Finding more customers for your business in 2020 means being present online and having a plan in place to ensure you are visible on social media. To be discovered online you must be aware of the different online channels available to you. Ensuring your business succeeds means knowing exactly how to adapt to these unique demands. Read on for 6 tips to grow your business using social media and digital marketing.
Develop a responsive PR Strategy
Word travels fast online and being able to tell a story about your business means nothing if you haven’t got the right team to push it out there. Whether you work with an external team or an agency or prefer to keep things in-house. You’ll need experts who can make sure your business is being talked about. Create press releases and teasers for product launches and using your network to reach out to industry-relevant publications.
Top tip: Twitter is an invaluable resource when it comes to getting the word out about your business – but it does depend on your target audience.
Build reviews to improve your online reputation
Gaining the attention of your customers has never been as easy as it is nowadays. Though there is also more competition than ever before. One way to gain success online, and achieve better visibility in search engine results, is to focus on building your reviews. Whether shopping for a new car or looking for a local restaurant, consumers are accustomed to checking comments left by other customers. Build trust and transparency into your business by generating positive online reviews.
Put Videos on social media to inspire new audiences
On average, users will watch a Facebook video for just 10 seconds. Social media is a powerful tool. When in the right hands it can transform the way in which potential customers think about your brand. In today’s world of instant gratification, you need to be quick off the mark to capture their attention. An inspirational video with an entertaining twist can be incredibly impactful when shared on Facebook, Twitter or Instagram. However it needs to be catchy if you’re going to drive traffic.
Is it time to update your website?
When it comes to being noticed online your business needs to stand out from the crowd. In order to do this it needs to be cutting-edge. If you’re still plugging away with that website your friend’s brother made for you back in 2006 it might be time to switch things up a little. Get in touch with a web design agency like MintTwist and find out more about the impact a completely new site could have on your business.
Invest in SEO for long-term benefits
One of the safest ways to grow the traffic coming to your website and encourage more customers to use your business is to invest in SEO. SEO is the process of improving a website so that it has a better chance of appearing in the organic results of search engines. Make sure you’re incorporating an SEO strategy into your digital marketing plans in order to capitalize on what is essentially free traffic to your website. Be mindful though that SEO is a long game and making improvements will take time.
Discover quick wins with PPC
While playing the long game and waiting for your SEO efforts to show, it’s a good idea to throw some PPC advertising into the mix. Try targeting those keywords that you really struggle to rank for organically but also aren’t super competitive, and you’ll start driving some focused and relevant traffic to your website fast.
Use these tips to grow your business and you should begin to see results. Read our blog for more business tips.