Category Archives: Infographics

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines
Your email subject lines determine whether or not your message will be read. To make sure it does get read, follow these tips when writing your subject: Be concise It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn't get fully displayed in the inbox list, so it fails to make an impact on first read. Give details It sounds contradictory, being specific while keeping it concise. But if the 140-word character Read more [...]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

How to Improve Sales Leads on Mobile Devices [Infographic]

How to Improve Sales Leads on Mobile Devices
With Google’s 'mobile first' initiative, now is the best time to improve sales leads on mobile. Here are a few tips to get you on the right track: Redesign your site to be mobile-friendly. It should display properly on smaller screens. Remove the clutter, make buttons clickable, shorten long titles and sentences, and create visual content to enhance text. Aim for faster load times. People use their devices on the go, they won't have the patience for websites that take forever Read more [...]

Facebook Ad Targeting Options [Infographic]

Facebook Ad Targeting Options
Facebook allows you to target your ads specifically to the audiences you want to reach. There are a lot of options to choose from to build your ideal demographic. This infographic will help you understand and narrow down Facebook ad targeting options. Demographics By determining what groups users belong to, you can your target ads. Examples: What's going on in their personal lives? - Birthdays, new jobs, newly engaged, just married, having a baby What kind of house do they live in? -  Condo, Read more [...]

The Ultimate LinkedIn Cheat Sheet [Infographic]

The Ultimate LinkedIn Cheat Sheet [Infographic]
As the biggest professional social network, LinkedIn is a great tool to help you reach your target audience. But to do this effectively, your profile needs to grabs and keep attention. Here's a Linkedin Cheat Sheet filled with tips to help. Complete Your Profile Did you know that 49% of LinkedIn users have incomplete profiles? The site's algorithm searches and displays results by criteria with profile completeness as the top priority. You already have an advantage over almost half of LinkedIn users Read more [...]

Social Media Cheat Sheet [Infographic]

Social-Media-Cheat-Sheet-
This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

How to Create Email Nurture Campaigns

How to Create Email Nurture Campaigns
Capturing leads is one thing, converting them is another ipqeubb. To go from capture to conversion, you need to nurture them until they become customers, and engage them after they purchase to keep them. An effective way to do this is via email nurture campaigns. These are a series of pre-prepared emails sent out according to a schedule that corresponds to the different stages of the purchase funnel. For the first 2 steps, here's what you need to do: Step 1 - Awareness Potential buyers Read more [...]

Customer Acquisition vs. Customer Retention [Infographic]

Customer Acquisition vs. Customer Retention -315
Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

The Benefits of Video for SEO [Infographic]

benefits of video
This year, using video for online marketing is taking the spotlight for several good reasons. Consumer reach Around 69% of people online prefer to learn about products or services through watching a quick video instead of reading blocks of text. Also, 76% would share a video on their social media networks even if it's branded as long as they find it entertaining enough. This makes the viral effect possible. Conversion As many as 93% of businesses that use videos as part of their campaigns Read more [...]

Must Haves for Your Website [Infographic]

Must Haves for Your Website-315
Is your website ready for 2017? Here are some must-haves for your website. Let's look at some parts and check if they have the following: Blog To increase user engagement, make sure that your comment feature and social media share are both activated. These will allow visitors to comment on your content and share it with their networks. Add a search bar and sidebar blog post archive to make it easier for visitors to find the content they want. Inner pages Visitors want to know what your business Read more [...]