Raise Your Content’s IQ [Infographic]

Raise Your Content's IQ [Infographic]
With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content's IQ: Adaptable It can be consumed according to user's' preference. It does this by adapting to the device used, location, time, and other factors specific to a user. Configurable Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when Read more [...]

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient
Technology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important Read more [...]

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]
Need to promote an upcoming event? Use social media. Here are tips for the 3 biggest platforms: LinkedIn Launch a Showcase Page and start a group specifically for your event. Send invitations to your connections via direct messages. Publish a content post as well to spur a discussion. Twitter Create a unique hashtag for your event. It makes it easy for people to follow updates, and for you to find active conversations. Next, ask your event speakers to co-host a Twitter Chat to generate buzz. Facebook Make Read more [...]

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List
As the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list. Here are 15 quick tips: 1.  Contests Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics. 2.  Cover image It’s the first thing people see on your page, so mention your newsletter on your cover image. Read more [...]

[Infographic] How to Market to Multiple Generations Part 2

How to Market to Multiple Generations Part 2
Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips: Gen X Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot. They have a large disposable income, so they're willing to spend for comfort, which is something they value. But they're busy people, so straightforward approach works best for them. Use Read more [...]

How to Market to Each Generation [Infographic]

How to Market to Each Generation - Infographic
From boomers to gen Z, everyone's on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn't: Millennials Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook. The best approach for millennials is finding brand advocates to promote your business. It's a good way to establish trust, an important thing for this generation. Gen Read more [...]

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email List
Don't want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list: Remove unsubscribers You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers' decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically Read more [...]

Google Search Page Results [Infographic]

Google Search Page Results-315
On a typical Google search engine result page, which results stand out the most? These answers might surprise you: Organic listings The top organic listing gets almost 33% of the clicks, while the top four get 63%. It isn't enough to get on the first page; you have to get a slot in the top four results. Local listings As high as 76% looked at local listings above organic listings. While only 38% looked at the local listings below organic listings. Again, it's proof that placement matters. When Read more [...]

Use a Content Calendar to Generate Leads

Use a Content Calendar to Generate Leads - 315
In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true. But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective: Identify your target Read more [...]

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media Strategies
Marketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies: Link to your social media pages in your emails. This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing. Encourage newsletter subscriptions. In your posts on social media, remind your followers Read more [...]