Tag Archives: YouTube statistics

4 YouTube Stats for 2017

Mind Numbing YouTube Stats 2017

Mind Numbing YouTube Stats 2017
YouTube has evolved into a go-to video sharing platform. The platform is currently the 3rd most trafficked website in the world, only trailing Google and Facebook.  While the platform has soared, here are 4 stats that stood out in 2017.

70 % of YouTube traffic comes from mobile device users

A recent study by ComScore found that mobile device users accounted for 70 % of YouTube traffic. It’s vital for brand marketers to optimize their sales copy for mobile.

People aged between 18 and 49 years are the bulk of YouTube users

According to Statista, 4/5 of internet users aged between18 and 49 years use YouTube on a monthly basis. Marketers should, thus, optimize most of their video ads for this section of internet users.

Users spent an average 40 minutes on YouTube

This was 5 minutes more than time spent on Facebook. YouTube videos hold user’s attention longer than any other media. This makes the platform ideal for long-form marketing content.

New advertising increased by 30 %

With more Internet users opting to go with YouTube videos for entertainment, business shifted to using YouTube videos as an alternative form of advertising to television. This occasioned the dramatic rise of business using the platform in their brand marketing.

Thanks to Wondershare Filmora for this informative infographic

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24 Hours of YouTube [Infographic]

24 Hours of YouTube

24 Hours of YouTube

Thanks to our friends at Cool Infographics for this enlightening  infographic of what happens in 24 hours of YouTube.

Here are some fun facts about what happens on YouTube in a typical day:

  • 300,000 videos are uploaded every day, which is equivalent to 80,000 hours of video and 24 terabytes of data.
  • The most popular video upload category is People and Blogs. But the most viewed category is Gaming.
  • The average video length is fifteen minutes, and the average video size is 86 megabytes.
  • 93.5% of all videos are in English.
  • 32% of videos are removed  within 24 hours of the upload.
  • The busiest upload time is 8:00 a.m. The least busy upload time is 12:36 a.m.