Category Archives: Blog

Social Media Cheat Sheet [Infographic]

Social-Media-Cheat-Sheet-
This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

Facebook Marketing Done Right: 7 Small Businesses to Learn From

Facebook Marketing Done Right_ 7 Small Businesses to Learn From -
How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

How to Create Email Nurture Campaigns

How to Create Email Nurture Campaigns
Capturing leads is one thing, converting them is another ipqeubb. To go from capture to conversion, you need to nurture them until they become customers, and engage them after they purchase to keep them. An effective way to do this is via email nurture campaigns. These are a series of pre-prepared emails sent out according to a schedule that corresponds to the different stages of the purchase funnel. For the first 2 steps, here's what you need to do: Step 1 - Awareness Potential buyers Read more [...]

Customer Acquisition vs. Customer Retention [Infographic]

Customer Acquisition vs. Customer Retention -315
Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

The Benefits of Video for SEO [Infographic]

benefits of video
This year, using video for online marketing is taking the spotlight for several good reasons. Consumer reach Around 69% of people online prefer to learn about products or services through watching a quick video instead of reading blocks of text. Also, 76% would share a video on their social media networks even if it's branded as long as they find it entertaining enough. This makes the viral effect possible. Conversion As many as 93% of businesses that use videos as part of their campaigns Read more [...]

Must Haves for Your Website [Infographic]

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Is your website ready for 2017? Here are some must-haves for your website. Let's look at some parts and check if they have the following: Blog To increase user engagement, make sure that your comment feature and social media share are both activated. These will allow visitors to comment on your content and share it with their networks. Add a search bar and sidebar blog post archive to make it easier for visitors to find the content they want. Inner pages Visitors want to know what your business Read more [...]

How Speed Affects a Website [Infographic]

How Speed Affects a Website - 315
Life happens at a breakneck pace these days. If your website can't keep up with your customers, your business will be left behind. Mere seconds may not seem like enough time to dissuade someone from visiting your website. However, if it can't keep pace, you may find yourself in just that predicament. Thanks to our friends at Skilled.co for this eye-opening infographic how speed affects a website. Page Load Speed and Your Website In just moments, a possible customer can decide it's not worth the Read more [...]

How to Use Social Media for Your Small Business [Infographic]

How to Use Social Media for Your Small Business infographic(1).png
You don't have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there's a big chance they'll want to connect Read more [...]

[Infographic] Facts About Google Every Marketer Should Know

Facts About Google Every Marketer Should Know - 315
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