Category Archives: TabSite Friday 5

Marketing For The Holiday Season

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holidays

20% of retailers’ yearly profits occur between November and December, making the holiday season an important time to ensure your marketing is reaching the right audience.

As early as Thanksgiving, you should have your Christmas promotions ready to go to capitalize on the over 3 trillion dollar consumer spend.

Tips to effective holiday marketing include:

  • Know your audience, and cater to returning customers, not bargain hunters.
  • Dress your website for the holiday season by using effective photos and highlighting sales.
  • Make sure you have a mobile strategy.
  • Use social media effectively by hosting holiday themed giveaways and contests, branding your channels in holiday themes, and running paid ads that showcase discounts/exclusive offers.
  • Revisit your SEO, email marketing, and PPC campaigns. Make them holiday branded and targeted to the best possible audience for each campaign.
  • Measure this year’s data to maximize next year’s profits!

Kudo’s to Gryffin Media for this phenomenal infographic!

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Growing Leads Anywhere – TabSite 3.0

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We’ve always been about helping you build engagement, leads, and ultimately sales.

We’re really excited that we can help you do that at a whole ‘nother level!

TabSite version 3, a complete rebuild from the ground-up is launching very soon!  All current users will get email information with more details.  The bottom line for current users is that you get more features for the same price.

Key additions in the new TabSite:

  • Faster Service – Build a contest in minutes, we even give you default images to start! Upgrades to our server environment mean speed is yours! Save time.  Build fast. Deploy great stuff.
  • Web Embed – Run any app on your website or blog as well as Facebook!  Any plan comes with the ability to run the app on both 1 Facebook Page and 1 Domain.  You can even run web only campaigns if you wish!
  • Analytics – Much more robust analytics on what is happening with your app including Facebook views, mobile views, web views to help you know where your community is viewing your app, and graphs to show you sign-ups, deals accesses, etc that are specific to each app.
  • More Mobile Features – For example, Contests are now mobile responsive!  So viewers can see all entries (no squinting) and can add mobile specific images to provide the best experiences to your users no matter what device they are on!
  • Redesigned Admin Area – We make it easy to upgrade, transfer plans to another fan page, or deploy on a different website.  Manage Admins to each plan for team sharing and allowing your designer or agency to manage tabs for your business.  Lots of options you control to make it easy!
  • New Sweepstakes Layouts – You wanted more layouts, but wanted to build your app quickly, and we listened!  The Sweepstakes and Sweepstakes PLUS apps give you ability to now have your form on the right, on the left, or at the bottom (and the tabs are mobile responsive!)  Easily add to your website and suddenly you have a great landing page with powerful lead capture potential!
  • New Apps like Instagram Video Contests – We have a lot of new features in store!  From a revamped Coupon App to the launch of an app enabling your business to host a Instagram Video Contest, we’ve got tools to help you engage!  Instagram use is skyrocketing and your business can take advantage with a Instagram Photo and now also Video contest!  Allows users to tag their instagram video with your requested entry tag and we bring it in as a entry for fan voting.

Video Overview:

Watch for the news here really soon as we prepare to transition to the new TabSite to help you engage your visitors and community, and grow leads that convert to sales!

Manager View:

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Key Facebook Resources for November

It’s time for our latest list of key resources to help you in your digital marketing!

New Facebook Locations Feature:

Facebook has made the shift to now allow stores with multiple Facebook Pages to tie those locations together and to show them as connected!  This is GREAT news!

Now you can LINK TOGETHER all the various locations!

Details here >>
SMB_ATX_Self_Serve_Locations_Guide

 

Images in Social Media Matter!

Images and photos are so very important in online marketing and social media!

The eye is attracted to images more so than text, and one scientific study has documented that people are able to recall 80% of what they see and only 30% of what they read. On Facebook, for example, not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook.

Here’s 3 FREE online tools for customizing images…PicMonkey, Pixlr, and Canva

Growing Email Lists

Simple ways to use incentives on Facebook to Grow your Email list.

By offering something of value, such as a coupon, discount, or free offer this acts as a motivator that increases the desire for fans to opt-in.

Learn more and view examples that you can implement on your Page.

Read Post >> 

10 Keys for Restaurants on Facebook

With Facebook becoming such an integrated and assumed part of daily life for the average person, most businesses recognize the value of using Facebook to increase their business and brand reputation. Restaurants are no exception.

As the owner of a restaurant, bar, or eatery, it is critical that you put the power of social media to work for you!

Ramp up your Facebook Presence!

Read Post >> 
That’s a wrap for this week!
Please pass on this e-mail to others that can benefit!

5 Easy Steps to Your Successful Facebook Marketing Strategy

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As business owners we all know that strategy -the game plan- is key to long term success! When it comes to Facebook marketing, there are 5 parts of the game plan that work together as a solid strategy. Read on to learn more about the 5 steps to your Facebook success!

#1 Start with a clear Mission

Your business success should start with your clear mission. Your mission explains to everyone -prospects, customers and employees- what your company is all about. It’s the answer to this key question: “why does your company exist?”

A lot of well known brands owe their success to a clear mission. When Steve Jobs started his company he was not motivated by selling computers, but by supporting people with their creativity.

And 1-800-Flowers.com is not in the business of selling flowers. When Jim McCann founded his retail florist shop in 1976- he was motivated by

“helping people express themselves with the important people in their lives”.

So, before you even think about Facebook marketing, you should know in what type of business you are in. How are you solving people’s problems or fulfilling their desires?

#2 Take Your Facebook vitamin C’s

vitamin-CMari Smith -a social media leader and someone I admire as a top professional- has talked about the 6 C’s in one of her Facebook Success Summit presentations. I like to refer to these as your 6 Facebook vitamin C’s, and advice you to take them daily:

  • Clarity: make it crystal clear what you are offering on your fan page. Use a tagline on your cover photo and add clear calls to action on your About section and in your page updates.
  • Content: share stories that get a lot of likes, shares and comments.
  • Connection: think relationship first! Listen well and keep listening.
  • Campaign: use Facebook promotion tools to support your campaigns.
  • Conversion: work on converting your fans into paying customers.
  • Culture: make your fan page the extension of your brand or company’s culture. This involves more than just using the same brand (look and feel) on your fan page. This concerns your community management: who you hire, your response time, how you respond, the type of content you share, formal or informal, humor, etc…

#3 Use shareable content

Here are some basic rules for shareable content:

  • keep it short (80 characters get more shares),
  • vary your content (audio, photos, video, links),
  • respond to people that share your content with a like,
  • ask questions,
  • make it fun,
  • learn what people like by visiting other fan pages related to your niche,
  • know the best time of day and day of the week to engage with your fans.

For more tips on shareable content for your Facebook page, read this article by Mari Smith: “7  Ways to craft your Facebook posts for maximum shares“.

If you wonder how to manage your content, check out Search Engine Journal’s article Shareable content.

#4 Experiment, test and track your results

planning-150x150When it comes to your successful Facebook marketing strategy, one size does not fit all. By experimenting, testing and tracking your results, you learn what works and what not. Think about experimenting with the frequency of your posts, time zones, types of content (photo, video, links, updates) and variations in your calls to action.

#5 Learn from other successful fan pages

A lot of big consumer brands -like Coca Cola, Disney, Starbucks, Oreo, Skittles- are doing extremely well on Facebook. In fact they are in the top 50 of branded Facebook pages.

Monitor these fan pages and visit a lot of other pages and see what type of content gets a lot of shares. Study their branding, apps, cover photos, taglines, calls to action, text in the about section, page updates and Facebook promotions. Go to Facebook pages to search for other brand pages.

Conclusion:

Your goal should not be to be good at Facebook, but to be good at business because of Facebook. It all starts with working on a well thought out Facebook marketing strategy. Follow these 5 steps, experiment, test and track your results. And remember, social platforms like Facebook offer a lot of new opportunities for everybody, but it takes time to get results. So, be patient and work with people who understand this and know what they are doing!

What are your best tips to grow your business on Facebook? Please, share your tips or thoughts in the comment box below.

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Facebook Marketing Resources – week ending August 2

Here’s quick links to some of our key Facebook content and select news from others that is of value to all Facebook Marketers from this past week!facebook-resources

This is a great upgrade from Facebook that can help Pages drive more traffic for low costs to their contest and promotion tabs. Multiple options and reasons to use, read more. >
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A much asked for feature that Facebook has responded to is the ability to embed your posts into a website or blog.  The launch started with big pages and we hope all have it soon!
On the go and not sure if you are keeping up with Facebook’s changes and opportunities?  Here’s my most recent podcast outlining the details in a easy-to-use list!
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2 Key Tabs for Restaurants to Use (and other businesses)
Grow leads and increase “Likes” by offering the right information at the right time, in the right place, with the right incentive! Full Details >
 
Social Media agency or consultant? Check out, “5 Mistakes to Avoid“.  This post will help you focus on client happiness while you earn more income!

 

TabSite Friday 5 Weekly Wrap-up on Top Articles

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The TabSite Friday 5 is our weekly list of articles in the Facebook and Social Media marketing world.  This short list offers you a quick guide to quality tips, ideas, and content to share!

Week Ending July 12, 2013:

1. 12 Point Facebook Page Check-up List for Page Admins »» mikegingerich.com

likeHow long has it been since you REALLY stopped and reviewed your Facebook Page? Facebook makes changes often! It’s critical that Facebook Page Admins take time to regularly audit their Page and ensure that they are not missing out on new features.

This Facebook Page Check-up List outlines 12 key items to review.

2.  How to Use Instagram Video for Marketing »» socialmediaexaminer.com

smexaminerHave you experimented with Instagram video? Instagram recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!

 

3. How Social Media Impacts Your SEO Ranking [Infographic] »» sproutsocial.com
sproutEvery inbound marketer wonders what impact a brand’s social media presence can have on its SEO ranking. Searchmetrics recently revealed a study showing how social media signals impact SEO efforts. Here is an infographic that illustrates their findings.

 

4. Must Follow Marketers on Pinterest »» hubspot.com
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Here’s a list of Pinterest boards to follow! Excellent for infographic content, tips, and giving you content to re-pin and share!  

Pinterest is great for visual storytelling and driving traffic.  Here’s ’10 of the Best Pinterest Boards to Teach You About Marketing.’

 

5. How to Use the New Facebook Insights »» johnhaydon.com
 haydon-vidJohn Haydon digs into the new Facebook Insights, showing via a outline and video tutorial how to understand and use the new metrics.  Great overview for any Page Admin to learn more and then be able to use the new Facebook Insights to understand more about your Facebook fan base!

What do you think?  Are these worthy of your time and sharing for others to read?  Any to add to the list?

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Facebook Marketing Resources June 2013

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It’s time for our weekly list of value!  Facebook marketing resources…

How to Embed a Web Page on Facebook in 10 Minutes!

facebook website resizer time is money

Why read this post?  Because “Time is money“!

The word “time” is one precious word to business leaders, entrepreneurs and marketers of any kind. The days seem to be getting shorter and shorter with the invention of social media. It has changed the way we communicate, share information, eat, play and work.

Finding ways to integrate and leverage work between different platforms and communication is key to saving and maximizing our time.

Here’s a tip to add your most compelling web pages, product pages, landing pages, etc. to a Facebook fan page tab.

The beauty is that this solution is DIFFERENT from regular iframe solutions.  You can scale it so there are NO SCROLLBARS!

Facebook Contests – A Winning Marketing Method for Fan Pages

www_facebook_com_washingtonparent_sk=app_428648670480001&app_data=sp0-item-33012-577Why Read?  Complete overview of contests from sales value to types, and promotion tips.

Marketers are always looking at finding new and effective ways to reach their target audience.

With Facebook being a major social network force where potential customers are spending significant time, maximizing the effectiveness of your company Facebook page is a critical consideration.

This post dives into the value, types, and keys for a successful contest.

Want more resourcing on Facebook Photo Contests?

Running a Successful Facebook Photo Contest

Value?  Practical demo with tips!

Facebook Marketing Webinar Event – June 28

Trying to take your Facebook Page activity to the next level?  Want to join the fun of running a Facebook Photo Contest but not sure how to start?  This is the webinar for you!

Join our free webinar on June 28.  Get details by clicking the image below.

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20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer

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Why read?  Practical ideas for “using what you got” (your website pages) on Facebook to add value.

One of the top questions we receive from customers of all kinds is “what do I put on a Facebook tab?” The answer is easy if you know the right answers to a few of the most important questions to be successful online, offline and in business.

Ebook Download – Tips for a Successful Facebook Sweepstakes

Value?  Practical ideas that can be implemented right away!

ebook-call-out-261-finalIn this quick guide, you’ll learn about setting up a Sweepstakes, the power of incentivizing fans to share with friends, and what you need to do to achieve real business results.

Those are the resources for this week!  Hope you enjoyed!

Give us feedback on what you want more of and what was of most value!

 

Make Waves with Social Media Marketing – Power Tips for Power Marketing

This week is “beach theme” and I share with you five high value posts from across the web that I’ve compiled while riding waves at the beach!

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These posts from HubSpot, SocialMouths, Social Media Examiner, and more offer great value and insight for all Social Media marketers and have been hand-picked because of particular value they offer to our community.

Let’s dig in to the Top Recommended Value-Adding Posts:

1. HubSpot Ebook – Ride Epic Waves of Sales

HubSpot offers great content and resources for digital and social media marketers.  They recently release a great Ebook written by my friend Andrea Vahl on Facebook Ads.  

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Using Facebook Ads is an important consideration for any social marketer. Placing ads on Facebook provides one of the most targeted advertising opportunities available today. Facebook knows the demographics and interests of more than 1 billion people who are active online.

Learn how you can boost your Facebook marketing through smart advertising.      Access Ebook >

  

 

2. How to Ensure Facebook Contests Attract The Right Fish

www_socialmediaexaminer_com_how-to-ensure-your-facebook-contests-attract-genuine-fansThis is a GREAT resource post on top social media blog Social Media Examiner by my friend Emeric Ernoult about Facebook Contests.  Choosing the right type of prize to connect with your ideal target audience is important,  As well, using a app that allows you to monitor and validate entrants and users to ensure the fairness of the contest is a must.  Emeric dispels the myth that using a Facebook app that requires permissions lessens entries and votes.  (Yes, TabSite gives you IP tracking and validates users!)

Read the full post on Social Media Examiner >

3. Facebook Image Optimization, Because Photos Matter!

How will you share with friends and make them envy your beach time without photos?  Just like sharing photos of your trip, images matter to Facebook Marketers!

Images spark more engagement (likes, comments, shares) and this adds to the reach of your posts to friends of fans.  This infographic from PostRocket and blog post by SocialMouths outlines the 4 different types of images (photo posts, cover photos, profile pictures and link preview images) you should consider optimizing for use on Facebook and provides the exact dimensions in order to get best quality possible.

View the full post and share the infographic >>  


4. Tips on Monitoring Your Facebook Page while at the Beach

So you’re at the beach (or out of the office) and you want to keep current on responding to any posts and comments on your Facebook Page.  Can you do it on the go?  ABSOLUTELY!

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With meetings, events, vacations, and other out of office times, these tips can help you stay up-to-date on comments and reply back in a timely fashion.  Social Media requires attention and responses as part of a quality experience with your brand.  These services provide ways to monitor and respond!

Monitoring your Facebook Page >>

 5. #Hashtags turn the Tide on Facebook!

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Facebook announced recently that Hashtags are launching.  The roll-out has started and users on desktop and notebooks will see hashtags having a link when used in a post.

Hashtags turn topics and phrases into clickable links in posts on your personal timeline or your Page, and help people find posts about topics they’re interested in.

Details on #Hashtags for Facebook >>

Hope these resources help you!  Any of them of particular value?  Let us know below!

 

OTHER RESOURCES:

WebSite ReSizer App for Fan Pages – No more messy iframes of your web page in a Facebook Tab!  Make it fit and look great.

Running a Successful Facebook Photo Contest – Free Webinar June 28 with Mike

– NEW! Ebook on Running a Facebook Sweepstakes
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The Week’s Top Tips on Social Media Marketing

Hope you had a great week!  Here’s your latest resource list of tips and tools…

Easy Facebook Cover Image Template

We make it easy!  Download this PowerPoint template and we guide you through a quick process to enable you to create custom Timeline Cover images for your fan page.

Simple and easy, get the template >>

It’s NEW.  It’s POWERFUL!

Website ReSizer App for Facebook Pages

Any website.  Any web page, now added to your fan page.  A perfect fit!

Website RESIZER

No more gaudy iframe scroll bars! Now you can add your shopping cart, product page, reservation page, music download, blogany website, to a Facebook tab and use the TabSite ReSizer app to make it fit the tab!

New Webinar June 28

Running a Successful Photo Contest on Facebook

I’m back with another “how to” webinar.  This time we’ll cover Photo Contests from setup to deploying and promoting.

Social Media Agency Guide

How to sell more, succeed more, and grow your revenue with social media campaigns.  Don’t be a “Yes man!”
Here’s how to plan, prepare and win more business >

4 Facebook Tips for Hotel and Resorts

 There are 4 must’s for every hotel and resort to have on their Facebook page.  These tips apply to many industries as well, so check it out!

4 Tips >>

 

Facebook Marketing Tips and Tools via TabSite

Some top tips and tool information from TabSite from the past week.  Our Friday 5, May 31, 2013 edition.

Here’s your end of week resource list…

Website ReSizer

This is BIG! We’re just sharing it today with existing TabSite users!  It’s live in the manager.
No more gaudy iframe scroll bars! Add any web page, shopping cart, landing page, blog, etc. to a Facebook tab and use our ReSizer to make it fit!  Allow fans to shop from your website right on Facebook! Wow!
View the video below

Webinar Video

Running a Success Sweepstakes on Facebook

This video covers the setup, deployment, and best practices for promoting a Facebook Sweepstakes. Includes a demonstration of the new Sweepstakes PLUS app with it’s viral share tools that give entrants bonus entries for sharing will be the main topic of this webinar.

Webinar Video from May 30

 

Use Word-of-Mouth for your Event Sharing

Here’s a “How To” quick guide tutorial on setting up a free Friend Share tab on Facebook to showcase your upcoming event and offer fans a way to spread the news!

Running a Sweepstakes Quick Guide

Downloadable Slides, tips on best practices, a guide to posting during the life-cycle of a promotion from pre-launch, to live, during, and after.  Your guide to success!