Category Archives: Facebook

Social Media Cheat Sheet [Infographic]

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This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

Facebook Marketing Done Right: 7 Small Businesses to Learn From

Facebook Marketing Done Right_ 7 Small Businesses to Learn From -
How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

Facebook Cheat Sheet [Infographic]

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When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]

10 Rules for Effective Facebook Marketing

10 Rules for Effective Facebook Marketing
In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years. In their quest to balance advertising earnings with a quality user experience, they’ve stiffened policies on advertising, spam, and overly salesy posts.  They've also given users the ability to block things that Read more [...]

How to Run an Effective Facebook Sweepstakes

How to Run an Effective Facebook Sweepstakes - 315
Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, there are a few tips, tricks, and yes, even rules, that you must follow: The Legalities of Facebook Sweepstakes Now, before you open your business Facebook page and throw Read more [...]

The New Facebook Page Layout

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In mid-July of 2016, Facebook began a selective rollout of yet another new layout for Facebook Pages, with no apparent pattern behind the deployment of  who got the new layout first. Some users noticed the difference immediately and began comparing the new configuration to previous versions. At this point, the vast majority of Pages Admins have the new layout. Why a New Facebook Page Layout? Good question!  It has not been clearly explained why the modified layout has been deployed and what Read more [...]

How To Use Facebook Live Video

How To Use Facebook Live Video
Facebook Live video is an exciting new way to promote your business. The concept is very basic, but the results are powerful. At the tap of your finger, you now have the ability to create live video content within a Facebook post on a Page, Group, or personal profile. Your audience will embrace the opportunity to engage with your brand in a new way. They'll share in the excitement created by spontaneous streaming content. It should also come as no surprise that Facebook is favoring live Read more [...]

[Infographic] Ad Specs for Facebook and Instagram

Ad Specs for Facebook and Instagram
Webpage FX created “The Latest Ad Specs for Facebook, Instagram (Infographic)” examining objectives for both social networks, providing immediately actionable steps to increase social media engagement. For example, there are 3 ways to encourage Clicks to Website: In a Facebook Ad, show one 1200 x 628 image with 20% text. In an Instagram Ad, show one 1080 x 1080 image with a link that has no more than 20 text characters. In a Facebook Ad, use the Facebook Carousel option which allows Read more [...]

Become an Instagram Guru

Become an Instagram Guru
This week's infographic is stuffed full of amazing tips and hints to get you Instagram account working to bring you leads and sales. Thanks to Infographicsposters.com for this great Instagram infographic. Did you know that Instagram has the youngest users? 90% of their users are under the age of 35. It’s become wildly popular since its release in 2010. Use Instagram to communicate your message visually. Showcase your products Establish your brand identity Use hashtags to create Read more [...]