In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years. In their quest to balance […]
Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, […]
In mid-July of 2016, Facebook began a selective rollout of yet another new layout for Facebook Pages, with no apparent pattern behind the deployment of who got the new layout first. Some users noticed the difference immediately and began comparing the new configuration to previous versions. At this point, the vast majority of Pages Admins […]
Facebook Live video is an exciting new way to promote your business. The concept is very basic, but the results are powerful. At the tap of your finger, you now have the ability to create live video content within a Facebook post on a Page, Group, or personal profile. Your audience will embrace the opportunity […]
Webpage FX created “The Latest Ad Specs for Facebook, Instagram (Infographic)” examining objectives for both social networks, providing immediately actionable steps to increase social media engagement. For example, there are 3 ways to encourage Clicks to Website: In a Facebook Ad, show one 1200 x 628 image with 20% text. In an Instagram Ad, show […]