Category Archives: Facebook Tips

Social Media Cheat Sheet [Infographic]

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This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

Facebook Marketing Done Right: 7 Small Businesses to Learn From

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How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

Facebook Cheat Sheet [Infographic]

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When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]

10 Rules for Effective Facebook Marketing

10 Rules for Effective Facebook Marketing
In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years. In their quest to balance advertising earnings with a quality user experience, they’ve stiffened policies on advertising, spam, and overly salesy posts.  They've also given users the ability to block things that Read more [...]

20 Ways To Do Local Social Media Marketing on a Budget [Infographic]

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Inspired by my friend Christian Karasiewicz at Social Chefs blog post “20 Ways to Do Local Social Media on a Budget” I created this infographic to illustrate his points. Create Contests for Followers Give followers a way to engage with a brand. They'll be personally invested in winning and this will create repeat visitors. While any contest will bring some level of engagement, giving away bigger prizes, or making it simple for followers to participate, can help expand a business' online Read more [...]

How to Run an Effective Facebook Sweepstakes

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Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, there are a few tips, tricks, and yes, even rules, that you must follow: The Legalities of Facebook Sweepstakes Now, before you open your business Facebook page and throw Read more [...]

Facebook 360 Photos [Infographic]

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In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing! Facebook's New Feature: Facebook 360 Photos Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality Read more [...]

The New Facebook Page Layout

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In mid-July of 2016, Facebook began a selective rollout of yet another new layout for Facebook Pages, with no apparent pattern behind the deployment of  who got the new layout first. Some users noticed the difference immediately and began comparing the new configuration to previous versions. At this point, the vast majority of Pages Admins have the new layout. Why a New Facebook Page Layout? Good question!  It has not been clearly explained why the modified layout has been deployed and what Read more [...]

Facebook Ad Targeting [Infographic]

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Facebook Ad Targeting uses the social media site's extensive information about their users to allow you to set detailed and unique profiles for your client demographic. The number of fields is expansive and includes: Age Location Gender Race Religion Education Level Financial Factors (Income, Home Type and Value) Political Leaning Interests, Activities, and Hobbies Purchase of Your Products and Services Each of these can be configured to be inclusive or exclusive, Read more [...]