Category Archives: Digital Marketing

Facebook Marketing Done Right: 7 Small Businesses to Learn From

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How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

Customer Acquisition vs. Customer Retention [Infographic]

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Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

Must Haves for Your Website [Infographic]

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Is your website ready for 2017? Here are some must-haves for your website. Let's look at some parts and check if they have the following: Blog To increase user engagement, make sure that your comment feature and social media share are both activated. These will allow visitors to comment on your content and share it with their networks. Add a search bar and sidebar blog post archive to make it easier for visitors to find the content they want. Inner pages Visitors want to know what your business Read more [...]

How Speed Affects a Website [Infographic]

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Life happens at a breakneck pace these days. If your website can't keep up with your customers, your business will be left behind. Mere seconds may not seem like enough time to dissuade someone from visiting your website. However, if it can't keep pace, you may find yourself in just that predicament. Thanks to our friends at Skilled.co for this eye-opening infographic how speed affects a website. Page Load Speed and Your Website In just moments, a possible customer can decide it's not worth the Read more [...]

How to Use Social Media for Your Small Business [Infographic]

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You don't have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there's a big chance they'll want to connect Read more [...]

[Infographic] Facts About Google Every Marketer Should Know

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Social Media Etiquette [Infographic]

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People prefer engaging with other people whether offline or online. If you're on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help. Start a conversation Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction. Adopt a familiar tone Sound Read more [...]

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads
We can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website. Understand Your Audience To get the most out of your marketing efforts, it's imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas. Create Your Own Persona Your audience Read more [...]

Why Your Inbound Marketing is Failing [Infographic]

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Don't give up on inbound marketing just because you're not getting a good ROI. You're probably committing these common, yet fixable, mistakes. Ill-defined buyer personas You can't predict the behavior and anticipate the needs of your customers if you don't have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign. Unclear direction You continually upload content, but it has to do Read more [...]