Category Archives: Facebook News

Facebook Cheat Sheet [Infographic]

facebook cheat sheet 1
When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]

Facebook Ads Text Rules

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Finally, Facebook has done something about its restrictive ad rules! The 20% rule – which limited the amount of text accompanying an ad to just 20% of the overall surface area of a 5 x 5 grid – was really starting to grind on marketers’ nerves. Logos counted toward the text limit, text on a t-shirt someone was wearing counted, etc. The rejection process was an automatic algorithm based on the grid. So there was no option to explain the text was a part of the image. Understandably, Read more [...]

The New Facebook Page Layout

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In mid-July of 2016, Facebook began a selective rollout of yet another new layout for Facebook Pages, with no apparent pattern behind the deployment of  who got the new layout first. Some users noticed the difference immediately and began comparing the new configuration to previous versions. At this point, the vast majority of Pages Admins have the new layout. Why a New Facebook Page Layout? Good question!  It has not been clearly explained why the modified layout has been deployed and what Read more [...]

Social Media Ad Size Cheat Sheet

Social Media Ad Sizes Cheat Sheet Infographic Bannersnack
This is an awesome infographic on social media network ad sizes from our friends at Bannersnack.com Expert use of ads on social media involves understanding these tips and tricks. Facebook: Make sure your ad has a clear call to action 20% of your ad can be text. The rest should be a high-resolution image that conveys your brand personality. Twitter: Make your ads compelling Test your cards frequently LinkedIn: Give your audience a reason to pay attention to your ad Monitor Read more [...]

Facebook Marketing Tactics for 2015

Facebook made more shifts at the beginning of January 2015 that impacts Facebook Pages. What should your business do going forward with your Facebook Marketing? In this article you’ll discover what has changed and what every business needs to know to change your Facebook marketing to what works today! What has Changed on Facebook: Facebook outlined a change that went into effect in January 2015.  They announced  that they were targeting three types of posts to reduce reach for based Read more [...]

Facebook Like Gate Ends November 5

Are you aware that Facebook is putting an end to the "Like Gate"? It's true, the death of the Like Gate (or fan gate) is here!   Facebook's Update: Here’s what Facebook says in their Developer area: "You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion Read more [...]

Facebook News Feed Changes: More Efforts to control Bait-and-Switch

Facebook is not sitting around idle with their 2nd Quarter successes! The attack on "baiting", "spam", and more in the News Feed continues. On August 25, another Facebook News Feed change was announced that targets "click-baiting."  This follows-up on the April 10 Facebook change that targeted "Like-baiting". What does the Facebook News Feed Change Involve? Facebook is announcing the pursuit and war against attempts to entice clicks through headlines that are misleading. Like Read more [...]

Facebook Save Feature: How to use for Content Curation

Are you using social media to market your business? If you so you are likely consuming a huge amount of content to keep up and stay ahead of the game. Let’s face it though, scrolling through your newsfeed can be a full time job. There are hundred’s of great articles that you could be reading, but it’s likely you don’t have the time to read them all there and then. Facebook has just made our lives easier by introducing save on Facebook. Facebook Save Feature: This new feature lets Read more [...]

Is Facebook banning Like Gate?

Facebook bans like gate
Is Facebook banning Like Gate's and the ability to force visitors to "Like" a page in order to get access to the tab app content? Here's what Facebook says: You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections Read more [...]

Facebook for Business: Break Through the Clutter

Facebook is a place where businesses can reach their ideal audience. Facebook continues to grow.  Here are some of the latest Facebook stats: 30 million businesses now have a Facebook Fan Page. 19 million businesses have optimized their Fan Page for mobile. 1.5 million businesses now spend money on Facebook ads. 399 million Facebook users only use Facebook on mobile each month. 829 million people use Facebook on a daily basis, an increase from 802 million last quarter This Read more [...]