With such a wide selection of typefaces, it’s no wonder why designers can have a hard time choosing what to use for a specific project. But to simplify your decision-making process, consider the following factors when choosing a typeface that will affect the aesthetics of your overall design.
1) Mood
Different typefaces evoke different moods, so pick a typeface that matches your project’s mood, whether it’s serious or fun, or something else. For example, script fonts can work on a fashion website but not on an engineering website. Create mood boards with various typefaces to help you assess your options better.
2) Readability
A typeface may be visually appealing, but if it isn’t readable, then it isn’t effective. Also, a font may be readable only at a certain size and above, not when it’s smaller. It’s crucial to see what the font will look like in different sizes if you’re going to use it across various materials.
3) Combinations
You may need to use more than one typeface for a design. So ensure that the fonts you’ll use look good on their own, and with each other as well. Typefaces shouldn’t clash with one another or make the design look busy. Overall cohesion is important.
Learn more about the other nine Tips and Considerations When Choosing a Typeface in the infographic made by Toptal, a freelancing platform for designers and other professionals.
https://www.toptal.com/designers/typography/choosing-a-typeface-infographic
