Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, […]
If an article gets posted on social media and no one is around to see it, does it make an impact? Not really. So if you want your content to get the attention it deserves, here are some tips on the best times to post on social networks: Early morning: People are in a hurry […]
In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing! Facebook’s New Feature: Facebook 360 Photos Using this feature requires either a 360 photo Smartphone, a tablet app, or […]
Finally, Facebook has done something about its restrictive ad rules! The 20% rule – which limited the amount of text accompanying an ad to just 20% of the overall surface area of a 5 x 5 grid – was really starting to grind on marketers’ nerves. Logos counted toward the text limit, text on a […]
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Facebook Ad Targeting uses the social media site’s extensive information about their users to allow you to set detailed and unique profiles for your client demographic. The number of fields is expansive and includes: Age Location Gender Race Religion Education Level Financial Factors (Income, Home Type and Value) Political Leaning Interests, Activities, and Hobbies Purchase […]