will be coming back for more!

Save-5

Here is an example of a post from Social Media Examiner. As you can see, the article has a lot of interaction and most noticeably they have lots of shares. This is one to bookmark and save for later :-)

  • Comment on important blogs

Blog commenting is a great way to make new connections and increase your visibility. Use the “save” feature to identify shareable articles, comment on blogs and create a list of great authors and influencers.

To take it a step further you should connect with these people on your other Social Media channels to nurture the relationship.

Check out all these people who commented on a Postplanner blog – you never know, but your next best client or referral partner could be right there in front of you.

Save-6

Curate Content for Other Channels

Facebook is great when you know how to leverage it. However, curating content for other channels is just as important.

The “save” feature on facebook gives us another way to discover and curate great content that can be used on Twitter, Google+, LinkedIn, Instagram and more.

saved-8

If you are using a scheduling tool like Buffer you can take your articles from your saved folders and schedule curated content to your other channels.

Save-7

Try the “save” button today and tell us what and who have found in the comments below :-)

Is Facebook banning Like Gate?

Facebook bans like gate

like-gate-banned

Is Facebook banning Like Gate’s and the ability to force visitors to “Like” a page in order to get access to the tab app content?

Here’s what Facebook says:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

 

 Is Facebook Banning the Like Gate?

Yes, they essentially are.

I think based on their recent trends, it fits with their commitment to try and work at authentic Page/fan relationships.  Facebook doesn’t like spam, they also don’t like forced attempts to build fans.

I interpret this update to mean you can’t gate a app tab with a Like Gate and REQUIRE it (liking) as a forced means to access the content/contest.

So if you had a tab that said, “You must Like this page to access the free download”, then you will be in violation when this takes effect in November.

I think if you make it optional (“Like our Page to get this offer “and yet also offer a “Skip” option) you would be compliant.

UPDATE August 8, 2014 – MORE information is available and it is clear that the call to check for if a person has “Liked” a Page is being removed from the API so the “Skip” option is not possible.  A Like Gate will not be an option on tabs as of November 5, 2014.

The statement reads: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to… enter a promotion on your app’s Page.”

As noted, you cannot say “Like this” and then “get this ebook.” That would be out.

Facebook bans like gate

Alternative to Like Gate

Within TabSite we added a “Form Gate for the simple reason that it is more valuable to get a name and email address than to simply get a fan.

This update from Facebook makes that even more valid as a marketing move that helps a business capture a lead.

A Form Gate is a simple form (such as name and email address) that a user must submit before they can access the page.

Contests are Fine

So, for a contest where they “enter by submitting name and email” this is fine and complies. Contests on tab apps will need to be “form” contests and not dependent on “Liking” a Page.  Not all bad in my opinion.

That’s my initial take.  What are your thoughts?

Facebook for Business: Break Through the Clutter

facebook-for-business

Facebook is a place where businesses can reach their ideal audience.

Facebook continues to grow.  Here are some of the latest Facebook stats:

  • 30 million businesses now have a Facebook Fan Page.
  • 19 million businesses have optimized their Fan Page for mobile.
  • 1.5 million businesses now spend money on Facebook ads.
  • 399 million Facebook users only use Facebook on mobile each month.
  • 829 million people use Facebook on a daily basis, an increase from 802 million last quarter

This causes competition to be seen! But think about these mind blowing stats:

  • 1 out of every 5 minutes on a mobile device is spent in Facebook’s App!
  • 11% of desktop computer use is on Facebook. Making it by far the #1 web property in the world.
  • Facebook is the #2 video site in the world, second only to Google’s YouTube.
  • Facebook accounts for over 10% of worldwide website referral traffic to sites!

Source: Exact Target: The Unique Value of Facebook

These stats make it clear that business need to be reaching their audience on Facebook.  The competition can make it tough to do so.  Facebook’s Ads, though many don’t want to pay for them, are some of the most highly targeted ways to reach exact audiences at affordable prices that exist!

Outside of Ads, there is posting on your Page.  This is a great infographic from the team at Verticalresponse on keys to “Do” and “Not Do” on Facebook…

Infographic source: VerticalResponse
What do you think?  Any new ideas or reminders jump out at you?  Please share below!