In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years. In their quest to balance […]
Inspired by my friend Christian Karasiewicz at Social Chefs blog post “20 Ways to Do Local Social Media on a Budget” I created this infographic to illustrate his points. Create Contests for Followers Give followers a way to engage with a brand. They’ll be personally invested in winning and this will create repeat visitors. While any contest will bring […]
Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, […]
In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing! Facebook’s New Feature: Facebook 360 Photos Using this feature requires either a 360 photo Smartphone, a tablet app, or […]
In mid-July of 2016, Facebook began a selective rollout of yet another new layout for Facebook Pages, with no apparent pattern behind the deployment of who got the new layout first. Some users noticed the difference immediately and began comparing the new configuration to previous versions. At this point, the vast majority of Pages Admins […]