Category Archives: Social Media

Social Media Cheat Sheet [Infographic]

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This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

[Infographic] How Millennials Digest Social Media and News on Smartphones

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A few years ago, the main way to stay up to date with what was happening in the world was to watch the news or buy a newspaper. In today’s society, neither of these are the most common way that people find out the news. Millennials Use their Smartphones Millennials most popular source of news is the social media site Facebook. Of 20,000+ millennials, 69 percent use Facebook to browse local news. Following this, the next common sources are news sites  followed by news apps. Instagram and Read more [...]

[Infographic] Copywriting Cheat Sheet

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For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type: Website: Write with your brand's voice. Optimize copy with relevant keywords, links, and meta tags. Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA). Email newsletters: Use longer copy, and divide content into short sections. Add a CTA. Blog: Write as if you're having a conversation. Be more relaxed Read more [...]

[Infographic] How to Get More Shares on Your Next Blog Post

How to Get More Shares on Your Next Blog Post
Engaging content has a high potential to be shared, but you need to be proactive to convert that potential into actual results. Here's how to get more shares on your next blog post. Self-promotion Share your new content across all your social media sites and  automate the process using a tool like Hootsuite. Results tracking Determine what strategy works by using Google URL builder which  tracks where visits come from. Blogger outreach Connect with influencers such as popular bloggers Read more [...]

Create Compelling Content When You Don’t Have a Clue [Infographic]

22 Ways to Create Compelling Content
This inspiring infographic on how to create compelling content comes to us from Copyblogger. It's ideal to write about what you know, but when you're experiencing writer's block, you have to look for something new to inspire you. Here's what you can do: Pick Other People's Brains Interview an authority figure, ask readers for ideas, hold a brainstorming session with your friends and peers, or curate a list of your top 10 favorite blog posts. No time to write? Invite a blogger to write a guest Read more [...]

What I’m Thankful For About Social Media

What I’m Thankful For About Social Media
As those of us in the United States stop and celebrate our Thanksgiving holiday, I thought it would be neat to have some of my friends and colleagues in social media contribute to a “Thanksgiving” post with a unique focus. Often we reflect on things we are thankful for in the realms of family and health. My question posed to this group was to reflect specifically on social media. Social Media was not an “industry” 7 years ago, and now is a central component of online marketing. Read more [...]

Instagram Stats

instagram stats
Instagram is swiftly becoming a hugely influential social network for businesses. Here's a quick look at why: It has 300 million users, with 75 million users checking in daily. That accounts for 20% of Internet users! 51% of users are male and 49% female. The largest user base age range is between 16 and 24, with 41% of users. 35% of users are between 25 and 34, 17% between 35 and 44, 6% between 45 and 54, and 2% between 55 and 64. About 70 million photos are posted on Instagram every Read more [...]

Social Media Branding Strategies For Facebook

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Facebook is one of the biggest social sites online - boasting around 600 million users. So when it comes to marketing your business online or trying to brand yourself, Facebook is one of the best places to be! I found this awesome infographic from FISWebDesign.com. It shows some great strategies for branding your Facebook page. Here's a quick summary of some social media branding strategies for Facebook: Set your vanity URL. Instead of being facebook.com/23456789 you can use your business Read more [...]

How To Be More Productive on Social Media

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Reaching an audience through social media should be quick, entertaining, and fun. Here are some tips to stay on top of social media and trending content: Checking Twitter, Facebook, and Google Trends for trending topics related to your market and using that topic to create a post. Making sure the post is proofread and accurate. Submitting the post and staying active with the response it receives. After the content is posted: Study the analytics from your posts, and ask questions Read more [...]