15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email ListAs the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list.

Here are 15 quick tips:

1.  Contests

Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics.

2.  Cover image

It’s the first thing people see on your page, so mention your newsletter on your cover image. Even if it’s a simple shout-out, it’s still worth it.

3.  Facebook Live

Give people a closer look at your business by going on Facebook Live and showing your face to the world. This move establishes trust.

4.  Group and page engagement

Many people prefer groups to pages because groups feel more personal than pages. Create both a page and a group for your brand to connect with as many people as possible.

5. Join-by-text option

Most Facebook users are on mobile. Make it easy for people to sign up for your newsletter by giving them an option to do so via text.

6.  Landing pages

Landing pages get more conversions. Link sign-up buttons on your Facebook page to specific landing pages on your site.

7.  Local groups and pages

Attract local traffic to your special offers by promoting on other local groups and pages. Ask permission from the owners and administrators first to keep from creating bad blood.

8.  Lookalike targeting

Use Facebook’s lookalike targeting option to find people who are similar to your target persona. These people are likelier to subscribe to your newsletter.

9.  New member starter pack

On your Facebook group, welcome new members with a message. Take this chance to tell them about your newsletter and what they’ll miss if they don’t sign up.

10.  Paid ads

When you have promotional deals designed to attract subscribers, you want to reach your intended audience. Do that by using Facebook’s highly targeted paid ads.

11.  Pinned posts

Because a pinned post stays at the top of your page, make it about your newsletter. Use an interesting photo and an engaging CTA to attract and sustain interest.

12.  Retargeting options

Current customers and frequent visitors need love too. Take advantage of Facebook’s retargeting options to make these people return again and again until they sign up.

13.  Subscription page

Some people prefer to stay on Facebook. Include a subscription form on your Facebook page so you won’t lose them.

14. Teasers

Convince more followers to sign up by posting teasers of members-only content. Post a clip, a snippet, or anything that’s intriguing enough to encourage signups.

15.  Webinars and podcasts

Promote free webinars and podcasts on your Facebook page and group. However, make them available to subscribed members only.

Facebook is a powerful tool if you know how to use it well. Start by defining your goals; follow it up with strategizing ways to achieve them.

If your goal is to increase your signups, these tips show you that it can be done. It’s just a matter of having the patience to do them all. But if you think of it as laying the foundation, you can sit back later and reap the rewards of your investment.

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.