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Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social Media
Social media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here's how: Make a social media policy When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow. Be careful of what you post One wrong post can cause damage to your brand's reputation. Even if you delete it Read more [...]

The Productivity Diet: What to Eat to Get More Done in the Day

The Productivity Diet-315
You are what you eat. So if you want to be more productive, eat food that boosts your brain such as: Breakfast Eggs -- They contain choline, a vitamin-like nutrient that improves memory and speeds up reaction time. Yogurt -- It has probiotics that help the digestive system absorb more water, resulting in better hydration. Lunch Avocados -- They carry mono-unsaturated fats that maintain healthy blood flow for a healthy brain. Dark, leafy vegetables -- They're rich in iron which delivers Read more [...]

Create Content that is Better than your Competitors

How to Increase Website Traffic-315-1
Better content attracts more traffic. But what constitutes better? Read on to find out: Long-form articles Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best. Readable fonts Most people consume content on the small screens of their mobile devices, so small and fancy fonts won't be easy to read. Choose at least a size 15 font. Pages Read more [...]

How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website Leads
While platforms like Twitter and Facebook are frequently mentioned as excellent marketing tools, Instagram is quickly becoming an effective way to get more leads. Here are some tips to get you started: Add Links and Track Them Instagram is a great opportunity to get leads to your site is by driving traffic through a well-placed link. To track and measure the effectiveness of links, use services like as Ow.ly or Google URL builder. Knowing how many people visited your site through the link lets Read more [...]

What is Webrooming? How is it Different from Showrooming? [Infographic]

What is Webrooming_ How is it Different from Showrooming_ [Infographic]
The internet has changed the way people shop. Nowadays, people research products online before making a purchase, whether in-store or online. This change in consumer behavior led to two practices, webrooming and showrooming. When a customer looks at a product online and then buys at a physical store, it's called webrooming. When a customer buys a product online after visiting a physical store, it's called showrooming. What is Webrooming? Webrooming is popular across all generations, especially Read more [...]

Raise Your Content’s IQ [Infographic]

Raise Your Content's IQ [Infographic]
With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content's IQ: Adaptable It can be consumed according to user's' preference. It does this by adapting to the device used, location, time, and other factors specific to a user. Configurable Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when Read more [...]

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient
Technology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important Read more [...]

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]
Need to promote an upcoming event? Use social media. Here are tips for the 3 biggest platforms: LinkedIn Launch a Showcase Page and start a group specifically for your event. Send invitations to your connections via direct messages. Publish a content post as well to spur a discussion. Twitter Create a unique hashtag for your event. It makes it easy for people to follow updates, and for you to find active conversations. Next, ask your event speakers to co-host a Twitter Chat to generate buzz. Facebook Make Read more [...]

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List
As the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list. Here are 15 quick tips: 1.  Contests Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics. 2.  Cover image It’s the first thing people see on your page, so mention your newsletter on your cover image. Read more [...]

[Infographic] How to Market to Multiple Generations Part 2

How to Market to Multiple Generations Part 2
Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips: Gen X Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot. They have a large disposable income, so they're willing to spend for comfort, which is something they value. But they're busy people, so straightforward approach works best for them. Use Read more [...]