Inspired by my friend Christian Karasiewicz at Social Chefs blog post “20 Ways to Do Local Social Media on a Budget” I created this infographic to illustrate his points. Create Contests for Followers Give followers a way to engage with a brand. They’ll be personally invested in winning and this will create repeat visitors. While any contest will bring […]
Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, […]
Marketing is vital to all business. Large organizations have money and resources at their disposal. Small businesses and start-ups have to be creative to compete. How do you get your name in front of prospective customers and generate leads? A fun way is to a run contest via social media. Incorporated correctly into your marketing […]
20% of retailers’ yearly profits occur between November and December, making the holiday season an important time to ensure your marketing is reaching the right audience. As early as Thanksgiving, you should have your Christmas promotions ready to go to capitalize on the over 3 trillion dollar consumer spend. Tips to effective holiday marketing include: […]
Ah, the smell of the holidays! The hustle and bustle of gatherings and money being spent on loved ones, and overwhelming joy for business owners knowing that, with the influx of holiday sales, their doors will be open for another year. How do you go about planning your online marketing for the holiday season? There […]