Category Archives: Social Media

Real Time Mobile Use [Infographic]

Real Time Mobile Use

Real Time Mobile UseHave you ever wondered how your potential customers use their mobile devices? This information is essential to learning how to optimize your buyer journey, the type of marketing tactics that work best for your audience, and what you need to be doing on your mobile channel.

With real time mobile use data, you get to take a deep dive into the typical activities of your prospective customers. Here are a few interesting insights into what they’re doing on their smartphones and tablets.

Social Media

A lot happens in one minute in the mobile social media world. Here are a few eye-opening statistics:

  • Mobile users comment 18,205 times on Facebook
  • 279 Twitter statuses get posted
  • 175,057 photos get uploaded on Instagram
  • 289,891 people visit Linkedin
  • 14,004 users visit Google+

Mobile Searches

Smartphones are always on-hand, so it makes sense that you see a lot of search activity on this convenient device. Here are a few things that happen on search engines in one minute on a mobile device:

  • Google gets 436,477 searches
  • 87,295 voice searches on Google go through
  • People search 350,115 times on Bing
  • AOL gets 4,154  mobile search activity

Therefore, being mobile-friendly isn’t enough to succeed in the business world. Your social media marketing strategy has to have a lot of mobile optimization to keep you competitive.

This amazing infographic is from our friends at Paymobi.co.uk. Click on the infographic to see more real time stats.

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]As the world’s largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It’s a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here’s how to do just that:

LinkedIn Sponsored Content

Quality matters the most, and that’s exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads.

LinkedIn Sponsored Inmail

Personalized messages get more attention than generic ones. To send such messages, use Inmail and its dynamic macro so that you can pull a member’s name into the greeting without having to do it manually.

Whether you go for sponsored posts or emails, remember to experiment with content to see what works and what doesn’t. After all, building your brand is a process that takes time to establish.

Thank you, Hubspot for this great article on using LinkedIn for marketing your business.

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Data-Based Insights for Your Facebook Posts [Infographic]

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Data Based Insights for Your Facebook Posts-infographic-315People are complicated creatures. Big Data analysis of their behavior on social media platforms makes their habits and tendencies easier to understand. These data-based insights, research by BuzzSumo, reveal several ways that you can alter your engagement on Facebook to improve your outreach.

Write Shorter Posts

In today’s lightning-paced world, it comes as little surprise that posts with 50 words or fewer are the most shared. The digestible snippet is more effective than the lengthy monolog. Furthermore, it’s okay to use a shorter post with a link to drive traffic to a more in-depth article.

Include Video

Even better, add visual content to your words. Multimedia content, especially videos, are shared more frequently than posts with just text. They also revealed the effectiveness of having a social media marketing campaign. Highlighting the idea of engaging with the target audience directly and continuously over time.

Data-Based Insights for Your Facebook Posts

Our thanks to TheDrum.com for this informative infographic.

How to Use Periscope for Business [Infographic]

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How to Use Periscope for Business [Infographic] -315The internet has proved revolutionary for helping businesses and savvy individuals connect with and expand their communities. It’s especially useful for providing different methods of connection—say, Twitter for those that like quick hits of information, for example. But video connections are creating some unusual and powerful ways for companies to communicate, and one of the newest ones is Periscope.

About Periscope

Periscope is actually owned by Twitter and offers a way to share live video streams. It’s so popular that it already has hundreds of thousands of hours of video shared—each day. And it’s like many other social media platforms in that it’s easy to create and share those videos—to build that community. People who like videos on Periscope can share, comment, and ask questions.

Have you integrated it into your social media platforms? If not, you might want to give it a try. This graphic demonstrates the steps you need to take, and the advantages, too.

Our thanks to SurePayroll for this informative infographic.

Peer into Periscope: How Periscope Can Help Your Business

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck?

Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming the top choice of many brands and marketers.

Higher Relevancy and Engagement with Micro-Influencers

Micro-influencers are people that have expertise in a certain niche. Some common categories they specialize in include makeup and beauty, gaming and entertainment, technology, fashion, lifestyle, and fitness and health.

Micro-influencers cater to highly specific audiences. Their followers look to them for reliable advice on topics related to their specialties. The people who follow micro-influencers share an interest in that particular niche.

By working with a micro-influencer, you can tap into their highly targeted audience. Which allows you to expand the reach, and relevance of your marketing message.

Additionally, because of their smaller audience sizes, micro-influencers are known to be more engaging, honest, and supportive than top-tier or broad-scale influencers.

In fact, a study conducted by Markerly discovered that the engagement rates of Instagram influencers increased as the number of followers they have decreased. This means that micro-influencers tend to have a higher engagement rate than those with a larger number of followers.

Cost-Effectiveness of Micro-Influencers

Another notable benefit of working with micro-influencers is that it costs much less than working with top influencers or A-list celebrities. Since most micro-influencers charge less than their larger counterparts, they can be a perfect fit for a small business or startup on a tight marketing budget.

For example, an influential blogger with more than 500,000+ blog impressions a month may charge anywhere between $1000 to $5000+ for a single sponsored post. For the same kind of post, a micro-influencer with 10,000 to 50,000 blog impressions a month will generally only charge $175-$250. That is a huge difference in the cost of working with a top influencer as opposed to a micro-influencer.

Based on these benefits, micro-influencers are proving to be ideal for startups, small businesses, and marketers with limited budgets. Working with micro-influencers can help you achieve high levels of engagement with your audience for a minimal cost.

Thanks to our friends, ShaneBarker.com for sharing this interesting gifographic.

The Ultimate Guide to Micro-Influencers-Gifographics

 

Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your WebsiteSome social media sites are better than others for garnering the traffic you want to attract. If your focus is on B2B, you’re likely to find that LinkedIn, the world’s biggest professional networking site will bring your website targeted traffic. With its 467 million users, LinkedIn drives more hits to corporate websites than any other social media platform.

Here are some tips to maximize LinkedIn’s potential:

Complete Your Profile

Your profile is a visual presentation of your business, so make sure it contains your company name and title. Add a professional headshot, so people know the face behind the name. To drive traffic to your site, include a link to it, along with links to individual blog posts. Like with all social media sites, relevant content is necessary to entice people to check out your site.

Know Your Target Audience

When you know exactly who your target audience is, you’ll know what groups they belong to, which content they read, when they’re most active, and how they communicate on LinkedIn. This will help you plan a LinkedIn strategy tailored just around them.

Share Relevant Content

Relevant content drives traffic. Create high-quality articles that your followers find appealing. Focus more on business-oriented articles, but don’t be afraid to create funny and light content as long as it still fits within LinkedIn’s professional environment.

Make and Join Groups

No member is an island on LinkedIn, not when you can join groups and take part in discussions. Use the search function to look for groups that fall within your industry. In case you don’t find one that fits your needs, go ahead and create it. It takes work to moderate a group, but at least you can tailor it to attract the kind of members you want. And when you’re the moderator people look up to you as an expert and are more likely to hire you.

Interact with Specific Individuals

You can post a link to an article on your newsfeed so that your whole network can see it, but people might miss it. To make sure you get the attention of your desired prospects, send a personalized message straight to their inbox. This move offers the additional benefit of making the recipient feel special for receiving a tailored text. It’s a good way to build strong relationships.

Utilize LinkedIn’s publishing platform

LinkedIn has its own publishing platform, which is similar to a  typical blogging platform except that it has the SEO leverage of LinkedIn powering it. So aside from producing original content for your site and sharing it on LinkedIn, also create exclusive content for LinkedIn at least once a week. It’s an excellent opportunity for you to be noticed by top-level executives within your network.

Follow LinkedIn Influencers

LinkedIn influencers are people who have a wide following and readership on LinkedIn. They can be high-profile executives, prominent entrepreneurs, news media figures, etc. When you leave smart comments that initiate helpful discussions on the content of these influencers, you and your company will enjoy greater visibility in a wider network. This is because the content delivered by these influencers has a large audience.

Nurture Relationships

Like any other social network, connections on LinkedIn thrive on good relationships. This means you need to continuously engage with your target audience. One way to do that is by asking questions, sharing interesting articles, telling stories, and giving advice. Sounds like hard work, but it’s worth it in the end.

LinkedIn is a reliable tool for reaching potential customers who you can steer to your website for the ultimate goal – closing the deal.

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The Ultimate LinkedIn Cheat Sheet [Infographic]

The Ultimate LinkedIn Cheat Sheet [Infographic]

The Ultimate LinkedIn Cheat Sheet [Infographic]As the biggest professional social network, LinkedIn is a great tool to help you reach your target audience. But to do this effectively, your profile needs to grabs and keep attention. Here’s a Linkedin Cheat Sheet filled with tips to help.

Complete Your Profile

Did you know that 49% of LinkedIn users have incomplete profiles? The site’s algorithm searches and displays results by criteria with profile completeness as the top priority. You already have an advantage over almost half of LinkedIn users by just having a 100% completed profile.

 Optimize Your Images

Spruce up your LinkedIn profile by adding interesting and relevant images. To make them display properly on most screens, your profile picture should be 400×400 pixels, while your background image 1400×425. You can also add a standard logo (100×60), career page photo (970×240), banner image (646×220), and square logo (150×50).

Thanks to our friends at Leisurejobs.com for this useful infographic

The ultimate Linkedin cheat sheet

Leisurejobs.com

Leisurejobs.com

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Social Media Cheat Sheet [Infographic]

Social-Media-Cheat-Sheet-

social media cheat sheet

This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com

This year, don’t just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms…

Snapchat

A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook’s 8 billion.

Wanelo 

Imagine all the stores you love in one app so that your smartphone acts like a virtual mall. That’s Wanelo for you. Both big labels and independent sellers are featured here, and with half a million stores to choose from, you won’t lack options.

Yik Yak

A location-based social network, Yik Yak operates by connecting users to people near and around them, usually within a five-mile radius. It’s a great way to build a community for individuals and to generate buzz for local businesses.

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[Infographic] How Millennials Digest Social Media and News on Smartphones

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How Millennials Digest Social Media and News on Smartphones - 315

A few years ago, the main way to stay up to date with what was happening in the world was to watch the news or buy a newspaper. In today’s society, neither of these are the most common way that people find out the news.

Millennials Use their Smartphones

Millennials most popular source of news is the social media site Facebook. Of 20,000+ millennials, 69 percent use Facebook to browse local news. Following this, the next common sources are news sites  followed by news apps. Instagram and Twitter are also used as a source of news. Podcasts come in last as the least popular method. Only 13 percent of people use this method.

It is interesting to look at the demographics of people that use a particular source, as this can greatly vary. According to the survey, more women tend to use Facebook as a place to look at news, whereas  men seem to favor a news application. As millennials age, the more they use news apps. Instagram is used by much younger people than those between 25 and 30, the same applying to Twitter.

People want to know what they have missed while they were sleeping. The majority check social media or the news as soon as they wake up in the morning. Surprisingly it is almost twice as many men, than women, that check the news in the morning.

There are many different ways and reasons Millennials use their smartphones to check the news. They range in the method they use,  type of people use a particular method, and when they look at the news. The infographic shows all of this, as well as interesting facts and statistics.

Thanks to coupofy.com for letting us share this great graphic.

How Millennials Digest Social Media and News on Smartphone