YouTube has evolved into a go-to video sharing platform. The platform is currently the 3rd most trafficked website in the world, only trailing Google and Facebook. While the platform has soared, here are 4 stats that stood out in 2017.
70 % of YouTube traffic comes from mobile device users
A recent study by ComScore found that mobile device users accounted for 70 % of YouTube traffic. It’s vital for brand marketers to optimize their sales copy for mobile.
People aged between 18 and 49 years are the bulk of YouTube users
According to Statista, 4/5 of internet users aged between18 and 49 years use YouTube on a monthly basis. Marketers should, thus, optimize most of their video ads for this section of internet users.
Users spent an average 40 minutes on YouTube
This was 5 minutes more than time spent on Facebook. YouTube videos hold user’s attention longer than any other media. This makes the platform ideal for long-form marketing content.
New advertising increased by 30 %
With more Internet users opting to go with YouTube videos for entertainment, business shifted to using YouTube videos as an alternative form of advertising to television. This occasioned the dramatic rise of business using the platform in their brand marketing.
Thanks to Wondershare Filmora for this informative infographic