Category Archives: Digital Marketing

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]
As the world's largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It's a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here's how to do just that: LinkedIn Sponsored Content Quality matters the most, and that's exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads. LinkedIn Sponsored Inmail Personalized Read more [...]

[Infographic] What Is Marketing Automation?

[Infographic] What Is Marketing Automation-315
Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are: Higher revenue Streamline your marketing processes.  Therefore, they're more effective in achieving their respective purposes, all of which contribute to better profits. Increased productivity The extra time you save after automating can be spent on more important concerns, such as your core business needs. More Read more [...]

Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social Media
Social media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here's how: Make a social media policy When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow. Be careful of what you post One wrong post can cause damage to your brand's reputation. Even if you delete it Read more [...]

Create Content that is Better than your Competitors

How to Increase Website Traffic-315-1
Better content attracts more traffic. But what constitutes better? Read on to find out: Long-form articles Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best. Readable fonts Most people consume content on the small screens of their mobile devices, so small and fancy fonts won't be easy to read. Choose at least a size 15 font. Pages Read more [...]

What is Webrooming? How is it Different from Showrooming? [Infographic]

What is Webrooming_ How is it Different from Showrooming_ [Infographic]
The internet has changed the way people shop. Nowadays, people research products online before making a purchase, whether in-store or online. This change in consumer behavior led to two practices, webrooming and showrooming. When a customer looks at a product online and then buys at a physical store, it's called webrooming. When a customer buys a product online after visiting a physical store, it's called showrooming. What is Webrooming? Webrooming is popular across all generations, especially Read more [...]

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient
Technology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important Read more [...]

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]
Need to promote an upcoming event? Use social media. Here are tips for the 3 biggest platforms: LinkedIn Launch a Showcase Page and start a group specifically for your event. Send invitations to your connections via direct messages. Publish a content post as well to spur a discussion. Twitter Create a unique hashtag for your event. It makes it easy for people to follow updates, and for you to find active conversations. Next, ask your event speakers to co-host a Twitter Chat to generate buzz. Facebook Make Read more [...]

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List
As the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list. Here are 15 quick tips: 1.  Contests Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics. 2.  Cover image It’s the first thing people see on your page, so mention your newsletter on your cover image. Read more [...]

[Infographic] How to Market to Multiple Generations Part 2

How to Market to Multiple Generations Part 2
Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips: Gen X Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot. They have a large disposable income, so they're willing to spend for comfort, which is something they value. But they're busy people, so straightforward approach works best for them. Use Read more [...]

How to Market to Each Generation [Infographic]

How to Market to Each Generation - Infographic
From boomers to gen Z, everyone's on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn't: Millennials Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook. The best approach for millennials is finding brand advocates to promote your business. It's a good way to establish trust, an important thing for this generation. Gen Read more [...]