Social media network usage has spiraled to immense proportions, and “The Social Network” in particular is breaking records year after year. In response, social media marketing strategies are becoming more nuanced than ever, as emerging social platforms attract marketers with new and exciting marketing possibilities. But Facebook remains an absolute staple in every digital marketing strategy, and we’ll explore 10 unbeatable arguments in its favor.
1. Facebook is simply too big to ignore
With over 2.07 billion monthly active Facebook users, Facebook is the largest social media network in existence. With 1.37 billion of them being daily users, 50% of which go on Facebook as soon as they wake up, it’s simply too important to set aside. The platform shapes their opinions of the world and has a large influence on their consumer habits. If you are not already exploiting this ever-growing market, you are not doing your business any favors.
Whoever your perfect consumer might be, you can rest assured that you’ll find it on Facebook.
2. It’s versatile
We all know how important LinkedIn is for B2B marketing, or how Instagram, Pinterest, and Tumblr can help with visual brands in the fashion or lifestyle industries. But unlike other platforms where marketing would make sense if you are in a particular niche, Facebook is for anyone and everyone.
You can use it for local businesses and stores, create a fan page for yourself if you’re a solopreneur or influencer, share content from your blog, run a media page, or increase brand awareness and conversions by running ads and leading users to your website.
3. The best audience targeting
Wondering how to reach the biggest audience on the planet? With powerful audience targeting tools, Facebook is amazing in helping you find your perfect consumers. There are three main audience selection options.
You can either choose a core audience, selected manually and based on characteristics such as location or age; select a custom audience by uploading a contact list on Facebook, or find lookalike audiences – where you use information about your existing consumers to find people similar to them.
4. Businesses benefit from social media recommendations
Facebook is a front-runner, with 44% of people saying that it influences their shopping. This doesn’t necessarily refer to people seeing your ads and liking your products – consumers are also influenced by other users and what they’re saying about you.
That means that your satisfied customers can be your micro-influencers and best brand ambassadors on the platform.
5. Powerful analytics
Facebook is the absolute king of native analytics. You can be sure that you can manage without any additional social media analytics tools when it comes to Facebook. Free or paid, as the platforms analytics tool, Facebook Insights, is nothing short of impressive.
You can get an overview of valuable data such as page likes (organic, paid, net likes and unlikes) post reach from organic or paid sources, and engagement in a weekly, monthly or quarterly view. It breaks down data in all of these parameters and helps you identify your best-performing posts and ads with ease.
6. A lot of ad options
93% of social media advertisers use Facebook ads, and with good reason. Because of its audience targeting capabilities, you can reach the most relevant people to display your content to in an array of available formats. Whether you’re promoting your top affiliate program for your company or selling physical goods through your online store, you can get extremely granular with your target market.
There are currently 6 ad formats, 3 main objectives with quite a few sub-categories, around a dozen ad placement options and the list is constantly expanding.
You can exploit people’s insatiable appetite for video without the high production costs by simply using Facebook Slideshow. In addition, you can optimize your ads for mobile and give your consumers an immersive, interactive experience with the Canvas, or showcase the best from your product catalog with the Carousel or Collection ad formats.
You can even give Facebook free reign with ad placements and formats when running ads. Therefore, it can test the ads that perform the best and allocate your marketing budget to only the most lucrative ad formats and placements.
7. High click through rates
On Facebook, you can be certain that you’ll be spending your marketing dollars where it counts. Due to the fact that the average click-through rate across all industries sits at 90%.
8. Facebook boasts the cheapest ads
According to Facebook’s Q3 report card, quarterly revenue exceeded $10 billion. Thanks to the more than 60 million businesses paying for advertising on the platform. Consequently, the average ad price has increased by 35% over the course of a year. This was a sure sign that advertising costs on the platform will continue to rise and that a social media empire is in the making. But despite this trend, comparatively, it still remains the cheapest social network for running ads.
The all – industry average CPC (cost per click) for ads on the platform is $1.72. Which is not too shabby, especially for small businesses with modest marketing budgets.
You can spend as little as a dollar a day and see significant results. In return, considering how large the network is, you get maximum visibility for minimum cost. If you don’t know how to go about Facebook advertising there’s no reason to be intimidated – here’s a step-by-step guide that can help you get started.
9. It shows no signs of slowing
Over the last several years, Facebook growth has been through the roof and is likely to continue in the future. The platform is constantly improving its algorithms, focusing closely on expanding marketing opportunities, all while its user base is growing. That makes investing in marketing on Facebook an investment for the future.
10. Your competition is there
Facebook is definitely a crowded marketplace, but that doesn’t mean that you should sit it out. Small businesses can’t afford to, as Facebook might prove the most cost-effective marketing option. If you decide not to use it to your best advantage, you’ll be effectively leaving the playfield open for your competition.
About the Author: Nate Gadzhibalaev
Nate is the founder of Amplifr, a service that assists individuals and businesses by automatically scheduling their social media posts, helping them to earn more money. With a background in product managing, business development, and international growth, he aims to help individuals and businesses by showing them how they can continue to grow their audience profitably and efficiently.