Category Archives: Blog

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines
Your email subject lines determine whether or not your message will be read. To make sure it does get read, follow these tips when writing your subject: Be concise It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn't get fully displayed in the inbox list, so it fails to make an impact on first read. Give details It sounds contradictory, being specific while keeping it concise. But if the 140-word character Read more [...]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

How to Improve Sales Leads on Mobile Devices [Infographic]

How to Improve Sales Leads on Mobile Devices
With Google’s 'mobile first' initiative, now is the best time to improve sales leads on mobile. Here are a few tips to get you on the right track: Redesign your site to be mobile-friendly. It should display properly on smaller screens. Remove the clutter, make buttons clickable, shorten long titles and sentences, and create visual content to enhance text. Aim for faster load times. People use their devices on the go, they won't have the patience for websites that take forever Read more [...]

Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your Website
Some social media sites are better than others for garnering the traffic you want to attract. If your focus is on B2B, you’re likely to find that LinkedIn, the world’s biggest professional networking site will bring your website targeted traffic. With its 467 million users, LinkedIn drives more hits to corporate websites than any other social media platform. Here are some tips to maximize LinkedIn’s potential: Complete Your Profile Your profile is a visual presentation of your business, Read more [...]

Facebook Ad Targeting Options [Infographic]

Facebook Ad Targeting Options
Facebook allows you to target your ads specifically to the audiences you want to reach. There are a lot of options to choose from to build your ideal demographic. This infographic will help you understand and narrow down Facebook ad targeting options. Demographics By determining what groups users belong to, you can your target ads. Examples: What's going on in their personal lives? - Birthdays, new jobs, newly engaged, just married, having a baby What kind of house do they live in? -  Condo, Read more [...]

The Ultimate LinkedIn Cheat Sheet [Infographic]

The Ultimate LinkedIn Cheat Sheet [Infographic]
As the biggest professional social network, LinkedIn is a great tool to help you reach your target audience. But to do this effectively, your profile needs to grabs and keep attention. Here's a Linkedin Cheat Sheet filled with tips to help. Complete Your Profile Did you know that 49% of LinkedIn users have incomplete profiles? The site's algorithm searches and displays results by criteria with profile completeness as the top priority. You already have an advantage over almost half of LinkedIn users Read more [...]

Social Media Cheat Sheet [Infographic]

Social-Media-Cheat-Sheet-
This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

Facebook Marketing Done Right: 7 Small Businesses to Learn From

Facebook Marketing Done Right_ 7 Small Businesses to Learn From -
How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

How to Create Email Nurture Campaigns

How to Create Email Nurture Campaigns
Capturing leads is one thing, converting them is another ipqeubb. To go from capture to conversion, you need to nurture them until they become customers, and engage them after they purchase to keep them. An effective way to do this is via email nurture campaigns. These are a series of pre-prepared emails sent out according to a schedule that corresponds to the different stages of the purchase funnel. For the first 2 steps, here's what you need to do: Step 1 - Awareness Potential buyers Read more [...]