2017 Email Design Trends [Infographic]

2017 Email Design Trends -Infographic-315
We're already two-thirds into the year, and before we know it, 2018 will be upon us. But though time flies, you still have four months left to explore the following 2017 email trends: Minimalist Many people are consuming content on the small screen of mobile devices, so it's important for brands to get rid of the clutter and keep things simple. Less is indeed more. Flat After the flat redesign of the Android and iOS interfaces, many sites and apps followed suit. Nowadays, it's all about soft Read more [...]

[Infographic] Correcting Grammar or Trolling?

[Infographic] Correcting Grammar or Trolling-315
Grammatical errors are eyesores, so you're hardly to blame if you feel the need to correct others. But there's a fine line between helping and trolling. So how can you become a respected voice of grammar authority online instead of an annoying pedant? Here are some tips: Never attack Trolls correct mistakes and attack the person by calling them dumb, stupid, idiot, etc. There's no need to stoop that low. Keep it private Send someone a direct message to let them know about their error instead Read more [...]

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]
As the world's largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It's a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here's how to do just that: LinkedIn Sponsored Content Quality matters the most, and that's exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads. LinkedIn Sponsored Inmail Personalized Read more [...]

[Infographic] What Is Marketing Automation?

[Infographic] What Is Marketing Automation-315
Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are: Higher revenue Streamline your marketing processes.  Therefore, they're more effective in achieving their respective purposes, all of which contribute to better profits. Increased productivity The extra time you save after automating can be spent on more important concerns, such as your core business needs. More Read more [...]

Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social Media
Social media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here's how: Make a social media policy When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow. Be careful of what you post One wrong post can cause damage to your brand's reputation. Even if you delete it Read more [...]

The Productivity Diet: What to Eat to Get More Done in the Day

The Productivity Diet-315
You are what you eat. So if you want to be more productive, eat food that boosts your brain such as: Breakfast Eggs -- They contain choline, a vitamin-like nutrient that improves memory and speeds up reaction time. Yogurt -- It has probiotics that help the digestive system absorb more water, resulting in better hydration. Lunch Avocados -- They carry mono-unsaturated fats that maintain healthy blood flow for a healthy brain. Dark, leafy vegetables -- They're rich in iron which delivers Read more [...]

Create Content that is Better than your Competitors

How to Increase Website Traffic-315-1
Better content attracts more traffic. But what constitutes better? Read on to find out: Long-form articles Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best. Readable fonts Most people consume content on the small screens of their mobile devices, so small and fancy fonts won't be easy to read. Choose at least a size 15 font. Pages Read more [...]

How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website Leads
While platforms like Twitter and Facebook are frequently mentioned as excellent marketing tools, Instagram is quickly becoming an effective way to get more leads. Here are some tips to get you started: Add Links and Track Them Instagram is a great opportunity to get leads to your site is by driving traffic through a well-placed link. To track and measure the effectiveness of links, use services like as Ow.ly or Google URL builder. Knowing how many people visited your site through the link lets Read more [...]

What is Webrooming? How is it Different from Showrooming? [Infographic]

What is Webrooming_ How is it Different from Showrooming_ [Infographic]
The internet has changed the way people shop. Nowadays, people research products online before making a purchase, whether in-store or online. This change in consumer behavior led to two practices, webrooming and showrooming. When a customer looks at a product online and then buys at a physical store, it's called webrooming. When a customer buys a product online after visiting a physical store, it's called showrooming. What is Webrooming? Webrooming is popular across all generations, especially Read more [...]

Raise Your Content’s IQ [Infographic]

Raise Your Content's IQ [Infographic]
With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content's IQ: Adaptable It can be consumed according to user's' preference. It does this by adapting to the device used, location, time, and other factors specific to a user. Configurable Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when Read more [...]