Category Archives: Facebook Tips

How to Integrate Facebook Ads with Lead Capture

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Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]

How to Use Facebook Live Video to Drive Leads to Your Website

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Facebook wants you to take advantage of the benefits of making videos with Facebook Video. You have the choice of creating live videos or using pre-recorded videos. Factors To Consider When Making a Video Anyone can make a video. But, if you want a video that people want to watch, one that excites and interests your viewers, there are a few things you'll want to consider. Engaging Your Audience If you get nervous in front of a camera, you might want to get someone to do your videos. Your audience Read more [...]

Facebook Ad Targeting Options [Infographic]

Facebook Ad Targeting Options
Facebook allows you to target your ads specifically to the audiences you want to reach. There are a lot of options to choose from to build your ideal demographic. This infographic will help you understand and narrow down Facebook ad targeting options. Demographics By determining what groups users belong to, you can your target ads. Examples: What's going on in their personal lives? - Birthdays, new jobs, newly engaged, just married, having a baby What kind of house do they live in? -  Condo, Read more [...]

Social Media Cheat Sheet [Infographic]

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This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

Facebook Marketing Done Right: 7 Small Businesses to Learn From

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How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

Facebook Cheat Sheet [Infographic]

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When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]

10 Rules for Effective Facebook Marketing

10 Rules for Effective Facebook Marketing
In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years. In their quest to balance advertising earnings with a quality user experience, they’ve stiffened policies on advertising, spam, and overly salesy posts.  They've also given users the ability to block things that Read more [...]

20 Ways To Do Local Social Media Marketing on a Budget [Infographic]

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Inspired by my friend Christian Karasiewicz at Social Chefs blog post “20 Ways to Do Local Social Media on a Budget” I created this infographic to illustrate his points. Create Contests for Followers Give followers a way to engage with a brand. They'll be personally invested in winning and this will create repeat visitors. While any contest will bring some level of engagement, giving away bigger prizes, or making it simple for followers to participate, can help expand a business' online Read more [...]