Category Archives: Blog

Blog Law 101 [Infographic]

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Over the last seven years, the number of copyright lawsuits in the United States has exploded, jumping from just under 2,000 in 2010 to 5,000 as recently as 2015. Copyright infringement in the form online blogs deserves much of the credit. Blog Law Tips Copyright infringement occurs anytime you reproduce, distribute or download a copyrighted work without permission. Even creating a work that borrows from another source without copying it directly can be considered illegal. Placing Read more [...]

[Infographic] Is Your eCommerce Store Leaking Money?

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If it isn't pulling in the expected profit, then an eCommerce store is like a leaky faucet. Money is leaking out and being wasted. Plug up the leaks by figuring out where the store is underperforming. Is your eCommerce store leaking money? Here are a couple common places leaks occur in the industry: Shipping Nearly 30% of shoppers will leave due to high shipping costs or long delivery times. Improve shipping costs by: Work with vendors and fulfillment companies to negotiate lower shipping Read more [...]

Instagram Facts You Should Know [Infographic]

Instagram Facts You Should Know
Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users. Who is on Instagram? Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college. Where are they located? More Read more [...]

How to Integrate Facebook Ads with Lead Capture

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Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]

Easy Ways to Boost Social Media Engagement [Infographic]

Easy Ways to Boost Social Media Engagement1
Social marketing success hinges on engagement. Take a few easy steps to boost social media engagement. Stay Trendy Following and posting about trends (current events, holidays, seasons) is a powerful and easy way to boost engagement. Throw in a trending hashtag into a post to get more eyes on it. If a hashtag or trend doesn't fit with the brand, don't attempt to force it. Ask Ask followers directly to like and share. Including a simple "Share this" or "Retweet this" will encourage people Read more [...]

Data-Based Insights for Your Facebook Posts [Infographic]

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People are complicated creatures. Big Data analysis of their behavior on social media platforms makes their habits and tendencies easier to understand. These data-based insights, research by BuzzSumo, reveal several ways that you can alter your engagement on Facebook to improve your outreach. Write Shorter Posts In today's lightning-paced world, it comes as little surprise that posts with 50 words or fewer are the most shared. The digestible snippet is more effective than the lengthy monolog. Furthermore, Read more [...]

The Business of Mother’s Day [Infographic]

[Infographic] The Business of Mother’s Day
On Mother’s Day, people are more than willing to spend on gifts to show their love not only for their own mothers, but also the other mothers they know like stepmoms, wives, sisters, aunts, etc. Thus, businesses shouldn't let Mother's Day pass by without a plan. It's not only a great day to honor mothers, but also a great day for boosting sales. The numbers already speak for themselves: Spending for gifts peaked at $21.2B in 2015, a giant leap from $11.5B in 2005. Online consumers spend Read more [...]

The Why of your Video Marketing Strategy [Infographic]

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Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as: Building brand trust Explainer videos work best. Introduce your business, your Read more [...]

How to Use Facebook Live Video to Drive Leads to Your Website

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Facebook wants you to take advantage of the benefits of making videos with Facebook Video. You have the choice of creating live videos or using pre-recorded videos. Factors To Consider When Making a Video Anyone can make a video. But, if you want a video that people want to watch, one that excites and interests your viewers, there are a few things you'll want to consider. Engaging Your Audience If you get nervous in front of a camera, you might want to get someone to do your videos. Your audience Read more [...]