Category Archives: Digital Marketing

Email Marketing Checklist [Infographic]

Email Marketing Checklist

Email Marketing ChecklistEmail is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.

1) Personalize

Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.

2) Dissect

An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.

3) Review

Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.

Campaign Monitor knows email! Thanks for this informative infographic.
Email Marketing Checklist Infographic

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]As the world’s largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It’s a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here’s how to do just that:

LinkedIn Sponsored Content

Quality matters the most, and that’s exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads.

LinkedIn Sponsored Inmail

Personalized messages get more attention than generic ones. To send such messages, use Inmail and its dynamic macro so that you can pull a member’s name into the greeting without having to do it manually.

Whether you go for sponsored posts or emails, remember to experiment with content to see what works and what doesn’t. After all, building your brand is a process that takes time to establish.

Thank you, Hubspot for this great article on using LinkedIn for marketing your business.

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[Infographic] What Is Marketing Automation?

[Infographic] What Is Marketing Automation-315

[Infographic] What Is Marketing Automation-315Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are:

Higher revenue

Streamline your marketing processes.  Therefore, they’re more effective in achieving their respective purposes, all of which contribute to better profits.

Increased productivity

The extra time you save after automating can be spent on more important concerns, such as your core business needs.

More qualified leads

Nurturing prospects is easier because you can plan, draft, customize, and schedule email marketing beforehand.

Better tracking of campaigns

Part of marketing automation is data gathering. This makes it more convenient for you to monitor the progress of your campaigns. Then you can evaluate whether they’re successful or not.

Quicker ROI

Marketing automation entails an initial investment on your part, but three out of four companies already see ROI within only a year.

Thanks go to MarketingTechBlog for creating “What is Marketing Automation?

what-is-marketing-automation-infographic

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Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social Media

Entrepreneurs and Social MediaSocial media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here’s how:

Make a social media policy

When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow.

Be careful of what you post

One wrong post can cause damage to your brand’s reputation. Even if you delete it right away, people are quick to take screenshots. Thus, avoid polarizing topics like politics and religion. And proofread more than once!

Follow a schedule

The ideal frequency of your posts depends on your target audiences, so there are no clear rules here. But it’s safe to say that posting once every half hour or once a month is not advisable.

Thanks, BusinessDegrees.uab.edu for this infographic on Entrepreneurs & Social Media.

Entrepreneurs and Social Media-infographic

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Create Content that is Better than your Competitors

How to Increase Website Traffic-315-1

Create Content that is Better than your CompetitorsBetter content attracts more traffic. But what constitutes better? Read on to find out:

Long-form articles

Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best.

Readable fonts

Most people consume content on the small screens of their mobile devices, so small and fancy fonts won’t be easy to read. Choose at least a size 15 font. Pages ranking No. 1 use 15.8x font size on average.

Various content types

Go beyond articles when producing content by repurposing them into infographics, animations, videos, and other forms. Whenever possible, make content interactive instead of static to enjoy twice as many conversions.

Content is king, but the presentation is queen. For readers, how you deliver content matters as much as what’s in it.

Our thanks go out to SiegeMedia.com for this great infographic on How to Create Content 10x Better than your Competitors.

Create Content that is Better than your Competitors

 

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What is Webrooming? How is it Different from Showrooming? [Infographic]

What is Webrooming_ How is it Different from Showrooming_ [Infographic]

What is Webrooming? How is it Different from Showrooming? [Infographic]

The internet has changed the way people shop. Nowadays, people research products online before making a purchase, whether in-store or online. This change in consumer behavior led to two practices, webrooming and showrooming.

When a customer looks at a product online and then buys at a physical store, it’s called webrooming. When a customer buys a product online after visiting a physical store, it’s called showrooming.

What is Webrooming?

Webrooming is popular across all generations, especially so among baby boomers. First, they verify the product availability online, as well as check specifications, read reviews, and compare prices. However, they value in-person experiences, so they often complete the purchase in-store to touch and feel the actual items. These said items include appliances, electronics, and apparel.

If older customers are your target market, the best way to reach them is to use traditional media to direct them to your website where they can find helpful resources.

Our hat is off to Marteh.zone for this informative infographic.

What is Webrooming? How is it Different from Showrooming? [Infographic]

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[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More EfficientTechnology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when

But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important to manage and master tools that can make email work both harder and smarter for you.

Email Tools for Efficiency and Productivity

Fortunately, many social media platforms understand the importance and durability of email, and have created tools or extensions that help you maximize its use. LinkedIn, for example, has a free extension that gives you a user’s details from the site. So when you spend your time using email as a client contact, you already know information about that client—their likes, dislikes, and experiences.

Email is tricky, too, because it’s hard to parse all the details about what’s happening when someone opens and email (and what they do with it). Engagement tools can help you better understand all that data; Yesware, for example, provides details about who is clicking on what and what attachments may have been opened.

For many people, staying on top of an inbox is a tremendous struggle, especially if email volume increases. But many emails don’t have to be dealt with immediately, which is why tools like Boomerang are so useful. This Gmail tool archives emails, but reminds you or returning to them on a specified date—almost like email becomes your to-do list as well as a way to keep in touch with future and current clients.

How else can email work harder and smarter for you? Find out with the helpful tips and tools in this graphic.  Many thanks to our friends at Salesforce.com for this helpful infographic.

Simple Tools to Make Your Inbox More Efficient

Via Salesforce

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]Need to promote an upcoming event? Use social media. Here are tips for the 3 biggest platforms:

LinkedIn

Launch a Showcase Page and start a group specifically for your event. Send invitations to your connections via direct messages. Publish a content post as well to spur a discussion.

Twitter

Create a unique hashtag for your event. It makes it easy for people to follow updates, and for you to find active conversations. Next, ask your event speakers to co-host a Twitter Chat to generate buzz.

Facebook

Make a Facebook Event and share it on your page. Tap your friends’ help by asking them to share your post on their own timelines. To reach people beyond your networks, run geo-targeted ads.

For all 3 platforms, post regular and timely updates leading up to the big day. This strategy will bring your event to the top of people’s feeds.

Our thanks go to Maximillion.com.uk for this helpful infographic.

promote your next event with social media infographic

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email ListAs the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list.

Here are 15 quick tips:

1.  Contests

Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics.

2.  Cover image

It’s the first thing people see on your page, so mention your newsletter on your cover image. Even if it’s a simple shout-out, it’s still worth it.

3.  Facebook Live

Give people a closer look at your business by going on Facebook Live and showing your face to the world. This move establishes trust.

4.  Group and page engagement

Many people prefer groups to pages because groups feel more personal than pages. Create both a page and a group for your brand to connect with as many people as possible.

5. Join-by-text option

Most Facebook users are on mobile. Make it easy for people to sign up for your newsletter by giving them an option to do so via text.

6.  Landing pages

Landing pages get more conversions. Link sign-up buttons on your Facebook page to specific landing pages on your site.

7.  Local groups and pages

Attract local traffic to your special offers by promoting on other local groups and pages. Ask permission from the owners and administrators first to keep from creating bad blood.

8.  Lookalike targeting

Use Facebook’s lookalike targeting option to find people who are similar to your target persona. These people are likelier to subscribe to your newsletter.

9.  New member starter pack

On your Facebook group, welcome new members with a message. Take this chance to tell them about your newsletter and what they’ll miss if they don’t sign up.

10.  Paid ads

When you have promotional deals designed to attract subscribers, you want to reach your intended audience. Do that by using Facebook’s highly targeted paid ads.

11.  Pinned posts

Because a pinned post stays at the top of your page, make it about your newsletter. Use an interesting photo and an engaging CTA to attract and sustain interest.

12.  Retargeting options

Current customers and frequent visitors need love too. Take advantage of Facebook’s retargeting options to make these people return again and again until they sign up.

13.  Subscription page

Some people prefer to stay on Facebook. Include a subscription form on your Facebook page so you won’t lose them.

14. Teasers

Convince more followers to sign up by posting teasers of members-only content. Post a clip, a snippet, or anything that’s intriguing enough to encourage signups.

15.  Webinars and podcasts

Promote free webinars and podcasts on your Facebook page and group. However, make them available to subscribed members only.

Facebook is a powerful tool if you know how to use it well. Start by defining your goals; follow it up with strategizing ways to achieve them.

If your goal is to increase your signups, these tips show you that it can be done. It’s just a matter of having the patience to do them all. But if you think of it as laying the foundation, you can sit back later and reap the rewards of your investment.

[Infographic] How to Market to Multiple Generations Part 2

How to Market to Multiple Generations Part 2

How to Market to Multiple Generations Part 2Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips:

Gen X

Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot.

They have a large disposable income, so they’re willing to spend for comfort, which is something they value. But they’re busy people, so straightforward approach works best for them. Use visual content and direct links to websites to grab their attention.

Baby Boomers

Baby boomers were born between 1946 and 1964. Only 58% have a smartphone, but those who do prefer to spend time most time on Facebook.

They’re opinionated, so they’re not shy about speaking up. Engage them with interactive content like quizzes and polls. Get them to talk by asking for their views.

Once again thanks to our friends at CitiPost Mail for this interesting and informative infographic.

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