Category Archives: Facebook Tips

10 Reasons your Facebook Posts aren’t Getting Shared

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10-Reasons-your-Facebook-Posts-aren't-Getting-Shared-315Getting people to share your Facebook posts can be difficult, especially if you don’t have a large following. Even with minimal followers, some posts get shared more than others, mostly because the reader can relate to the story. Here are 10 reasons why your Facebook posts aren’t being shared. They should help you stay away from unpopular content and build your following.

1. The Content is Boring

If people find what you post uninteresting, they won’t share it. Facebook’s algorithm determines what everyone sees from their “liked” pages. Posts with high engagement are shown to more people organically in their news feed. So with more views, you’ll get more shares.

2. People Disagree with the Post

To share a post, the reader needs to like, be inspired by, or agree with the content. You can see this with political Facebook posts. You may see a lot of comments, but relatively few likes and shares. While comments play a role in how many people see the post, it’s a much smaller role than a “like” or “share”.   “Shareable” content is content that others see themselves posting and so they quickly move to the share button.

3. It’s the Wrong Time of Day

Sometimes, the lack of post engagement comes down to the time of day you post. It’s common sense that posting at 2 a.m. local time won’t get you a lot of attention. Posts get the most engagement around 8-9 am and 5-8 pm. Posting during the middle of the day when people are busy with work or school means your content is down in their news feed.  Your Facebook Page Insights will tell you the times of day your fans are most often on Facebook.  Use this!

4. Posting Too Often

Frequent posting is a good thing when you’re keeping your page active with one or more posts a day. Regular posting shows Facebook that you’re maintaining your presence, and it’ll help your posts reach more people. If you’re posting 7+ times a day and expect to get lots of engagement on all your posts, it probably won’t happen. Facebook’s News Feed algorithm will filter out most of your posts, and people who see your updates may ignore them.

5. The Post is a Niche News Story

Something exciting or important to you may not be appealing to your customers. For example, people who like Apple’s official Facebook page may share a news story detailing when the iPhone 7 will come out, but they may gloss over a story about the iPhone 7 gaining .4 megapixels on the front camera. A small number of camera enthusiasts might share that story, but most consumers just don’t care enough about something so niche that they would share it.

6. You’re Targeting the Wrong Audience

This happens when you promote your page using bad demographic data (or no data at all) to determine your target market. The people who like your page and see your posts may not be as interested or engaged as someone in your target demographic. Zeroing in on the people most likely to interact with your posts is the key to getting more shares.

7. There aren’t Enough Eyes on the Post

Even the most interesting posts need a bit of attention before they go viral. If you have a small number of followers, focus more on growing the number of “likes” (fans) on your page as opposed to creating posts and hoping they reach a broad audience.

8. The Majority of Your Posts are Extremely Similar

When people see the same thing over and over again, they tend to tune it out. Even if the posts aren’t exactly the same, if they’re similar enough that people think “Oh, that again?”, you’ll need to switch it up to get people interacting with your posts.  Are you using different post types?  Large, vivid images and video, and not just text?

9. You’re Posting on the Wrong Days

Just like posting at the wrong hour of the day can limit the number of shares, posting on the wrong days can do the same thing. It might seem like people spend the same amount of time each day on Facebook but that can vary!  It’s critical to review your Page Insights because your audience may dip on Monday’s, be active on Wednesday, Friday, and Saturday.  If you miss the most active days, you can be missing out! Study the data Facebook gives you for your Page to find out.

10. It’s Been Posted Before

If you’re re-posting something that you’ve posted before or has appeared somewhere else, there’s an excellent chance your post won’t get many shares. Nobody wants to be the person who shares what everyone else is sharing.

As you can see, posting is an art with science!  It takes a review of data, creativity, and a plan in order to generate increased Facebook shares.  What’s a step you need to take now to improve your posting?

4 Things to Do Before You Run a Facebook Ad

If you want to drive paid traffic to a blog post or landing page you should use Facebook ads because they are very affordable. As this chart clearly indicates it costs only $0.25 to reach a 1000 people, cheaper than any other paid advertising method.

But to get the highest ROI for your investment you need to optimize the ad for clicks and you need to optimize your site for conversions. Many people fail with ads because they do not get the basics rights first.

Therefore, to help you get the most out of your ad, I have created this checklist on the 4 things you should do before running a Facebook ad…

Install the pixel:

A simple step you should perform before you run your ad is install the Facebook pixel on your website. The pixel is a code provided by Facebook. When you add it to your website it tracks visitors sent by an ad and shows you when a visit converted.

The pixel can also help you create custom audiences. Custom audience lets you display ads to all the people who visited your website or those who visited certain pages.

This data can be used to create high converting ads as you can target people who are familiar with your work. When you track individual pages you can increase conversions even further as you can serve highly targeted ads. Here’s a great guide from Jon Loomer on how to add the pixel.

Optimize site for sharing:

One way to get free traffic from an ad is by optimizing your website for sharing. People who visit your website from Facebook are already logged in. Hence, they only require the slightest of nudges to share your website.

The simplest way to go about this is by adding share buttons as a study by BrightEdge found that pages with the tweet button get 7 times more shares than those without. Hence, to get more shares on Facebook, you just need to add the Facebook share button.

Another thing you want to do is optimize the thumbnail image that is shared along with the link.

When a link is shared, an image is automatically picked as the thumbnail. If an image that is at least 560 X 292 pixels is set as the thumbnail, then the large thumbnail will appear. If it isn’t of these dimensions, then a small thumbnail (or no thumbnail) will appear.

If the large thumbnail appears your image will look better when shared and will drive back more free traffic.

A page well optimized for sharing is the article The Beginners Guide to Facebook Advertising by Adomas Baltagalvis.

The first thing they got right is the share buttons. They added plenty of them including Facebook share at the top.

And when you click on the Facebook share button the post is shared along with the large thumbnail. It also has a good headline and description as you can see above. This ensures that when a visitor from an ad shares it, it will drive back plenty of free traffic.

They also added an optin form to the side bar and at the end of the post to ensure traffic converts.

So make sure you optimize all your pages for sharing before sending traffic with the ads.

Check text percentage on ad:

Facebook used to have a strict rule that limited the amount of text on ad images to 20%. Ads were rejected when they had more text. They have discarded the rule, but now they limit the amount of reach the ad generates when the image has more than 20% text. If you add too much text you won’t get your money’s worth.

Therefore, always limit your text to less than 20%.

You can easily check the amount of text your ad image contains by using this Grid tool. All you need to do is upload your image and it places a grid in front of it. If text is present in more than 5 boxes it has more than 20% text and you need to delete some of it.

Run a test:

Before you dedicate high budgets for your ad, you need to test it out by only spending a few dollars on it or just running it for a day.

The best option for testing out ads is by targeting custom audiences created from your list or website traffic. You can then upgrade to look alike audiences and continue your testing before moving on to general targeting.

If you meticulously follow a testing process you should be able to get the highest ROI for your ads. Testing should be extremely easy to do now as Facebook lets you conduct split tests.

Testing will also help your ad gather some likes and comments which will increase social proof.

These are the 4 things you should before you run a Facebook ad. Start by optimizing the landing page by adding the pixel and share buttons. Also add a good Facebook thumbnail that is automatically picked when someone shares the webpage.

After that move onto the ad image and analyze the amount of text present on it. Finally, you can test the ad to see how well it converts before going live.

Do you follow a checklist to get the most out of your Facebook ads? What steps do you take before you run your ads? Please leave a comment below.

How to Use Your Blog Posts on Facebook to Drive Website Traffic

How to Use Your Blog Posts on Facebook to Drive Website Traffic

How to Use Your Blog Posts on Facebook to Drive Website Traffic

With more than two billion monthly active users, Facebook reigns supreme as the biggest social network with the widest reach. It’s also a powerful tool for digital marketing.
Here are 10 tips that can help you with your Facebook marketing strategy:

1. Use big images

Because image posts fare better than link posts, include high-resolution photos in your blog posts. Optimal size is 1200×630, though any orientation is fine provided the photo is at least 600 pixels in width. This image will appear as the thumbnail in your Facebook post.

2.  Keep it short

Serving as teasers for your posts, captions should be succinct enough to entice people to click. Anything too long can turn visitors away. As a general rule, follow the 140-character rule on Facebook. It works on Twitter as well as Facebook.

3. Facilitate discussions

Social media is about engagement, so ask questions related to your content. This will encourage people to click and leave comments. The initial comments can spur many discussions as your post generates more shares and likes. On Facebook, active posts have higher visibility on people’s news feeds, resulting in organic popularity.

4. Use your own quote as caption

If you have a great one-liner in your blog post, use it as a caption for a post on your Facebook page. You’ll save time and effort, and also give people an accurate sneak peak to what your blog post is all about.

5. Add links in video captions

A picture paints a thousand words, a video even more. Thus, make a video sideshow/clip and include it in your post. This strategy works well on Facebook, where visual elements grab more attention. Don’t forget to add closed captions using Facebook’s video captioning tools. It’s where you can add links to your site, encouraging viewers to visit.

6. Share tried-and-tested blog posts

Get more out of blog posts that went viral or ranked high on SERPs by sharing them periodically on Facebook. If the content’s already outdated, update it and include the date to let people know it’s fresh. You can also create a follow-up post and start a series.

7. Boost posts or create ads

You can drive more clicks to your site by boosting posts, or by launching traffic ads via Facebook’s Ads Manager. If you go with the latter, take advantage of Facebook’s highly granular targeting. By fine-tuning your criteria, you can reach the exact demographics you want.

8. Go live

Facebook Live offers a new way to share content or promote businesses. And because it’s video, you can share a variety of stuff, like a real-time event stream, an impromptu tutorial, etc. As long as you share relevant information, you can establish regular viewership which can result in lead generation and conversions.

9. Pin high-performing posts

Facebook lets you pin one post to the top of your page’s timeline. It’s the first thing people see when they visit your pages. Choose a post that has generated most clicks or leads to pin. You can also pin a link to your site’s opt-in form for more conversions.

10. Hold a contest

People like getting free stuff, so give away a product or service your business offers. Make sure it’s something potential customers would want to get so that only your target audience would participate. Create a landing page with a form where people can submit their contact details, then promote the contest on your Facebook page. Just adhere to Facebook’s guidelines to avoid any hassle.

Whether paid or organic, marketing on Facebook is always a smart choice. So what are you waiting for?

How to Integrate Facebook Ads with Lead Capture

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How-to-Integrate-Facebook-Ads-with-Lead-Capture-600x600-V2Landing pages don’t have a lot of content because they’re not meant to attract target audiences — they’re meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn’t going to happen.

Turn to Facebook Ads

How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s biggest social media platform. Facebook ads have the widest reach. Facebook lets you be creative with ads. Great copy makes an ad effective, but you can enhance it with visual content.

Maximize Facebook tools

Facebook offers tools which you can use to get very specific demographics and track conversions. You can find them in the Ad Manager section.
Then there’s the Facebook Pixel, a bit of code for your website that tracks and measures visitor actions. It helps you make the most of your pages and build audiences for different ad campaigns.
You can:

  • See how customers switch between devices before converting
  • Optimize ad delivery to people who are about to convert
  • Create custom audiences for every specific action
  • Find more people who are like your best customers
  • Produce timely ads based on the most popular products people on your site
  • Get insights on visitors

You can create a pixel in the Ads Manager under Tools > Create a Pixel > View Pixel Code. To install, copy and paste it into your site’s HTML.

Integrate Facebook Ads with Lead Capture

Given how powerful Facebook Ads are, it’s best to use them to attract and direct people not only your website and to individual landing pages. Make sure only your target audiences click on your ads because you can use Facebook’s granular settings for demographics.

But ultimately, it’s good Ad design that makes Facebook Ads attention-grabbing. For your next ad, incorporate the following:

  • Color psychology

    People associate different colors with different concepts. Make sure your color scheme is aligned with the branding and image you want your products or services to have. It should also evoke the response you want from your target audiences.

  • Faces

    Like attracts like, so it’s not surprising if people are drawn to faces in ads. In fact, people can see faces even in objects, a phenomenon that is known as pareidolia. Go with a close-up photo of a face with the eyes looking straight at the viewer. This kind of image elicits the strongest response.

When you produce compelling Facebook ads for your landing pages and leverage Facebook’s tools for your ad campaigns, you’ll capture more leads and create more conversions.

How to Use Facebook Live Video to Drive Leads to Your Website

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How to Use Facebook Live Video to Drive Leads to Your Website - 315Facebook wants you to take advantage of the benefits of making videos with Facebook Video. You have the choice of creating live videos or using pre-recorded videos.

Factors To Consider When Making a Video

Anyone can make a video. But, if you want a video that people want to watch, one that excites and interests your viewers, there are a few things you’ll want to consider.

Engaging Your Audience

If you get nervous in front of a camera, you might want to get someone to do your videos. Your audience should feel excited, enthralled and more importantly; engaged. The perfect video is polished, but it doesn’t sound like you’re reading from a script. Viewers want to see the real you, so a professional video isn’t necessary, but it does need to be practiced.

Educate Your Viewers

Whether it’s be written content or a video, your viewers come to you because they know you’re an expert. They trust you to give them help on the topics that interest them. It’s important to think of yourself as a wealth of information, not a salesperson. If you sound like an expert, someone that knows what they are talking about, people will trust you and keep coming back for more information.

Inspiration Is Key

You want to show passion, honesty, and sincerity in your videos. You need to be able to quickly solve their problem. Show why they need your product or service, and why and how it can make their lives easier, fun, happier, cost efficient, etc.

Entertain Your Audience

Life can be stressful, so take advantage of offering some light relief, even if for only a few minutes, while they watch your video. Creating a light and airy video will create a memorable experience in their minds, and they’ll want to watch your videos again and again in the future. Your video shouldn’t be all about your product or “making the sale” it has to be fun and interesting too.

Encourage Interaction

A video is just a video unless you include a call to action. Fun videos are great, but you’re not in this just for fun. You want to create leads and sales too. Every video should include a call to action in the video. Ask them to visit a website, or like on the video or make a comment.

Adjust Accordingly

Just like any other marketing campaign, it’s important to pay attention to your video’s analytics. Record the topic, the length of the video, when you posted it, etc. You need to know exactly what videos captured which leads, which videos drove people to your website (and which ones didn’t!). No one ever just posts a video, and that’s it. Videos, like other forms of marketing, need to be tested and info needs to be collected.

Facebook Feature Video

Facebook is coming out with another option called Feature Video. This will be placed in your About You section. The feature video is one of the most important videos you create. It allows visitors to see what they can expect from you.

The Different Types Of Facebook Video

Product Videos

Talk about your products and services, but don’t make the video too sales-y. Show what your product is and show how it can be used.

How To Videos

How to videos are always popular. These videos go step by step and show views how to do something specific. These will showcase your expertise and that in the future, they should consider you when they need help. 1 in 3 millennials purchased a product based on watching a how-to video. That’s a pretty powerful piece of information!

Product or Service Walk-through

Show off your products or services, but in a fun way. Choose one of the most common problems you hear from your customers and show how your product can solve their problem. Narrate the process in a clear and concise manner.

Answer Questions From Your Audience

I see businesses doing this all the time! This type of video gives your audience the ability to get to know you, or your product a little better. It’s a more casual and fun video. And you answer potential customers questions before they have them.

Testimonial Videos

You probably have written testimonials on your website already. But, creating video testimonial with your customers, is a good idea. Include customers that have purchased from you; their original problem and how your product helped solved their problem. Let customers leave testimonials about your customer service, how happy they were working with your business and a recommendation.

Traditional Commercial

A traditional commercial is what you usually see on TV. But, you can create one with Facebook Videos as well. Traditional commercials tend to be expensive, so if you can’t afford it, consider Facebook Video and YouTube as an alternative.

What Is The Difference Between Facebook Live and Pre-Recorded Videos

Facebook Live is taking off! It’s quickly becoming the most popular features on Facebook. With the Live option, if you make a mistake, you can’t go back and redo it. Practice what you want to say, but one of the nicest things about Live videos is that you can ad lib and connect freely with your audience.

With the pre-recorded option you record on your own time, edit it how you see fit and then post on Facebook. Pre-recorded videos are the safe bet, but they can be boring, disingenuous or lack charm. It may be a good idea to start with pre-recorded videos and once you’re comfortable in front of a camera, take the plunge and do the LIVE videos!

Whatever option you choose for your business, make sure that you create videos that your audience wants, needs and craves. Test your videos. This will give you a better idea of what your audience likes.

Facebook Ad Targeting Options [Infographic]

Facebook Ad Targeting Options

Facebook Ad Targeting OptionsFacebook allows you to target your ads specifically to the audiences you want to reach. There are a lot of options to choose from to build your ideal demographic. This infographic will help you understand and narrow down Facebook ad targeting options.

Demographics

By determining what groups users belong to, you can your target ads. Examples:

  • What’s going on in their personal lives? – Birthdays, new jobs, newly engaged, just married, having a baby
  • What kind of house do they live in? –  Condo, apartment, house, manufactured home

Behaviors

What is your audience doing (or planning on doing)?

  • Job Roles and Companies – Seniority, industry
  • Purchasing Behavior – Purchase habits, subscriptions

Interests

Using interests, like pages, and activities on Facebook, you can add user’s interests to further ad reach. There are numerous categories for interests including:

  • Industry – Science, business, small business, healthcare
  • Entertainment – Music, games, television
  • Wellness – Yoga, running, weight training

This helpful infographic was created by our friends over at ThePerformanceMarketingNetwork.com

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Social Media Cheat Sheet [Infographic]

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social media cheat sheet

This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com

This year, don’t just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms…

Snapchat

A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook’s 8 billion.

Wanelo 

Imagine all the stores you love in one app so that your smartphone acts like a virtual mall. That’s Wanelo for you. Both big labels and independent sellers are featured here, and with half a million stores to choose from, you won’t lack options.

Yik Yak

A location-based social network, Yik Yak operates by connecting users to people near and around them, usually within a five-mile radius. It’s a great way to build a community for individuals and to generate buzz for local businesses.

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Facebook Marketing Done Right: 7 Small Businesses to Learn From

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Facebook Marketing Done Right_ 7 Small Businesses to Learn From -

Image courtesy of Shutterstock

How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns.

1. Motion PR: Happy Nut Year

Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer’s Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook by recruiting people to join the Nut Health “Nut Year’s Resolution” campaign, which encouraged customers to eat more tree nuts.

The campaign asked people to add nuts to their diet, and then to like, share and otherwise announce to their friends that they had taken the challenge. The campaign worked. Before the campaign, Nut Health had just 129 Facebook likes. After the campaign, they had 2,433 new Facebook fans.

2. State Bicycle Company: Riding High on Facebook

The State Bicycle Company of Phoenix, Arizona ran a remarkable campaign in which the business gave customers a sneak peek of their new line of bicycles — but only for people who liked the page. The campaign was the result of a series of targeted Facebook ads that focused on specific cities. Those ads led to $500,000 in new sales traced directly to the campaign — and it also increased their fan base tenfold.

3. Nike: Giant Corporation, Small-Business Strategy

Hubspot calls Nike’s Facebook page “a balance of new products, science, charitable initiatives, and encouragement.” Nike is hardly a small business. Although most corporations and all small businesses can’t imagine the size of Nike’s marketing budget, Nike sets an example that any business can follow.

Nike sets themselves apart from the ferocious industry competition (think Adidas, Reebok and Under Armour) by using Facebook to reveal the level of research and development that goes into their products, instead of just announcing deals or new lines. This strategy, which any business can use, not only shows customers the level of craftsmanship and design behind the product, but it works to justify a relatively high price point.

4. Dove: Cleaning Up on Facebook

In another example of a not-so-small business setting an example that even tiny companies can follow. Dove’s Facebook page shows the power of hashtags and the power of amplification with one simple campaign. Best of all, they didn’t broadcast or obsess over their brand. The #ShareYourStories campaign encourages fans and viewers to do exactly what the hashtag’s name implies — share personal stories about someone who is important to them.

The campaign, as Social Media Examiner points out, resulted in half a million views and nearly a million likes — all for just one video associated with the campaign.

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Image courtesy of Shutterstock

5. Rue La La: Video Works

The Rue La La Facebook page is bursting with colorful, visual appeal, and video. It is common knowledge that visual imagery receives more social amplification than posts without images. However, video is a medium that is unrivaled on social media — especially Facebook. As Hubspot recently pointed out, part of the reason the Rue La La page is so successful is that Facebook loves video. In fact, Facebook recently announced that it will give preference to content with video.

The reason?

50 percent of the people who visit Facebook watch online videos every day. The number of videos uploaded to Facebook by businesses and individuals has increased by 3.6 times year over year.

6. YogaClub: Never Pay Retail Again!

Yogaclub launched their new subscription box solely relying on Facebook ads to generate interest and leads. With an initial investment of less than $1500, they generated close to 1400 conversions to their monthly YogaClub subscription.

The beauty? Every conversion creates a recurring subscriber. While the cost of acquisition is just over $1, subscribers will pay a monthly subscription of at least $50 for an average of at least 6 months.

Using cool, catchy ads focusing on strong value propositions, YogaClub was able to launch a thriving business using Facebook Ads.

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7. Maes Radler: Drink Up

A small brewery called Maes based their campaign on a nearly universal truth — people love free drinks. The beer company offered a free barrel of beer to anyone who changed their last name to Maes. As long as they shared the brew with their friends. The result was more than 7,000 people changed their last names to Maes on Facebook. The business received 75,000 likes in just one day and half a million page visits in six weeks.

Facebook works for small businesses. Even the smallest companies can achieve amazing results on Facebook with few resources. As long as they are inventive, creative and always put their customers first.