Category Archives: Social Media

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your Website
Some social media sites are better than others for garnering the traffic you want to attract. If your focus is on B2B, you’re likely to find that LinkedIn, the world’s biggest professional networking site will bring your website targeted traffic. With its 467 million users, LinkedIn drives more hits to corporate websites than any other social media platform. Here are some tips to maximize LinkedIn’s potential: Complete Your Profile Your profile is a visual presentation of your business, Read more [...]

The Ultimate LinkedIn Cheat Sheet [Infographic]

The Ultimate LinkedIn Cheat Sheet [Infographic]
As the biggest professional social network, LinkedIn is a great tool to help you reach your target audience. But to do this effectively, your profile needs to grabs and keep attention. Here's a Linkedin Cheat Sheet filled with tips to help. Complete Your Profile Did you know that 49% of LinkedIn users have incomplete profiles? The site's algorithm searches and displays results by criteria with profile completeness as the top priority. You already have an advantage over almost half of LinkedIn users Read more [...]

Social Media Cheat Sheet [Infographic]

Social-Media-Cheat-Sheet-
This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

[Infographic] How Millennials Digest Social Media and News on Smartphones

How Millennials Digest Social Media and News on Smartphones - 315
A few years ago, the main way to stay up to date with what was happening in the world was to watch the news or buy a newspaper. In today’s society, neither of these are the most common way that people find out the news. Millennials Use their Smartphones Millennials most popular source of news is the social media site Facebook. Of 20,000+ millennials, 69 percent use Facebook to browse local news. Following this, the next common sources are news sites  followed by news apps. Instagram and Read more [...]

[Infographic] Copywriting Cheat Sheet

Copywriting Cheat Sheet1 - 315
For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type: Website: Write with your brand's voice. Optimize copy with relevant keywords, links, and meta tags. Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA). Email newsletters: Use longer copy, and divide content into short sections. Add a CTA. Blog: Write as if you're having a conversation. Be more relaxed Read more [...]

[Infographic] How to Get More Shares on Your Next Blog Post

How to Get More Shares on Your Next Blog Post
Engaging content has a high potential to be shared, but you need to be proactive to convert that potential into actual results. Here's how to get more shares on your next blog post. Self-promotion Share your new content across all your social media sites and  automate the process using a tool like Hootsuite. Results tracking Determine what strategy works by using Google URL builder which  tracks where visits come from. Blogger outreach Connect with influencers such as popular bloggers Read more [...]

Create Compelling Content When You Don’t Have a Clue [Infographic]

22 Ways to Create Compelling Content
This inspiring infographic on how to create compelling content comes to us from Copyblogger. It's ideal to write about what you know, but when you're experiencing writer's block, you have to look for something new to inspire you. Here's what you can do: Pick Other People's Brains Interview an authority figure, ask readers for ideas, hold a brainstorming session with your friends and peers, or curate a list of your top 10 favorite blog posts. No time to write? Invite a blogger to write a guest Read more [...]

What I’m Thankful For About Social Media

What I’m Thankful For About Social Media
As those of us in the United States stop and celebrate our Thanksgiving holiday, I thought it would be neat to have some of my friends and colleagues in social media contribute to a “Thanksgiving” post with a unique focus. Often we reflect on things we are thankful for in the realms of family and health. My question posed to this group was to reflect specifically on social media. Social Media was not an “industry” 7 years ago, and now is a central component of online marketing. Read more [...]