Category Archives: How To Tips

Cart Abandonment Emails [Infographic]

Cart Abandonment Emails-315

Cart Abandonment Emails-315

A customer abandoning their cart is not a lost cause. You can still pursue them with cart abandonment emails. Here’s how:

Send timely reminders

Maybe they got distracted by something urgent or lost internet connection. Either way, they had every intention to buy — don’t let them forget about that. Send the initial email within the first hour of abandonment, the next email within 24 hours, and the last email within 3-5 days.

Offer free shipping

Maybe they saw the final amount with the shipping fee added on and got turned off. If they have a good number of items in their cart, offer to waive that fee.  Free shipping entices customers as much as discounts do.

Make an irresistible offer

Maybe they’re still undecided on whether they want to buy. Help them decide in your favor by offering an enticing freebie or discount.

Thanks! EmailMonks for this informative infographic.

Infographic - Cart Abandonment: Best Practices
Source:

How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website LeadsWhile platforms like Twitter and Facebook are frequently mentioned as excellent marketing tools, Instagram is quickly becoming an effective way to get more leads. Here are some tips to get you started:

Add Links and Track Them

Instagram is a great opportunity to get leads to your site is by driving traffic through a well-placed link. To track and measure the effectiveness of links, use services like as Ow.ly or Google URL builder.

Knowing how many people visited your site through the link lets you know how well your Instagram marketing drives leads. Instead of just directing leads to the home page, try including links to specific pages like a landing page.

Use Instagram Ads

Instagram ads attract leads.  Create Instagram ads using the Facebook Power Editor. One ad type includes the ability to create an ad specifically for drawing clicks to your site. A successful Instagram ad makes use of a compelling, relevant photo and a call-to-action (CTA).

Always Incorporate a CTA

CTAs motivate an audience. After they’ are done reading your post, direct them back to the site with a simple “Click the Link In The Bio.” Every post should encourage visitors to take action.

Marketing With Hashtags and Keywords

Use hashtags to draw attention to your brand, and attract leads in the process. Unlike other platforms, Instagram encourages the use of multiple hashtags (between 25-30) per post. Industry-related or hashtags that are commonly associated with Instagram (such as #photooftheday) make your content more discoverable to potential leads.

Contests and Giveaways

People like free stuff. Capitalize on this tendency by having contests and giveaways. Instagram contests generate interest in your brand, exposing your business to a larger audience.

Getting Partners and Networking

Connecting with brands that are similar (but not in direct competition with you) to yours can boost followers and audience numbers. Sharing each other’s content and ideas in front of followers can draw their audience to your brand and vice versa. If you already have connections on Instagram, leverage their follower base to gain traction. Tag them in posts, take pictures together.

Become a Follower

When you’re a new brand on Instagram, make yourself known on a platform. Instead of attracting leads to you, chase the leads. Find and follow your target audience. Eventually, they will start following you back.

Give the People the Content They Want

On Instagram, don’t sell, give people good content. Make sure to create your content with the audience in mind. Create content that gives them the information they want to see or know. Other content such as videos and images should have consistent filters, be posted regularly, and be kept short.

Marketing on Instagram is a great opportunity to try out a fun platform that has room for several brands. Easy to learn and catch on to, sticking to this platform can start showing you results.

How to Integrate Facebook Ads with Lead Capture

How-to-Integrate-Facebook-Ads-with-Lead-Capture-600x600-V2

How-to-Integrate-Facebook-Ads-with-Lead-Capture-600x600-V2Landing pages don’t have a lot of content because they’re not meant to attract target audiences — they’re meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn’t going to happen.

Turn to Facebook Ads

How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s biggest social media platform. Facebook ads have the widest reach. Facebook lets you be creative with ads. Great copy makes an ad effective, but you can enhance it with visual content.

Maximize Facebook tools

Facebook offers tools which you can use to get very specific demographics and track conversions. You can find them in the Ad Manager section.
Then there’s the Facebook Pixel, a bit of code for your website that tracks and measures visitor actions. It helps you make the most of your pages and build audiences for different ad campaigns.
You can:

  • See how customers switch between devices before converting
  • Optimize ad delivery to people who are about to convert
  • Create custom audiences for every specific action
  • Find more people who are like your best customers
  • Produce timely ads based on the most popular products people on your site
  • Get insights on visitors

You can create a pixel in the Ads Manager under Tools > Create a Pixel > View Pixel Code. To install, copy and paste it into your site’s HTML.

Integrate Facebook Ads with Lead Capture

Given how powerful Facebook Ads are, it’s best to use them to attract and direct people not only your website and to individual landing pages. Make sure only your target audiences click on your ads because you can use Facebook’s granular settings for demographics.

But ultimately, it’s good Ad design that makes Facebook Ads attention-grabbing. For your next ad, incorporate the following:

  • Color psychology

    People associate different colors with different concepts. Make sure your color scheme is aligned with the branding and image you want your products or services to have. It should also evoke the response you want from your target audiences.

  • Faces

    Like attracts like, so it’s not surprising if people are drawn to faces in ads. In fact, people can see faces even in objects, a phenomenon that is known as pareidolia. Go with a close-up photo of a face with the eyes looking straight at the viewer. This kind of image elicits the strongest response.

When you produce compelling Facebook ads for your landing pages and leverage Facebook’s tools for your ad campaigns, you’ll capture more leads and create more conversions.

Social Media Cheat Sheet [Infographic]

Social-Media-Cheat-Sheet-

social media cheat sheet

This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com

This year, don’t just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms…

Snapchat

A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook’s 8 billion.

Wanelo 

Imagine all the stores you love in one app so that your smartphone acts like a virtual mall. That’s Wanelo for you. Both big labels and independent sellers are featured here, and with half a million stores to choose from, you won’t lack options.

Yik Yak

A location-based social network, Yik Yak operates by connecting users to people near and around them, usually within a five-mile radius. It’s a great way to build a community for individuals and to generate buzz for local businesses.

social media cheat sheet-facebooksocial media cheat sheetsocial media cheat sheet social media cheat sheet social media cheat sheet

How To Use Facebook Live Video

How To Use Facebook Live Video

How To Use Facebook Live Video

Facebook Live video is an exciting new way to promote your business.

The concept is very basic, but the results are powerful. At the tap of your finger, you now have the ability to create live video content within a Facebook post on a Page, Group, or personal profile.

Your audience will embrace the opportunity to engage with your brand in a new way. They’ll share in the excitement created by spontaneous streaming content. It should also come as no surprise that Facebook is favoring live video within their platform as well, so expect your Facebook Live sessions to appear prominently in your audience’s home feed and get the best reach of any post type on your Facebook Page.

The feature first rolled out in August of 2015 to a very warm reception. Ushered in by celebrities and big brands, the new feature quickly earned the favor of users. All it takes is a creative jolt, an interesting topic, and you’re off to the races!

What’s better is the fact that Facebook will actually send push notifications as well as news feed alerts to fans of your page when you begin a live-streaming session.

What are some Facebook Live best practices?

Before you use the new live feature, get your bearings with the new interface and test your ability to come up spur of the moment content, with no chance to edit what goes out. After you get your footing, it’s time to try some advanced moves.

Here are some exciting Facebook Live video strategies you might want to try:

  • Two people on screen

    While you might be quite the charismatic ham when it comes to creating video content, your audience will appreciate different faces in the stream. You could be holding the camera while another team member demonstrates a product, or answers interview questions.

  • The tour

    Motion is an extremely compelling component of any piece of video content, and Facebook Live video sessions are no exception. If you have an office or a brick-and-mortar, the Facebook Live walking tour is a great way to provide your audience a behind-the-scenes all-access peek at your operations or to sell real-time value.

  • Demonstrate a process

    If your audience is truly interested in what it is that makes your business or brand unique, they’re going to want to see the world from your point of view. Perhaps you’re a chef — what better way to share some live moments with your fans than to go live on Facebook while you prepare that delectable dish?

  • Schedule and inform

    You’ll get an audience if you decide to go live, off the cuff. That said, Facebook recommends you let your audience know at somewhat in advance when you plan to launch your next live video session. That way, they’ll be sure to have set aside the time to tune in.

  • Be mindful of signal strength

    This tip is purely technical, but it is also vitally important. If you don’t have a strong 4G or WiFi connection, Facebook will actually prevent you from even using the live feature. Especially in cases where you’ve advertised in advance that you’re going to be going live at a certain time, you want to make sure that you’re able to fulfill the promise to your audience.

What else do you need to know about Facebook Live Video?

  • Once you go live on Facebook, you’ll be able to see which users are joining you as viewers in your live broadcast. They’ll be able to share responses such as likes, hearts, wow faces and more. Be sure to greet viewers by name and thank them for joining in.
  • In addition to being aware of who is in your Facebook Live audience, you’ll also be able to see their comments alongside your video, in real time. This means that Facebook Live creates an excellent opportunity to host a live Q & A session. Interaction and authentic content are what Facebook users are known to crave most.
  • When your viewers enter one of your live sessions, they’ll see the option to subscribe to your future live feeds. Encourage this action and it will lead to bigger and bigger audience sizes as you continue to offer live content.
  • It doesn’t matter whether you orient your device vertically or horizontally. Facebook’s Live video interface is designed to use a square video, allowing your audience to view your content either in portrait or landscape, regardless of which orientation you choose when creating the content.

The Facebook Live feature is making a big splash. Take advantage of it and set your brand apart from competitors who are missing this great time to shine.

Taken from my article “How Should You Use Facebook Live Video?” on MaximizeSocialBusiness.com

Building a Blog Audience

building a blog audience

building a blog audience

Once again Neal Patel hits content marketing strategy out of the park! His Complete Guide to Building Your Blog Audience is brilliant and a must read.

Here’s an excerpt from Chapter 8 …

Creating great content isn’t enough to attract visitors to your site – if anything, it’s just the beginning. The next step is to reach out to your target audience. Fortunately, there are many ways to do it, and one of these is to use content syndication networks for your campaigns. Networks like Outbrain, Zemanta, and SimpleReach syndicate articles across multiple networks for maximum exposure.

But first things first. Choose which posts you’d like to promote. Your best bet would be the posts with the most number of clicks on your blog or most number of shares on social media.

Next, test the success rates of around 10 titles you’ve chosen. The title with the highest engagement should be your benchmark. Eventually, you’ll see a trend based on the feedback your titles get. You’ll be able to determine what kind of content is a hit, and what kind is a miss.

guide-to-building-your-blog-audience

Use the Content We Crave to Attract More Web Traffic [Infographic]

Use the Content We Crave to Attract More Web Traffic

Use the Content We Crave to Attract More Web Traffic

Some pieces of content become viral while others fade into obscurity. What differentiates content we crave from content we forget?

  • Content that elicits emotions — Content that makes people feel (whether positively or negatively) is memorable because it touches the core of who we are.
  • Content that makes us think — Does the content challenge our assumptions or offer a fresh perspective? People consume content to be entertained and educated.
  • Content that motivates us — Motivation makes us feel good, so a reminder that we matter, that our dreams can come true and that we shouldn’t give up trying is always welcome.
  • Content that teases our minds — Secrets, surprises, and twists appeal to the curiosity, so content that offers any of these is hard to resist.

These are the kinds of content people enjoy and share. Make sure you have them on your site if you want your content marketing to be effective.

Our hat is off to Business2Community.com for this helpful infographic.

Use the content we all crave to get more web traffic

Infographic: Search Engine Optimization Checklist

search engine optimization

search engine optimization

Search Engine Optimization or SEO is the process and tasks involved in pushing a website up to #1 on the search engine (Google, Bing, Yahoo).

Understand the Details of the Business

For your site to be successful in the search engines, you have to understand the details of the business. It’s easy when you deconstruct the business model to get into the business details. The more you understand your customers POV, the better your site will communicate a message that engages and inspires your potential customers.

Keyword Research

What phrases and words are your customers using to find businesses like yours? To get a quick advantage find out what your competitor’s keywords are. Here’s some great free tools to use:
Google Keyword Planner
Yoast Google Suggest Expander
Google Analytics

Build Targeted Pages

Build pages and/or blog posts with your targeted keywords as the topic.

The Right Keyword Balance

There’s a “balance” to keywords to text in an article/page. 2.5 to 5% of the page content should be keywords. If your keyword density is too low, you won’t rank for it. If your keyword density is too high, Google will penalize you. If you use Yoast SEO, it will give you the keyword to text percentage.

The Right Keyword Position

There are specific places in your article where you keyword should be placed for the most advantage, in the first paragraph as close as can be to the beginning of the sentence. And the very last sentence of the page or article.

Internal and External Links

Link your blog posts together with the pages and relevant blog posts on your site. Google like it when they can crawl around the site and go from page to page to blog post to blog post. The more they can spend time on your site crawling around the more Google likes it.

Link to websites that have a complementary topic to yours. Link to blog posts that will be a value to your readers. By linking to expert articles that back up your assertions and theories, your readers will see you as the go-to expert.

Submit your Website to the Search Engine

Just because your site is live doesn’t mean the search engines will find it. To make sure Google finds your site submit it to https://www.google.com/webmasters/tools/submit-url?continue=/addurl&pli=1. Or just use the Yoast SEO plugin and it will submit your site for you.

Add a Site Map to your Website

Again Yoast SEO plugin saves the day here and will create one automatically or use XML-Sitemaps.com to create the sitemap manually.

Create Content for your Site

Google LOVES new content! Google is an advertising service disguised as a search engine. So serving up the freshest, most relevant content to their users will have their users come back to them time after time. Include links to your content and promote your newest content on social media and in guest posts.

Use an SEO Plugin

I’ve already pointed out the advantages of an SEO plugin for adding a sitemap and submitting your site to the search engine. Yoast SEO is my favorite. But All in One SEO is a close second. By using an SEO plugin, you stack the search engine in your favor with a meta description that compels the searcher to click on your page or article.

Feel free to ask questions about Search Engine Optimization in the comments.

search engine optimization 1

7 Ways to Use Facebook Search to Improve Your Page

7-Ways-to-Use-Facebooks-Search-to-Improve-your-Page

7-Ways-to-Use-Facebooks-Search-to-Improve-your-Page

Facebook’s search bar, called Graph Search, can be an awesome tool to get results for your business if you know how to use it properly. Graph Search is unique because it delivers search results driven by social relevance and interest data. This social data can be very useful; businesses get to know their audiences better. Read on for 7 ways to use Facebook Graph Search to gain knowledge about your audience and improve your page.

Find Similar Interests

Graph Search helps narrow your search to discover your audience’s interests. Say you wanted to appeal to people interested in boating. You could search for “Posts by people who like boating,” and in an instant, you have information on people who like boating. And you could get even more narrow and search “Posts liked by people who like boating.” Once you find the types of things people who like boating like on Facebook, you can easily begin creating content to attract that audience, and increase your engagement.

Learn About and Know Hashtags

Hashtags are on Facebook, and they’re an awesome way to discover social media trends and add your voice to the discussion. You can use Facebook’s Graph Search to search for hashtags. You’ll to learn social media’s hot topics and discover the hashtags trending in your audience. Take advantage of hashtags on Twitter as well, and use them interchangeably between the two platforms.

Know Who Likes Your Page

It’s awesome that your Facebook page has a bunch of likes, but just who are these people who like you? Search “People who like [your page name]” and in seconds you will have a gold mine of information about the people who like your page. Once you know the people who like your page, you can create content that they’ll love and drive up engagement.

Search Deeper

An abundance of information is at your fingertips with Facebook’s Graph Search. You can learn more about the content on similar pages, or find out what pages your fans like. Play around with search phrases like “Pages liked by people who like my page,” and let new information and knowledge come to you in seconds.

Discover Your Fans’ Interests

You don’t have to mess around with an email survey anymore to discover what your fans are interested in. Simply search “Interests of people who like my page” and you’ll get a great idea of what makes your audience tick. You can also search the interests of people who like other pages to learn how to better market to other audiences.

Discover Your Competitors’ Fans

To learn about your competitors’ fans, search something like “People who like [your competitor’s page name].” You can use this information to better target your Facebook ads and keep an eye on what is working and not working for the competition.

Demographic Research

Demographic research is now very simple with Facebook’s Graph Search. You could search something like “fans of my page under the age of 30,” and you will be given access to a list of your fans who are under 30. You can search across other pages and discover the interests of your targeted demographic audience and create content that matches their needs.

Facebook’s Graph Search is a great way to discover the information you need to successfully market your business. The key is to stay on top of social media trends. Use the information you gather to create content that your audience will love.

Read the original article at MaximizeSocialBusiness.com

How to Write Blog Posts that Get Shared on Facebook

How-to-Write-Blog-Posts-that-Get-Shared-on-Facebook

Writing for your blog — whether you do it yourself or hire someone else — takes time, effort, and money. You should treat it as an investment and expect good returns. Luckily, effective blogging does pay.

Original, relevant content helps build your brand and establish your business as an authority in its industry. People usually turn to Google for answers to their questions, solutions to their problems, reviews for products, and suggestions for plans. Blatant marketing such as pop-up ads and banners aren’t useful to them and are ignored.

People want to hear from experts

What people want is info from authority figures who speak from experience. That’s where blogging comes in. You don’t have to be a journalist to be a blogger (though some journalists do choose to blog on the side). All you need is expertise in your field, a reasonable grasp of grammar and spelling, acceptable writing skills, and a bit of time. If you don’t have the last three, you can always hire a copywriter to carry out your vision.

Facebook marketing = Word of mouth marketing for the digital age

But of course, not all content is created equal. Why do some posts get shared a lot, while others end up being ignored? The secret lies in maximizing Facebook’s Like and Share features to your advantage. Through these features, Facebook made an online equivalent of word-of-mouth marketing. When a piece of content is interesting enough, people will Like it — which in turn increases its reach — and better yet, Share it within their own networks.

Creating content that gets shared

There are two kinds of shareable content: content with sharing options (like a repost button) or content with value (entertainment, education, or news). To ensure your own content gets mileage on Facebook and other social media networks, you have to create posts people will like and find are easy to share. Not sure where to start? Follow these 3 steps:

1. Follow similar blogs. — Keeping tabs on the competition will help you find the pulse of your target audience. When you read blogs within your niche, you’ll discover what people are looking for, what problems have already been addressed, and what else needs to be answered. You don’t want to repeat what everyone has said before, so addressing the gaps will give you an edge. Aside from blogs, following conversations on Twitter will give you a look into the minds of your target audience.

2. Initiate conversations. — Be proactive in establishing your brand by starting discussions. You can do this yourself, or even ask employees to help. For example, if you’re a travel agency, some of your staff members may be travel enthusiasts, so let them write about something they truly love to get informative content without sounding too sales-y. You can also expand your resources by tapping influential bloggers whose target audience is similar to your brand. Launch an event — such as a soft opening — and invite bloggers to join and ask them to write about their experience.

3. Create the content. — Stick to writing about what you know and like. Don’t focus too much on marketing; instead, focus on connecting with your target audience. People want a reliable perspective. To up the ante, ask them what they want to know about through online surveys and virtual suggestion boxes, and make sure to deliver the info as soon as possible. Keep content timely and fresh, so that people come back for more.

Please visit the original article on MaximizeSocialBusiness.com