Must Haves for Your Website [Infographic]

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Is your website ready for 2017? Here are some must-haves for your website. Let's look at some parts and check if they have the following: Blog To increase user engagement, make sure that your comment feature and social media share are both activated. These will allow visitors to comment on your content and share it with their networks. Add a search bar and sidebar blog post archive to make it easier for visitors to find the content they want. Inner pages Visitors want to know what your business Read more [...]

How Speed Affects a Website [Infographic]

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Life happens at a breakneck pace these days. If your website can't keep up with your customers, your business will be left behind. Mere seconds may not seem like enough time to dissuade someone from visiting your website. However, if it can't keep pace, you may find yourself in just that predicament. Thanks to our friends at Skilled.co for this eye-opening infographic how speed affects a website. Page Load Speed and Your Website In just moments, a possible customer can decide it's not worth the Read more [...]

Social Media Facts [Infographic]

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This 2017, it's time to ramp up your social media use to widen your reach. But before you do that, here are some statistics you can make them work to your advantage: Social media penetration rates are growing fast around the world. North America is at 59%, South America is at 50%, West Europe and East Asia are at 48%, and East Europe and Oceania are at 45%. If your target markets are in these regions, you have a good chance of connecting with them through social media. This fast-growing Read more [...]

How to Use Social Media for Your Small Business [Infographic]

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You don't have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there's a big chance they'll want to connect Read more [...]

[Infographic] Facts About Google Every Marketer Should Know

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As the biggest search engine, Google gets a  whopping 83% of the search market share -- worldwide! Because of it's influence, here are facts about Google every marketer should know. The top five search results on the first page gets 70% of the total clicks. The bottom half of the first page and all the other pages get only 30%. Unless you have a huge budget, don't waste time on highly competitive keywords. Choose more specific keywords to target a niche, and work on getting into the top search Read more [...]

10 Rules for Effective Facebook Marketing [Infographic]

10 Rules for Effective Facebook Marketing
As the biggest social media site with 1.79 billion monthly active users, Facebook is an online marketer's dream. Your audience is already there waiting -- all you have to do is to reach out to them. Here are a few ways to do just that: Ride on trends The Trending section of Facebook shows a list of topics and hashtags that are currently popular on the site at any given time. To draw some of that interest to your own page, piggyback on a hot topic by making a post about it while it's still Read more [...]

Social Media Etiquette [Infographic]

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People prefer engaging with other people whether offline or online. If you're on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help. Start a conversation Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction. Adopt a familiar tone Sound Read more [...]

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads
We can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website. Understand Your Audience To get the most out of your marketing efforts, it's imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas. Create Your Own Persona Your audience Read more [...]

Why Your Inbound Marketing is Failing [Infographic]

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Don't give up on inbound marketing just because you're not getting a good ROI. You're probably committing these common, yet fixable, mistakes. Ill-defined buyer personas You can't predict the behavior and anticipate the needs of your customers if you don't have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign. Unclear direction You continually upload content, but it has to do Read more [...]

Facebook Cheat Sheet [Infographic]

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When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]